Affiliated Pediatric Dentistry & Orthodontics
Bruce Goldstein, DDS, MS:
Practice Profile Page


Bruce M. Goldstein, DDS, MS (Orthodontist)

Affiliated Pediatric Dentistry & Orthodontics
Scottsdale & Shea, AZ

Affiliated Pediatric Dentistry & Orthodontics
Grayhawk, Scottsdale, AZ














A list of major dental treatments which I offer my patients:


Clear aligners


Comprehensive orthodontics

Space maintainers

Palatal expanders


Interceptive orthodontics


Offers Even28 at-home™? No

Offers Even28 at-dentist™? No

Offers Invisalign®? Yes


Monday: 7:30 am to 5:00 pm

Tuesday: 7:30 am to 5:00 pm

Wednesday: 7:30 am to 5:00 pm

Thursday: 7:30 am to 5:00 pm

Friday: 7:30 am to 5:00 pm

Saturday: Closed

Sunday: Closed





Check out what some of our happy patients are saying about us:

Will G. from Phoenix, AZ (Source: Yelp)


I was referred to Dr. Goldstein via my childhood orthodontist, Chad Arthur, when I became interested in re-fixing my jaw/teeth that had moved quite a bit since my first round of braces at 13 years old. I had an underbite/crossbite as a child that was fixed with rubber bands and head gear. As I got older and retainers were lost, my teeth and jaw began drifting back to it’s original position. None of my front teeth met together and I knew at 24 years old, things would less movable if I didn’t act now. Dr. Goldstein did a thorough run-down of my treatment options which varied from minor jaw reconstructive surgery, to extractions and standard braces after just a few consultations. He understood that my problems were complicated, and seemed excited to approach a challenging case such as mine. I was awful at making appointments on time but the staff was very nice about it and more accommodating than I deserved (lol). The dental assistants are all very sweet and kind, quick in the chair, and helpful. I ended up getting my braces off 3 months in advance and could not be happier with the outcome. I’d go here before anywhere else in Scottsdale. I’d actually HIGHLY recommend if you are an adult in need of ortho work. I believe they take all ages for ortho despite the name. I had a great time every single visit.

Tamara D. from Scottsdale, AZ (Source: Yelp)


We have gone to this office since my children were very young.  They are now in college. The care and thoughtfulness that the entire staff have shown my children is amazing.  Dr. Goldstein is their ortho.  Both of the children have beautifully straight teeth.  He has walked us through braces and jaw surgery for my daughter. He happily collaborated with our oral surgeon and even gave her a beautiful gift basket before her surgery.  He is kind and genuinely cares about his patients.  Dr. Chaet was their dentist for many years but he has since retired.  We now see Dr. Tim and Dr. Danielle. They  have been amazing with my children.  They both take the extra time to talk with you and make sure that your comfortable and understand each step of a treatment.  It is such a friendly  and fun place.  I highly recommend this office.  Your children will enter and leave with a smile on their face.

Amy S. from Phoenix, AZ (Source: Yelp)


We have been patients at Affiliated Pediatric Dentistry for over four WONDERFUL years! All of the Pediatric Dentists are ABSOLUTELY amazing and really, truly care about each patient. They make sure to take the time to answer every question you have and to explain treatment fully. My two kids have seen all of the Pediatric Dentists there and just love every single one of them! My kids actually ask to go to the dentist! Thank you to APDO, all the doctors and staff, for ensuring that my children have an amazing and fun experience every time they come in as well as helping me, as a mother, to ensure that they are on track to healthy teeth and gums. We love you all!

Rachel S. from Scottsdale, AZ (Source: Yelp)


We love the dentists, hygienists, and all staff at Affiliated Pediatric Dentistry…they are wonderful dealing with kids (and parents)…my kids even look forward to going to the dentist!  My kids have been seen by all of the dentists there, and we love ALL of them.  When we go to schedule a visit, I just go by how it works into my schedule…not which dentist is available.

Michelle N. from Scottsdale, AZ (Source: Yelp)


My daughter, Rachel had her expander put in by Carla yesterday. Everything went well. It was a positive experience. Carla was very professional and thoroughly explained the process and after care which made my daughter and I feel very comfortable. Dr. Goldstein followed up by examining her mouth to make sure it was put in properly. Thank You!

