Premium & Premium-Plus
Even28 is an incredibly powerful marketing tool created exclusively for dentists. Our premium membership programs are perfect for those providers who want to generate more patients using their Even28 profile. Before you start thinking about going premium, you must create an attractive Basic Profile for your practice. Link your email address, add stunning before & after treatment photos, earn your dentist badges, and list a couple of items for sale on your Even28 Online Store. Setting up an attractive Basic Profile draws plenty of new patients to your practice. However, if you really want to generate tons of new patients using your Even28 profile, you must upgrade to our premium membership programs. Premium and Premium-Plus membership are both month-to-month subscription services with countless benefits for one low monthly fee. The next upgrade option, Promoted Account, requires a significant monthly budget to set up a custom ad campaign. To learn more about our premium profile membership programs, email us at email@example.com and one of our representatives will reach out to help you get started. Already a premium member and want to learn more about to generate even more patients? Click here for useful tips on how to optimize your premium profile and maximize its performance.
BENEFITS OF PREMIUM/PREMIUM PLUS MEMBERSHIP
- More online visibilty
- Premium pages: Procedure-specific pages
- Hygienist Profiles
- Discount dental plans
- Commission-free Even28 Online Store
- List premium items
- No limits on your online store
- Remove ads & external links
- Reviews optimization
- Photo gallery optimization
- Perks (dental deals)
- SMS reminders for new patient bookings
- Add stories to your photos
- Additional benefits for Premium/Premium Plus members
The most noticeable benefit of upgrading your profile is more online visibility. Premium and Premium-Plus members have their profiles viewed about 150 to 750 times a month. That's nearly 50 to 250+ times more views as compared to a Basic Profile. Here are just a few ways how we promote your profile once you go premium:
Linking your profile to Google Ads
We promote all premium profiles by linking them to a Google Ads campaign. Linking your Even28 profile to Google Ads consistently gets your profile in front of hundreds, sometimes thousands, of potential new patients each and every month.
Promotion on our top-ten lists
We also promote all premium profiles on our local top-ten lists. For example, if you're a dentist working in Beverly Hills, your profile will show up organically, or as an ad, on our "top ten Beverly Hills dentists" list. Your profile may also occasionally show up as an ad on top 10 dentists lists in neighboring cities. Your profile may also show up as an ad across our top-ten procedure lists. These include lists such as top-ten Invisalign®/clear aligner providers, top-ten porcelain veneer providers, top-ten dental implants dentists, and other local top-ten procedure lists. As a premium provider, your Even28 profile will show up, either organically or as an ad, on our top-ten procedure lists in your city as well as neighboring cities.
Additional Even28 profile pages
Premium profile members gain access to several additional profile pages, for example:
- Discount dental plan page
- Hygienist page
- Invisalign page
- