Even28 Clear Aligners
TRADITIONAL ALIGNERS + "AT-HOME' OPTION
Staying relevant in the new clear aligner market
Invisalign® is losing market shares at an alarming rate. Dentists need a new clear aligner system to complete with Smile Direct Club™ . When clear aligner technology was first introduced back in 1997 it was exclusive and groundbreaking. That was 20 years ago. Align technology patents have all but expired and 3D printing is mainstream. As a result, clear aligner prices have steadily dropped. Still, things weren't all that bad up until a few years ago. After all, the only way patients could obtain clear aligners was by visiting their neighborhood dentist or orthodontist. Again, this is no longer the case. Do-it-yourself clear aligner programs have changed the clear aligner game forever. Companies like Smile Direct Club™ and Candid Co.™ have effectively managed to eliminate local dentists and orthodontist like you and I from the equation.
DIY aligner programs are here to stay and dentists must find a way to stay relevant in the clear aligner industry. On average, we are losing 2-3 patients a month to DIY aligner programs. If selling Invisalign® for $5,000+ is not working out for you, consider becoming an Even28 Clear Aligner provider. Our aligner system is simple. We offer two programs:
- Even28 at-dentist™ which is a clear aligner program similar to what you're used to
- Even28 at-home™ which is a program designed to compete directly with Smile Direct Club™
Even28 at-home™ has a fixed price of $1,995 and is offered exclusively through local dentists. This is not a DIY program. The "at-home" is simply a reference to the fact that there are no mandatory dentist visits beyond the initial and final appointment. Continue reading to learn more about Even28 Clear Aligner programs. Contact us when you're ready to become an Even28 Clear Aligner provider. Email us your full name, practice name, city & State to firstname.lastname@example.org and include "Even28 Clear Aligner provider application" in the title. One of our representatives will contact you to help you get started.
OFFER AN ALTERNATIVE TO DIY ALIGNERS
Benefits of offering Even28 Clear Aligners
As it stands, you're losing an average of 2-3 patients a month to online DIY aligner programs. Become an Even28 Clear Aligner provider and stop your patients from relying on the internet for their aligner therapy. Patients want affordable clear aligners and that's what you should offer them. Even28 at-home™ provides a safe and effective alternative to Smile Direct Club™. Keep the patient in your practice and give them the affordable clear aligners they demand. Attract more cosmetic dentistry patients, get more referrals and grow your practice by offering Even28 Clear Aligners to your patients.
Don't just stop at becoming an Even28 Clear Aligner provider. We also provide you with all the marketing tools you need to grow your practice and attract more clear aligner patients. Create your Even28 Basic Profile to market your clear aligner program at no cost to you. Showcase your before & after clear aligner treatments on your Even28 Practice Profile Page. Add an Even28 Online Store to sell "Clear Aligner Assessment Kits" and "Even28 at-home™ Clear Aligners" directly online. Include custom dental accessories such as athletic guards, night guards and retainers to your online store and increase your profit margins. Click here to go to our "Join Page" and create/claim your free Even28 Basic Profile today.
Stop discounting your clear aligners more and more just to compete with Smile Direct Club™! Join Even28 Clear Aligners and start offering your patient's what they want. The next time a conversation about do-it-yourself clear aligners comes up, you'll be ready:
"Mrs. Jones I understand that you're interested in straightening your teeth using clear aligner technology. Have you heard of Smile Direct Club? (answer is almost always "Yes") Well, we now offer a similar program called Even28 at-home. This program costs the same as Smile Direct Club except that it's offered through local dentists. The program is safe, dentist supervised and more effective than do-it-yourself clear aligner programs. I will be in charge of starting, monitoring and verifying the success of your treatment. Here's a pamphlet to help you learn more about Even28 at-home clear aligners. My office manager will come in to talk to you and see if you'd like to get started with your program today (expect another"Yes" shortly afterwards!)"
GIVE PATIENTS MORE OPTIONS = MORE SALES
Offer your patients Invisalign® and Even28 Clear Aligners
Becoming an Even28 Clear Aligner provider is simple. There are no sign-up fees and no monthly membership fees. Apply to become a provider today and start offering Even28 at-home™ as an alternative to Smile Direct Club™. Treat more complicated cases using Even28 at-dentist™ as a more affordable alternative to Invisalign®. You don't have to stop offering Invisalign®, so feel free to continue offering Invisalign® alongside Even28 Clear Aligners. Email us at email@example.com with your name, practice name, city & State and include the title "Even28 Clear Aligners provider application". One of our representatives will be in touch shortly to help you join our program.
Offering Even28 Clear Aligners alongside Invisalign® helps you sell more of both clear aligner systems. It's no different than offering patients the option to get a PFM crown or ceramic crown. Patients love having different options and making a decision about their own health. When you start offering patients different treatment options, it makes it easier to sell that treatment. Reserve Even28 at-home™ for simple cases. Offer Even28 at-dentist™ for mediocre difficulty cases. Continue offering Invisalign® at a premium price to treat more complex cases. Use all 3 aligner programs together to offer your patients the best treatment option for their smiles as well as their pockets.
BECOME AN EVEN28 CLEAR ALIGNER PROVIDER
More patients, happier patients, more cosmetic dentistry
Offering Even28 Clear Aligners in your dental practice is a game changer. Let's take a detailed look at the benefits of offering Even28 Clear Aligners and how it can help you grow your practice:
"THE DAY PATIENTS BECOME CUSTOMERS, DENTISTRY AS A PROFESSION IS IN GRAVE DANGER!"
Reclaim patients you're losing everyday to DIY programs
TWO-THOUSAND U.S. DOLLARS...
This is the magic number that do-it-yourself clear aligner programs use to steal clear aligner patients from your practice. As long as DIY clear aligner programs keep their advertised price below $2000, they don't have to worry about competing with local dentists and orthodontists. Market research has shown that at this price point patients are willing to let someone without any formal dental training work on their mouth. For "60% less than braces" many patients are willing to gamble with their oral health in favor of saving a few bucks. This leaves you with two options:
One option is to sit back and do nothing in hopes of patients choosing you over Smile Direct Club™. Unfortunately, that's not working out too well for most dentists we know. Smile Direct Club™ has been growing steadily year-after-year and they sold more than 150,000 clear aligners in Q4 2019! Sure, patients with more complex orthodontic conditions still require Invisalign® or braces. However, it's becoming increasingly more difficult to sell clear aligners to treat simple orthodontic cases. More and more patients with simple-to-moderate orthodontic conditions are choosing to pay less than $2,000 to straighten their teeth with Smile Direct Club™. You can continue offering Invisalign® at steeper and steeper discounts while your profit margins continue to vanish. Or you can choose to do something about it...
The other option is to take a proactive stance and become an Even28 Clear Aligner provider. You now have the ability to offer your patients Even28 at-home™️ clear aligners for nearly the same price as Smile Direct Club™. Become an Even28 Clear Aligner provider and never lose another patient to DIY aligner programs. Will your patients choose their beloved local dentist or orthodontist over a questionable do-it-yourself online "club"? We're willing to bet that most patients will choose you in a heartbeat!
EVEN28 AT-HOME™ AND EVEN28 AT-DENSIST™
Even28 Clear Aligner programs
Even28 has simplified the clear aligner process for patients and dentists alike. Our programs, prices and treatment options are simple and easy to understand. Here's how it works:
For simpler orthodontic conditions offer your patients Even28 at-home™️. Despite it's name, Even28 at-home™️ is not a do-it-yourself aligner program. You, the dentist, are still in charge of the initial workup, diagnosis, taking impressions/scans and approving the EvenCheck 3-D tooth movement animation. The "at-home" is a simple reference to the fact that patients receive all of their clear aligners upfront and you don't have to see them again until the program is complete. This makes treatment more convenient for patients and at the same time, it minimizes your chairtime. There are no pointless IPRs, tooth contouring or attachments for treating simple orthodontic cases. Even28 at-home™️ is simple, affordable and convenient for both you and your patients.
In order to compete with DIY online programs we have to set a standardized fee for Even28 at-home™️. Charge your patient $1,995 for Even28 at-home™️ (2020 pricing) which is nearly the same price as most other do-it-yourself clear aligner programs. The big difference is that patients now have the option of receiving their treatment from their beloved local dentist (that's you!) instead of some greedy corporate ran by non-dentist owners. Also, don't forget that your clear aligners patients are cosmetically oriented. Many of these patients will go on to become permanent patients of your practice and receive additional cosmetic dentistry treatment upon completion of their clear aligner program. The results is more patients, more revenue and more cosmetic dentistry for you and your practice.
For more complex orthodontic conditions offer your patients Even28 at-dentist™. Even28 at-dentist™ is similar to Invisalign® in that it requires frequent monitoring of your patient's progress as well as possible tooth contouring, attachment placement, occlusal adjustment, etc. Even28 at-dentist™ has one set lab fee and comes with unlimited clear aligners. So whether you need 10, 20 or 40 clear aligners, your lab fee is the same. There is no set fee for Even28 at-dentist™ so feel free to charge whatever you have to in order to cover the chairtime required to treat these more complex treatments.
CHOOSING THE RIGHT CLEAR ALIGNER PROGRAM
Different clear aligner programs for different orthodontic conditions
As dentists, we can easily distinguish between simple and complex orthodontic conditions. But guess what? Patients can't! Patients automatically assume that every orthodontic case is simple and can be treated with at home aligners. DIY aligner programs are tricking patients into thinking that every case qualifies for at home clear aligners. Obviously, this is not true. But if you can't get these patients into your dental chair, you'll never have the opportunity to educate them on what's best for their needs. The patient ends up getting subpar treatment from one of these DIY aligner programs and you've lost a potential patient.
The minute you start offering Even28 Clear Aligners in your practice, you get these patients back into your dental chair. Use this opportunity to educate patients on their orthodontic condition and help them choose the best course of treatment for their condition. Most patients are willing to spend the extra time and money as long as they understand what it is that they're paying extra for.
- Simple orthodontic conditions: When a case is simple, offer your patient Even28 at-home™️ clear aligners for $1,995. Be sure to see if they want to purchase custom accessories, like retainers and night guards, to go along with their clear aligner program.
- Mediocre orthodontic conditions: Explain to your patient why their case is more complicated and why receiving all of their clear aligners upfront is not going to give him or her the best end results. Go over why you have to perform treatments like IPR, attachment placement and/or bite calibration and how at home treatment could lead to bite problems and orthodontic relapse. Help your patient understand why they have to spend the extra bucks to have their treatment supervised by you instead of going with Smile Direct Club™️ and other do-it-yourself aligner programs. Treat your patient with Invisalign® or Even28 at-dentist™️.
- Complex orthodontic conditions: Don't bother treating complex orthodontic cases with clear aligners. Treat them with braces or refer them out to your orthodontist (if you're not an orthodontist yourself).
Becoming an Even28 Clear Aligner provider gives you the opportunity to get patients back into the dental chair. Take your time to explain to your patients their orthodontic condition and they will understand why they have to pay more for dentist delivered clear aligners or braces. Get better results, keep your patients happy and grow your clear aligner and cosmetic dentistry patient pool by offering Even28 Clear Aligners.
A NEW CLEAR ALIGNER PROGRAM FOR A NEW ERA
Because you're no longer just competing with the dentist next door
By becoming an Even28 Clear Aligner provider you're demonstrating that you want to be competitive and relevant in the clear aligner industry. That you're willing to straightening your patient's smiles without charging them an arm and leg. Give your patients the option to choose the program that best suits their needs. Treat simple cases with Even28 at-home™️ as an alternative to do-it-yourself clear aligner programs. Reserve Even28 at-home™️ and Invisalign® for more complex treatments. That's what your patients really want and you should offer it to them.
Naturally, Even28 at-home™️ is a far superior program to those risky and dangerous do-it-yourself online programs. By offering Even28 at-home™️, your patients no longer have to self-diagnose and treat themselves. Instead, they can now choose their local dentist to perform their initial workup, monitor their progress and evaluate the end results. Start offering your patients Even28 Clear Aligners and get back into the clear aligner game before it's too late!
USE OUR FREE MARKETING TOOLS
Showcase your clear aligner treatment photos on your Even28 Profile
As an Even28 Clear Aligner provider you get immediate access to your own Even28 Basic Profile which includes a Practice Profile Page and an Online Store. These are excellent tools that can help you attract more clear aligner patients to your practice. Plus, they are at no cost to you. The only payment you'll ever make is for your clear aligner lab bill once you sell a case. Here's how you can leverage your Even28 Profile to sell more clear aligners and grow your dental practice:
Use your Even28 Practice Profile Page to attract more patients to your practice (click here to see an example). Here are some of the main features which you can highlight here:
- Before & after treatment photos
- Your top reviews compilation
- Your mission statement, where you tell prospective patients a bit more about yourself and your practice philosophy
- A list of dental services you offer
- Online appointment booking and one-click phone call feature
Your Even28 Online Store is basically your dentistry online store. Use it to sell all sorts of dental products and services directly to patients online:
- List "Even28 at-home™ clear aligners" and sell it online commission free (only pay your lab bill)
- Include dental accessories such as a custom night guard or whitening trays to increase your margins and better serve your patients
- Sell "Clear aligner assessment kits" to attract new clear aligner patients to your practice
Create your own Even28 Online Store to sell dental products and services online and attract more patients to your dental practice. Even28 Basic Profile members have a small commission subtracted from each item and get to keep the rest. Even28 Premium Profile members don't pay any commission on their online sales.
DON'T LOSE ANOTHER PATIENT TO DIY ALIGNER PROGRAMS
Become an Even28 Clear Aligner provider today
We understand that clear aligner treatment may not be for everyone. This is why we only want the most passionate dentists to join our program. We invest heavily into each and every one of our providers by providing them the marketing tools they need to sell our clear aligner programs. Therefore, we only want the best dentists, those interested in cosmetics and teeth straightening, to join our program.
If you're interested in becoming an Even28 Clear Aligner provider we'd love to hear from you. Send us an email at firstname.lastname@example.org and let us know that you're interested in becoming an Even28 Clear Aligner provider. Include your name, practice name and city & State. Also, if you haven't created your Even28 Profile as of yet, be sure to do so now. Click here to go to our "Join Page" to create your free Even28 Basic Profile. Thank you for your interest in Even28 Clear Aligners and we look forward to helping you grow your practice alongside our clear aligner program.