Wendy N. from Cave Creek, AZ (Source: Yelp)


My three daughters (17, 17 and 10) have been going to this practice for both dentistry and orthodontia ever since they’ve had teeth. It is always a pleasant experience for all of us whenever we have an appointment, whether a routine checkup or a procedure. My youngest just had two teeth “wiggled” and it was a breeze. It’s such a comfort knowing I can send her back and she will be well-taken care of. The office uses the latest in high-tech equipment and procedures in both their dentistry and orthodontics. My daughters always look forward to their appointments, which is more than I can say about my own! (I wish I could be treated here, as well!) The staff is always highly professional and friendly, and they genuinely take an interest in their patients. The administrative staff is equally friendly and professional, from the initial greeting from the always wonderful Ann at the front desk, all the way to checkout at the end. The office runs very efficiently and smoothly; rarely have I ever had to wait very long during appointments. The office is always immaculate, comfortable and equipped with all the necessary amenities for both parents and patients. I have and always will recommend this office for both dentistry and orthodontics.

Nanci H. from Scottsdale, AZ (Source: Yelp)


I was referred to Dr. Masserman and his team by my regular dentist Dr. Goldstein because as an adult, with two complete sets of braces in my past, my bottom teeth started shifting again! Thank goodness I came to Dr. Masserman in time before I had to do it a third time! He assured me that this was very normal and that I could go with a retainer at night that would help stop the teeth from moving but also protect my teeth from clenching and protect my jaw. The retainer fits perfectly and I have no issues with it at all. I am so impressed with him; he has boundless energy, is super positive, highly intelligent and is amazing with his patients. His entire team is just as amazing and the energy in the office is upbeat and fun. They are on time, organized and really work as a team with the utmost in patient care and customer service. I highly recommend Dr. for any orthodontia related issues. You will be in good hands!

Kayla C. from Buckeye, AZ (Source: Yelp)


After being in braces two times before Dr. Goldstein over the course of six years, with numerous health problems related to my mouth, I was at first reluctant to go back into braces for a third time. He worked with a team of two other doctors to guide my teeth pre-jaw surgery and post-jaw surgery to get me truly smiling for the first time in eight years without covering my mouth so no one could see. While I’ve been to both of his offices, my personal favorite is the Shea one. The Suresmile method of orthodontics is definitely the way to go!

Jessica P. from Phoenix, AZ (Source: Yelp)


Such a great first dentist experience for my son! I was impressed before even entering, by the child-sized door to enter the office and it just got better from there. The staff was pleasant, cheerful and instantly made you feel comfortable and not like you were in a dentist’s office at all. The set up is perfect for kids! My son is only 2 1/2, so I was worried about him being in a “waiting room”, but the room is designed for kids! He loved the fish tank and slide area, I had to bribe him out to get him to go back to the actual doctor’s office. The offices are also designed for kids with toys and books to entertain them while the parents give all the updates and info. The staff clearly knows how and enjoys working with kids, I didn’t hear one upset child while we were there and the way they interacted and showed my son all the tools, let him choose his flavors, etc. shows how caring they are. They were patient and he behaved so well. The actual dentist was phenomenal! Talking with my son, showing him his fun tie for the day and singing a silly song or two while he looked at his teeth. He was so pleasant and easy going, my son had no problem opening wide for him to examine his teeth. I loved that at the end, the kids get to pick out a prize. Our entire experience was pleasant and at no time did you feel like you were in a “dreadful dentist office”. I would recommend to anyone looking for a pediatric dentist. My son has talked about what good time he had, his “cookie” toothpaste and the animals in the safari decorated office all weekend. Thank you for being so welcoming and making it a great experience!

Jeremiah G. from Baltimore, MD (Source: Yelp)


More than pleased with the level of care and connection with our kids. Our 8 year old is still recovering from brain and spine cancer- needless to say any trip to a dr or dentist is difficult- the team here was incredible. The time they took to comfort our children and speak to them directly put us at ease. We immediately felt welcome and connected to the staff- the service was the highest level. I will refer any parent I know here- my 6yr old is excited to go back….

Caree C. from Peoria, AZ (Source: Yelp)


Wow! I can’t say enough how impressed I am by our visit to this office.  My daughter fell while on a field trip and broke her front adult tooth.  Our family dentist was on vacation so I scrambled to find someone close to her that could get her in ASAP.  They had us in the office within 15 minutes of my call.  From the moment we walked in I finally started to calm down…the broken tooth didn’t bother my daughter as much is it did me. Crystal took us back to the room and we met Dr Itty.  They were both so fantastic with my daughter.  They talked to her and focused on what she was saying and kept her informed of everything they did.  Dr Itty was able to “band-aid” her tooth and now we have to wait to see how her root does. Sadly she’ll be at the dentist quite often as she grows up.  Next year I’ll be updating our dental plan so we can make this our permanent dentist for the kids.  We live on the other side of town but I’ll make the drive!

