Even28 Promoted Account
Creating a powerful Even28 profile can change your online presence and the way you market your practice. When you're ready to upgrade your account, there are 3 ways to promote your Even28 Profile:
- Premium Profile
- Premium-Plus Profile
- Promoted Account
All of these membership programs include procedure-specific pages, an ad-free profile, a commission-free online store, discount dental plans, and countless other features that strengthen your Even28 profile. The difference between these plans is how much visibility your profile receives based on how aggressively we promote your profile. Here's how it works:
Premium Profiles are linked to a small-budget Google Ads campaign. On average, Premium Profile members generate about 80 to 150+ profile views per month depending on their market.
Premium-Plus Profiles are linked to a medium-budget Google Ads campaign. Our average Premium-Plus members generate about 200 to 500+ profile views each month.
Promoted Accounts are linked to a custom-designed Google AdWords campaign. The minimum budget for a Promoted Account is $500 and there is no maximum. We typically recommend a monthly advertising budget between $1,500 to $3,000+ depending on your market and target audience. You can specify your own keywords, decide which pages to promote, promote specific online store items, and customize your entire ad campaign. If your budget permits it, we can also promote you on Bing and Yahoo. Most Promoted Accounts generate between 500 to several thousand profile views each month.
Preparing your Even28 Profile for promotion
As you know, success on Even28's platform depends on your content and it's a step-by-step process. The first step is to create an appealing Basic Profile. Add photos, try to gain up to 35 5-star reviews, earn your badges, create your online store, and optimize your deals. Once you've added enough content to your profile, it's now time to upgrade to Premium or Premium-Plus membership. You can now create procedure-specific pages, sell premium items, offer discount dental plans online, market your hygienists, and take full advantage of all the wonderful features available to our premium members. The final step in success on our platform is to set up a custom ad campaign, or as we call it, a Promoted Account. Here's a list of the things you should do in order to prepare your profile for a Promoted Account:
Create procedure-specific pages
Create a Porcelain Veneer Page, Dental Implant Page, Invisalign® Page, etc. Add stunning before & after photos, write stories to accompany your photo series, and gather high-quality testimonials to beef up your profile pages. Most ad campaigns focus on promoting your procedure-specific pages, so it makes sense to make these pages as appealing as possible.
Optimize your Even28 Online Store
You want to make sure that you have an attractive online store that is going to attract patients to your practice. Come up with a few hot deals and optimize your online store by experimenting with a few different deals that attract patients. This way, our team knows exactly which items to promote once you set up your custom ad campaign.
Add a few discount dental plans
Offering discount dental plans online is one of the best ways to attract cash patients to your practice. Create multiple discount dental plans for couples, families, and seniors. Come up with a few different discount plans and we'll promote and sell them online on your behalf. Earn a new patient and keep all the proceeds to yourself. Plus, we automatically reach out to your patients in a year to encourage them to renew their discount plan membership.
Give your profile time to flourish
It takes a few months for your Even28 Profile to start showing up on Google and other Search Engines. Use this time wisely to build-up and strengthen your profile. We suggest that you wait a minimum of 3 months before creating a Promoted Account. Our goal is to make sure that you're 100% satisfied with your Promoted Account. We want you to continue advertising, growing, and remaining a satisfied member for years to come. If your account is not quite ready for promotion, we'll gladly help you strengthen your profile. This way, you'll be prepared for a successful campaign in the near future.
Sometimes our inventory becomes full, which happens often in more competitive neighborhoods. Should this occur, we will add you to our waiting list and contact you once there's an opening within your region. To learn more about Promoted Accounts, please email us at firstname.lastname@example.org today!
Customize your ad campaign to your liking
One of the best features of a Promoted Account is that you can customize your ad campaign based on the style of practice you have. There are a few different ways to set up your Promoted Account for success, for instance:
Focus on getting your procedure-specific pages, before and after treatment photos, and testimonials in front of prospective patients. Make yourself stand out by showcasing your best cases to demonstrate your skills through photos and testimonials. Avoid advertising your prices, aside from maybe a new patient package and discount dental plans.
Focus on promoting your Even28 Online Store and hot deals. List as many attractive deals on your online store as possible! Consider integrating a Groupon deal for new patients to draw more attention to your Even28 Online Store.
Create procedure-specific pages and online store deals that focus on your specialization. Sell consults or treatments related to your specialization. Consider integrating a Groupon deal to draw even more attention to your focus area.
We can set up your ad campaign to meet your specific needs. Your ad specialist will continue to optimize your ad campaign to reduce your cost-per-click and improve your campaign's performance. Email us at email@example.com to learn more about how we can assist you in setting up a successful Promoted Account for your practice.
