Premium Profiles:
How to use your profile to attract more patients?

So you claimed your Even28 Profile, linked it to your email address, set up your online store, and created a stunning photo gallery. Congratulations! Your Even28 profile looks impressive and you decided to go premium. You added a few additional store items, created premium pages for veneers and implants, and added a few discount dental plans. Your profile looks absolutely stunning and you start generating leads from your Even28 profile. Yet, you’re somehow not 100% satisfied. You feel as if you should be getting more patients given how amazing your Even28 profile looks. So what could be the problem? And how do you go about attracting more patients using your premium profile? We will discuss a few tips on how to generate more patients and increase your revenue using your Even28 profile:

TIPS ON HOW TO ATTRACT MORE PATIENTS

• Improve your online store
• Add more pages to your profile
• Add more high-quality content
• Be patient
• Keep the big picture in mind
• Improve your follow-up protocol
• Increase your advertising budget

Improve your online store

As you’d imagine, price is a key factor when consumers shop for anything online. Patients are always looking for the best bargain. When it comes to dentistry, this means finding a great dentist who offers them the best price. Think about it, which of the following dentist would you choose:

• Dentist A – Offers crown for $1,000 but has no treatment photos and only a few reviews
• Dentist B – Offers crown for $1,500 and has lots of quality photos and reviews
• Dentist C – Offers crown for $2,000 and has lots of quality photos and reviews

Like you, we would also choose dentist B. This explains why you need to be very careful when setting up your Even28 Online Store. You need to price your items strategically, based on your neighborhood, target audience, specialization, and other relevant factors. If you price a treatment too high it might have an adverse effect on your online store. You might want to list that item at a lower price or not even list it. Let’s revisit dentist B and his crown deal to see how he can make it more appealing. One option is to list a base crown, like a PFM crown, and then try to upgrade patients to ceramic crowns at the time of treatment. Of course, upselling treatment doesn’t always work, so you need to be prepared to accept the lower compensation should a patient refuse to upgrade. Another option is to just list the consult for a crown instead of listing the actual price of a crown. A final option would be to exclude crowns from your online store altogether:

• List a lower base price: List your PFM crown for $1,100 and try to add a $400 upgrade fee for ceramic upgrade, buildup, etc. at the time of treatment when patients accept the upgrade.
• List consult only: List a crown consult with an X-ray included for $29 or $59 (a reasonably low price) and not disclose your actual crown fee,
• Leave out your crown fee: You don’t have to list every item on your online store. You can leave out your crown fee and focus on other items where you have more competitive prices, like your incredible teeth whitening deal or white filling price.

Another way to enhance your Even28 Online Store is to add a few hot deals to your store. Offering an inexpensive “new patient package”, “retainer” or “teeth whitening deal” is an excellent way of drawing more new patients to your practice. You may be a bit hesitant going $20, $50, or a few $100 below what you normally charge for these procedures, but keep in mind that these deals are designed to make patients move. Losing a few bucks on your hot deals is almost always made up when patients accept treatment and decide to spend thousands of dollars fixing their entire smiles.

You should consistently work on improving and optimizing your online store. Look to see which items are doing better and which ones are not doing so hot. Modify your prices, remove items, and add new items as needed. Talk to your representative for ideas on how you can improve your Even28 Online Store.

Add more pages to your Even28 profile

We keep encouraging basic and premium members to create as many profile pages as possible. Basic members can create two very valuable pages: Practice Profile Page and Even28 Online Store. When you upgrade your profile, you can easily create about a dozen different profile pages, for example:

• Discount dental plan page
• Hygienist page(s)
• Procedure-specific pages: Teeth whitening, porcelain veneer, braces and/or clear aligner page, inlays/onlays/crowns page, root canal page, tooth extraction page, etc.
• Seasonal promotion pages: Black Friday store, holiday store, etc.

The purpose of creating multiple profile pages is to improve your profile’s SEO (Search Engine Optimization). For example, when you create a discount dental plan page, your page matches search terms such as “discount dentist”, “dentist without insurance”, etc. When you create a hygienist page you have a much better chance of matching for searches such as “teeth cleaning near me”, “deep cleaning”, etc. Creating additional profile pages helps strengthen your online presence by providing exact matches for what patients are searching for on Google.

Let’s take a minute to talk about the significance of creating procedure-specific pages. Most premium profile members are quick to set up pages for porcelain veneers, dental implants, and Invisalign®. However, few of them bother setting up pages for root canal treatment or tooth extraction because these treatments rely on X-rays instead of actual photos. This is actually a big mistake. Creating pages for these additional procedures can have a huge impact on your Seach Engine Optimization. You might wonder “what is the point of having X-rays of root canal treatment or tooth extraction since patients don’t care about X-rays”. That may be true, but Google cares and they care a lot! X-rays are the same as photos as far as Google is concerned. Every X-ray that we post to your profile is tagged with your name and procedure name. So when Dr. John Smith sends us 100 before & after X-rays of his root canal treatments, we create an Even28 Root Canal Page that contains 100 X-rays (photos) tagged with Dr. John Smith’s name and the term “root canal treatment”:

• John-Smith-Root-Canal-Treatment-Anterior-before-1
• John-Smith-Root-Canal-Treatment-Anterior-after-1
• John-Smith-Root-Canal-Treatment-Molar-before-1
• John-Smith-Root-Canal-Treatment-Molar-after-1
• John-Smith-Root-Canal-Treatment-Molar-before-2
• John-Smith-Root-Canal-Treatment-Molar-after-2, etc.