Aaron S. from Scottsdale, AZ (Source: Yelp)


It’s no secret that I genuinely enjoy bringing my children to the Affiliated offices.  Whether it’s for dental or ortho, it’s always an enjoyable experience for me (maybe not for the kids).  The staff is warm, pleasant and always helpful.  When the day comes for no more braces and pediatric dental exams, I will miss everyone.

Jessie L. from Scottsdale, AZ (Source: Yelp)


I was very relieved to call this practice and receive upfront, honest answers to the questions I had about my sons chipped front tooth. There were no hidden fees, all procedures were explained and approved before work began. The staff were all friendly and gentle, built and maintained great rapport with a little boy who was petrified of dentists. Having just moved here and in search of a great ped dentist, I will be bringing all three of my kids here for all dental needs.

Erin P. from Phoenix, AZ (Source: Yelp)


Such a wonderful experience for my 3.5 year old son and Mom!!! We tried two other dentist prior to this office and had not so great experiences. I honestly thought my son had developed a fear of the dentist. We walked into to this office and grandma Barb greets you and the little play area is small and fun. Honestly the experience was amazing they cater to little kids and know exactly how to work with them. I will be bringing both of my boys here for now on!!

Monique Sayre (Source: Facebook)


If there is a 5 star rating available, this place deserves 8 stars. I have NEVER in my life (42 years) been to a medical office where EVERY SINGLE person – and they’re are quite a few – was so pleasant and friendly. The staff here and the doctor that worked with my son, are hands down, the BEST. Dr. Goldstein had my son laughing within 10 seconds of meeting him. Complete professionalism, on time, AMAZING office for any child or adult to be in…I cannot say enough about this place. I am so very happy that this is where our dentist referred us for orthodontic work. We went for an evaluation on Monday morning and by Tuesday at noon, my son was already in braces. So they have the efficiency part down pat as well! If you need pediatric dentistry or orthodontic work, there is no other place to go…I highly recommend them! You will not be disappointed

Alexa Sachs (Source: Google)


Dr. Goldstein and his team are second to none. They have been an integral part of the preparation for my upper and lower jaw surgery that I am about to get this week. They are professional, kind, knowledgeable, and most importantly, make me feel cared for. As I went in for my last appointment today before my surgery, they sent me off with a beautiful parting gift! It was so kind and thoughtful. Dr. Goldstein isn’t only about “braces” and fixing crooked teeth. He works incredibly well with surgeons and other doctors when a more demanding procedure is needed. My husband is a proud patient of his (from 20+ years ago) and we look forward to continuing our family tradition with Dr. Bruce Goldstein!

Lianne M. from Phoenix, AZ (Source: Yelp)


I took my 10 month old son to Affiliated Pediatric Dentistry after noticing some discoloration of one of his brand new top teeth (turned out to be nothing but a small chip from a fall). Everyone who helped us was knowledgeable, professional, and great with my son. He loved the office and all of the toys. I loved the coffee station in the waiting room. We will be going here for all of his future dental appointments!

Marion W. from Phoenix, AZ (Source: Yelp)


I’ve been taking my girls here since they were 5 years old. The staff here is exceptional. My children have never once dreaded going to the dentist. The atmosphere is one where the children are definitely the most important people in the room and the children are treated with respect and kindness.  I cannot say enough good things about Affiliated Pediatric Dentistry! 🙂

Paula L. from Topeka, KS (Source: Yelp)


I am so beyond happy with the doctors at this practice! I brought my neice here to get some “wiggles’ they call them, done before we started ortho. My neice has a lot of dental fear and cries just getting a cleaning. In the time that we have been coming, we have had the opportunity to see all the doctors at one time or another and I feel so comfortable with each and every one. My sister even pays a higher price for her insurance to be in network and we drive from the west side of town to bring the kids here, thats how comfortable we are. The “wiggles” went so well and my neice says she didnt even know they were done when the doctor said she was done. Allthough, she still is nervous about seeing the dentist in general, I am so happy to make the trek because the doctors here really care about building a relationship with us. From Grandma Barb to the front, we love you and will sing your praises to anyone who ask for a good dentist. Good, doesn’t begin to cover it!

Debi H. from Scottsdale, AZ (Source: Yelp)


We have taken our kids here for the past 10 years and this office continuously gives great service. Appointments start on time. The staff is great with the kids, engaging them with conversation and often laughter during the appointment. They take care to explain good brushing and general oral care every time, which is every 6 months. They also are good at explaining and going over the cost of any procedures they feel needs to be done before they do it.