How we optimize your ad campaign
Promoted Accounts are custom ad campaigns designed to market your Even28 Profile cross the world wide web in your neighborhood. Setting up a Promoted Account is very similar to running a Google Ads campaign for your practice website. The major difference between a Promoted Account and a standard Google Ad campaign is that a Promoted Account only promotes your Even28 profile. This includes your Even28 Online Store, Practice Profile Page, Discount Dental Plan, Porcelain Veneer Page, Dental Implant Page, Invisalign® Page, specific online store items, etc. Keep in mind, you can only promote your Even28 Profile through us.
Even28 excels at creating amazing profiles for dentists and promoting them on the internet. We will be in full control of setting up and managing your entire ad campaign for you. Here are a few benefits of setting a Promoted Account to advertise your Even28 Profile:
- There are no set up fees and no long-term commitments (excluding corporates)
- Increase or decrease your ad budget at any time
- Pause your campaign if you need to take a break (minus your Premium/Premium-Plus fees if you choose to maintain premium status)
- Cancel at any time with a 30-day prior notice
The minimum budget to set up a Promoted Account is $500 per month, which includes your Premium/Premium-Plus upgrade membership. Google advertising is not cheap, however, it's ROI within the dental industry is simply unrivaled. Successful Promoted Accounts can expect 3 to 15+ times ROI on their advertising budget, depending on your location, profile strength, deals, and other factors.
When you choose to set up a Promoted Account, you'll be assigned to one of our online ad specialists. Your ad expert will work closely with you to ensure the success of your ad campaign. Here are a few things your ad expert takes into consideration when setting up your custom ad campaign:
Discuss your goals
Preview your goals to help us decide how to best allocate your advertising budget. This helps us decide which keywords to bid for, how much to bid on each keyword, and which keywords to avoid bidding on.
Target the right audience
Your ad specialist will define your target audience to promote your profile to the right patient pool.
Set negative keywords
Our standard ad campaigns have more than 2,000 negative keywords! Setting negative keywords helps us ensure that you're not spending your budget bidding on irrelevant keywords (such as "breast implants", "wood veneers", etc.)
We will set up A/B testing to experiment and optimize your best-performing ads.
Decide if you should advertise on Microsoft
If your budget permits it, you can advertise your profile on Bing and Yahoo in addition to Google. Your ad specialists will discuss your goals to see if Microsoft advertising is a good option for your needs. They will periodically evaluate your Microsoft ad campaign to see if it's performing well and make adjustments as necessary, or terminate the campaign if it's underperforming and reallocate the budget elsewhere.
Continuous optimization of your campaign
Your ad specialist will use analytics to monitor your campaign's performance at least once a quarter. They will track your leads and conversions to continuously optimize your ad campaign to maximize its performance.
When you set up a Promoted Account, we take care of everything from A to Z for you. This way, we can be sure that your ad campaign is going to be a complete success. By managing your entire ad campaign in-house, we give you the best possible results at the lowest possible costs. Let us market your dental practice for you so that you can get back to delivering beautiful smiles (and be sure to take a photo of that beautiful smile and add it to your Even28 Profile!)
Promote your Even28 Online Store and online deals
When you set up a Promoted Account you can choose to promote your Even28 Online Store deals. This is something you simply can't do that with your practice website since it doesn't have an e-commerce store. We analyze your Even28 Online Store carefully and examine data gathered from the past few months to see which items have been drawing the most attention. Then, we link your best-performing deals to your ad campaign. When you set up a Promoted Account, we literally promote your porcelain veneer deal, dental implant special, or Invsialign® package on the world wide web. Patients love purchasing discount dental plans online, so we promote your discount plans as well.
There is no better way to attract more new patients to your practice than by getting your services and prices in front of patients, and that's exactly what we do when you set up a Promoted Account! How effective is it to advertise your actual prices? Extremely! First off, price is the most significant barrier to receiving quality dental care. Displaying some of your prices online helps patients choose you over your neighboring dentists. Additionally, patients who make a purchase from your Even28 Online Store have an incredible 75% show rate! Once you sell a treatment on your Even28 Online Store, there's a pretty good chance that the patient shows up to redeem their purchase. They might not show up right away, but sooner or later they'll call and schedule their appointment. People may forget about your online ads and mailers, but they never forget that they spent $99 buying your new patient exam and cleaning package online.