Now, imagine Nancy has a toothache and she needs to get a root canal. She searches Google for a root canal specialist in her area and types in “root canal near me” or  “molar root canal” and guess which page she ends up on? We create procedure-specific pages so that Google finds your page when patients are actively searching for those specific procedures. There is no substitute for content, and there is no more powerful place to post your dentistry treatment photos than on Even28! Start gathering your photos and X-rays, and create as many procedure-specific pages as you possibly can. It might take some effort to do this, but we promise, the impact will be nothing short of a miracle.

Add more content to your profile

By now you should understand the significance of adding high-quality content to your Even28 profile. It’s the content of your profile that Google and patients care most about. It’s also your content that sets your profile apart from your competitors’ profiles. Here’s a checklist of things you should do to beef up your Even28 profile if you haven’t already done so:

• Add an updated headshot
• Post 35 high-quality 5-star reviews to your profile
• Add before & after photos for as many different procedures as you possible can
• Add stories to accompany your photo series (premium only)
• Earn your badges
• Optimize your Even28 Online Store by adding attractive deals and deleting poor performing items
• Add one or two hot deals to your online store
• Create several discount dental plans, including family plans and seniors plans (premium only)

Keep adding high-quality content to engage potential patients and improve your profile’s ranking on Even28 and Google. The more content you add, the more powerful your profile becomes, which means that more people will view your profile when it matters most.

Be patient

The hockey stick effect is characterized by a sharp rise of data points after a long flat period. The term hockey stick refers to the graphical shape of the line chart that resembles a hockey stick as it spikes upwards. Your Even28 profile follows the hockey stick effect. Basically, your profile needs time to flourish, the same way any other great website does. During the first 3 to 6 months of setting up your profile, Google hardly acknowledges your profile’s existence. It takes about a year for your Even28 profile to start peaking. Take advantage of this period to work with your rep and strengthen your profile. This way, when your Even28 profile starts to dominate, you’re ready with all the tools needed to maximize your profile’s ability.

Be patient and don’t get discouraged. Our team is constantly working on getting your profile more visibility. Over time, as patients continue interacting with your Even28 profile, Google starts to recognize your profile as a high-quality page. Continue adding more content to your profile and you will see more and more patients coming from your profile as time passes. Within 2 to 3 years, your Even28 profile will move up ahead of your other social media sites. Now, your Even28 profile will account for the majority of your online appointment bookings and phone calls.

Keep the big picture in mind

Creating an Even28 profile helps strengthen your brand. Let’s be honest, Even28 is unlike anything else that’s out there. We get your face, positive reviews, treatment photos, and prices in front of patients who are actively searching for a dentist. Our average premium member is currently generating between 150 to 500 profile views per month (depending on budget, location, profile strength, etc.) This translates to about 5 to 10+ high-quality leads per month (phone calls, online appointments, and delayed bookings).  Patients may not mention Even28 specifically, but your profile is typically a part of the selection criteria that new patients use to choose you as their dentist. Ultimately, success is measured in numbers. If you’re a successful premium profile member with a fabulous profile, you will see your numbers go up quarter after quarter.

Improve your follow-up phone call

Be sure to follow up with your leads immediately. Have your staff answer phone calls after hours, or call back patients as soon as you get a missed call or message. The same goes for email leads. You want to respond to email inquiries within the first hour, or at least on the same day.  The more diligent you are following up with your leads, the more patients you will see showing up from your Even28 profile. If you feel your follow-up protocol is lacking, discuss it with your staff and start working on making improvements.

Advertise your Even28 profile

The final way to get more patients from your Even28 profile is to promote your profile. We offer three upgrade membership programs:

• Premium
• Premium-Plus
• Promoted Account.

Our Premium profile membership offers a fantastic deal and access to plenty of incredible features. You unlock tons of incredible features on your profile AND we promote your Even28 profile on Google to get you more profile views. Our average Premium Profile member generates about 200 to 500 profile views per month. This means you pay about $1-2 per click (as compared to $5-10 for clicks from Google or $20-30 for clicks from Yelp). There is simply no better place to spend $250 than on upgrading your Even28 profile.

While a dentist in a rural area may get several hundred views per month as a Premium Profile member, dentists in large cities like LA or NY, usually receive no more than 100 to 250 views as a Premium Profile member. Therefore, it might not be a bad idea to consider upgrading to Premium-Plus membership. Premium-Plus profile members double their monthly budget, yet they increase their online visibility by 3 to 4 folds. This usually translates into plenty of more new leads and patients. Click here to learn more about our Premium and Premium-Plus membership programs.

The final way you can increase your Even28 profile’s visibility is to create a Promoted Account. Promoted Accounts are custom ad campaigns where you set your own monthly budget. Unlike Premium and Premium-Plus, Promoted Accounts get to design a custom ad campaign for their practice. You can decide which pages to promote, what keywords to bid on, promote specific online store items, market your practice on Yahoo and Bing, etc. Promoted Accounts are best suited for dentists with a healthy advertising budget, recommended $2,000-5,000, who want to dominate their neighborhood for specific treatments and procedures. Click here to learn more about how Promoted Accounts work.

What else can I do to get more patients?

As a dentist exclusive Search Engine, Even28 can do wonders when it comes to marketing dentists online. However, your Even28 profile should not be your only online marketing tool. You still need to have a powerful practice website, an attractive Yelp page to show your stellar reviews, a Facebook page to chat with patients, a Groupon deal to sell your new patient exams and enhance your Even28 Online Store, etc. Make sure that your online presence is doing well so that it can work alongside your Even28 profile. We have a list of recommended vendors that can help you build a custom website. Also, we’re happy to make recommendations on how you can improve your online presence. Feel free to contact us at admin@even28.com to share your feedback or ask additional questions