Jeff W. from Phoenix, AZ (Source: Yelp)


The orthodontics team has my Sons treatment started and has given Him great insight as to what he should expect over these next several months. We are really looking forward to seeing the results from the treatment plan that has been put in place. My Son is already gaining confidence in all this. Thank You Guys so much!!!

Vicki M. from Chandler, AZ (Source: Yelp)


My daughter Hayden is a student up at NAU. She had appointments scheduled for next Monday but unexpectedly came home this past weekend. She had both ortho and a dental cleaning appointment. The scheduling department worked with me to get her accommodated last minute so she was taken care of and will not have to come back next weekend. We have been going to Dr Julie and Dr Goldstein for over 17 years now. We live in Chandler but it is totally worth the drive for us.

Rachel S. from Scottsdale, AZ (Source: Yelp)


Wow!  The entire staff and experience was excellent.  I wasn’t sure how my 2 yr-2 mo old son would react to his first dental office experience, and he did fantastic!  In large part this was due to the staff who let him act his age, and I’m certain that because they did this, he didn’t throw any fits!  They had patience with him, played “games/mind games” with him to get him to willingly submit to their services.  An excellent all around experience.  I told my son’s Bubbe that, “Boy they understand little kids and have this thing down!”  A+++

Mindy B. from Scottsdale, AZ (Source: Yelp)


If you have any negative thoughts or feelings towards an orthodontics office let APDO crush them!! This place is absolutely wonderful. Not only have they treated my son but I was a patient as well. Everyone from the front office staff, to the doctors are nothing short of FANTASTIC!!! While we love everyone there Dr Goldstein and Carla are our very very favorites. We are so please with the end results but sad our time with these amazing people has come to an end.

K. M. from Scottsdale, AZ (Source: Yelp)


As a 62 Year old Female who wore braces at 10 years old it was not an easy decision to do this again….But Dr Bruce Goldstein and ALL of his team made it EASY… From the initial consult to the various things that happened during the course of my treatment….EVERYONE was terrific…. Professional,compassionate, and just a few of the ways I would describe this truly unique practice…. So where you are my age or younger .. this office is 5 stars… starting with “Grandma” at the front desk… through the entire process… Thank you all.. You are just fabulous!!!!!!!!

Kelli S. from Scottsdale, AZ (Source: Yelp)


Dr. Goldstein and his staff are very nice, professional, and explain the entire process thoroughly of what we should expect for my son’s upcoming 2-year stint with braces. I appreciate their honest, no-hidden-charges policy and hope that he will continue to receive excellent care over the next couple of years. My son just got braces & a herbst device which he was not looking forward to AT ALL!! But, I will say that Carla did a great job with this process & making my son feel as comfortable as possible. She was very thorough explaining how the herbst device works & what to do if / when it comes apart. She also did a good job explaining all of the steps required with cleaning the braces. I appreciate APDO giving us sports mouth guards as we will need them since my son is a football player. Carla gave a follow-up call later in the day to make sure my son was doing ok & to see if we had any further questions. I am so pleased with the level of service at APDO……I look forward to great results for my son throughout his braces / herbst experience.

Matt R. from Scottsdale, AZ (Source: Yelp)


5 stars is not enough for the entire team at APDO!!! All three of my children have been using both the dental and orthodontic services for years and the care they have received has been absolutely incredible. My oldest, Charlotte, is 14 and will be out of braces (with a movie star smile!) next month. Dr. Goldstein and his staff have made the process friendly, professional and efficient. My youngest, Caroline, actually loves going to the dentist, even to have cavities filled! My middle child, Ben, is autistic and used to become quite tense any time a visit to the dentist was scheduled. Recognizing this, Dr. Tim and Heather took action, implementing a plan to make Ben feel comfortable and relaxed. On Dr. Tim’s recommendation, we increased his frequency of visits, as well as implemented some techniques specifically designed to reduce his stress level. The result: SUCCESS! Ben actually looks forward to his visits now and his dental health couldn’t be better. Hats off to the care, patience and expertise provided by Dr. Tim and Heather 🙂 Thank You APDO!!!

Alise M. from Scottsdale, AZ (Source: Yelp)


Awesome awesome awesome My son had his first appointment and I was more nervous than him and the staff were incredible. Everyone was so nice and my son loved his whole time at the dentist. He even said he couldn’t wait to come back. Without insurance it’s a bit pricey but to have my children happy about going and taking care of their teeth is worth it.