Benefits of creating a Promoted Account
If you have an attractive Even28 profile, then promoting it is a no-brainer! Even28 produces advertising results that are typically 3 to 10 times better than advertising on Facebook, Yelp, even Google. Most dentists who advertise with us find out that they get about $1,000 of value for every $250 they spend promoting their Even28 profile. Here are just a few reasons why promoting your Even28 profile is the best place to spend your online marketing budget:
Your profile is the perfect landing page
In case you haven't noticed, your Even28 Profile is set up to be the perfect landing page. Basically, everything potential patients need to choose you as their dentist is right there on a single page. This includes your treatment photos, 5-star reviews, list of services, hours of operation, online booking form, etc.
Promote your procedure-specific pages
Send patients directly to your Braces Page, Porcelain Veneer Page, Dental Implant Page, etc. to get your treatment photos in front of patients and get more consults for these high-value treatments.
Promote your Even28 Online Store
Send patients to your Even28 Online Store and sell introductory items like a new patient package or teeth whitening. Add a few competitively priced deals, known as hot deals, to promote your best deals and attract even more patients to your practice.
Sell discount dental plans online
Create one or more discount dental plans and we will promote them online for you. Sell your discount dental plans to cash patients who are looking for a discount dental plan as an alternative to dental insurance.
Adjust your ad campaign as needed
You can pause your campaign at any time, increase or decrease your ad budget, or cancel with a 30-day prior notice. We are flexible and will work with you to guarantee your long-term and immediate success.
Best ROI within the dental industry
Promoting your actual services, treatment photos, and prices is the single most effective way to market your dental practice. This explains why Even28 typically produces 3 to 10 times the ROI for dentists as compared to Facebook, Yelp, and Google Ads. We want to make sure that you enjoy marketing your profile on our platform. We won't promote your Even28 Profile unless we know that we can deliver exceptional results. If we feel that your account is not quite ready for promotion, we'll help you enhance your profile by adding more photos, online deals, etc. and prepare you for a successful ad campaign in the near future.
As easy as 1-2-3!
We take care of your entire ad campaign so you have nothing to worry about. From setting up your ads to monitoring your campaign's progress, to A/B testing and optimizing your ads and everything else that's involved in setting up a successful online ad campaign. Let us take care of your online marketing so that you can get back to focusing on delivering exceptional dental care.
Promote your Even28 Profile today!
Let's quickly review how online marketing works. There are two general ways to market your dental practice online:
- Branding advertisement
- Search ads
Branding is where you spend money on newspaper, radio, TV, social media, etc. to get your name and brand out there. Search advertisement is performed on websites like Google, Yahoo, Bing, or Yellowpages (back in the days!) where patients are actively searching for a dentist nearby. Search advertisement is far more targeted and way more effective than branding when it comes to dentistry. The challenge is that Search advertising is also much more expensive and way more complicated. There are many factors that go into running a successful Search ad campaign and one simple mistake can ruin your whole campaign. Here are some things you need to take into consideration when setting up a Search ad campaign:
- How to write a compelling ad
- Which keywords to bid on
- How much to bid on each keyword
- Which keywords to exclude
- What type of bidding strategy to use (hint: What the big companies tell you is not always to your benefit!)
- How to create a powerful landing page that converts potential leads to actual patients
- A/B testing different ads to find the best-performing ones
- Optimize your campaign to reduce your cost-per-click, increase your click-through-rate, and improve your lead conversion
Your odds of running a successful Search ad campaign by yourself are slim-to-none. It's very complex to set up an effective Search ad campaign. Plus, promoting your practice website is not as effective as promoting your Even28 Profile. This is primarily because your practice website is a poor landing page. Practice websites have so many pages that they typically fail at converting leads into actual patients. By the time patients are done navigating through your services, hours of operation, reviews, treatment photos, etc. you've lost most of your leads due to the short attention span of modern internet users. On the other hand, your Even28 Profile is already designed as the perfect landing page. Everything that patients need to know to choose you as their dentist is right there on a single page.
To succeed, you need both a powerful ad campaign as well as a great landing page. Otherwise, you're likely to waste the bulk of your advertising budget. This explains why large dental chains continue to spend thousands-of-dollars each month successfully promoting their practices online, whereas most small private practice owners fail to create an effective ad campaign and give up sooner or later. When you set up a Promoted Account, Even28 takes care of everything for you. We set up custom ad campaigns that guarantee your success. We have thousands of dentist ad campaigns, so we know exactly how to set up a successful ad campaign. As a result, advertise your Even28 Profile produces significantly better ROI as compared to advertising your practice website. Email us at firstname.lastname@example.org to learn more about how to set up a Promoted Account. Start seeing more patients and grow your practice by advertising your Even28 Profile on the world wide web.