Catalya S. from Paradise Valley, AZ (Source: Yelp)


I loved this place.. Not sure if it was because my first time was actually today on Halloween.. I’m super jealous they had the cutest costumes and even the younger kids came in with costumes.. Soooo cute.. The Staff was FRIENDLY from the moment we walked in till the time we left.. Very fancy dandy lol.. My son loves coming so we will be patients as long as they will have us… Ardrene 🙂

Linda H. from Scottsdale, AZ (Source: Yelp)


I have two kids seeing Dr. Goldstein for orthodontic work.  I really never leave reviews for anything, but felt compelled to for this office.  Dr. Goldstein and staff are nothing short of amazing.  They have excellent patient care, are good with both kids and parents and are exceptionally knowledgeable and competent in this field.  As a parent, I appreciate Dr. Goldstein’s conservative approach to my children’s teeth.  I feel he is doing what is right for my children as opposed to what will make the most money for the office (as is the case at many different orthodontists around town that my friends see, yes moms do compare notes).  It is wonderful relief to have this kind of well earned trust in someone who is caring for your children.  From a child’s perspective, my 10 year old actually LIKES ortho visits because of Dr. Goldstein’s easy going and fun manner.

Jamie S. from Paradise Valley, AZ (Source: Yelp)


I can not explain how patient these orthodontists and their team are with the kids and their families.  My son is very nervous and has really needed extra time to help him deal with his teeth issues and anxiety.  He really knows they are on his side and that are committed to making it work with him and for him.  They continue to make him feel cared for and definitely make it as fun as it can be.  They go above and beyond every time!

Alexa Sachs (Source: Facebook)


Dr. Goldstein and his team are second to none. They have been an integral part of the preparation for my upper and lower jaw surgery that I am about to get this week. They are professional, kind, knowledgeable, and most importantly, make me feel cared for. As I went in for my last appointment today before my surgery, they sent me off with a beautiful parting gift! It was so kind and thoughtful. Dr. Goldstein isn’t only about “braces” and fixing crooked teeth. He works incredibly well with surgeons and other doctors when a more demanding procedure is needed. My husband is a proud patient of his (from 20+ years ago) and we look forward to continuing our family tradition with Dr. Bruce Goldstein!


Affiliated Pediatric Dentistry & Orthodontics welcomes you to our dental family. We are a specialized practice offering pediatric care for children starting at one year of age, as well as orthodontic treatment for patients of all ages in Scottsdale, Grayhawk, Paradise Valley, and North Phoenix, Arizona. For years, our team has been providing our patients with quality care and exceptional service, insuring our patients a lifetime of dental health. Our Highly Esteemed Doctors Our dynamic team of doctors is comprised of four pediatric dentists and three orthodontic specialists. Highly skilled in the latest technological advances, they strive to give you exceptional, efficient results. Combining advanced skill and considerate care, our doctors ensure that you receive unsurpassed dental service. Compassionate Pediatric Care Our pediatric dental team understands the importance of establishing a good oral hygiene regimen early in a child's life. From their first dental check-up and throughout their adolescence, the APDO team will provide fun and positive dental experiences that encourage children to build strong oral health habits and maintain a healthy smile throughout their life. Superior Orthodontic Treatment Utilizing the latest orthodontic technology, our APDO team offers the best orthodontic treatment in Scottsdale. Providing treatment for children and adults, we ensure that patients of all ages can have a smile they can feel good about. Dr. Bruce Goldstein is from Rochester, New York. He received his undergraduate degree from the University of Maryland and his dental degree, master’s degree and orthodontic degree from the State University of New York at Buffalo. He is board certified by the American Board of Orthodontics. He moved to Scottsdale in 1984 with his wife, Jill. They have two children, Danielle and Chad. His daughter, Danielle, graduated from the University of Michigan, attended dental school at the University of Southern California and her specialty degree in pediatric dentistry at Baylor. His son, Chad, was an All-State basketball player at Desert Mountain High School and went on to play at ASU until injuries shortened his basketball career. Chad graduated from the W.P. Carey School of Business. Dr. Goldstein is a proud grandparent of Brooks and Levi Masserman and Blair and Riley Goldstein. Dr. Goldstein is the past President for Council of the College of Diplomates for the American Board of Orthodontics. He was the first orthodontist in the state of Arizona to offer SureSmile to his patients. Dr. Bruce Goldstein is a national speaker and educator on the newest technology, SureSmile. When he's lecturing to an audience of 100 doctors and their team members his message is clear; mastering technology equals amazing treatment results. He shares his experience of how he got his practice to where it is today with: the stories, the challenges and the proven methods to successfully implement technology for optimum patient care.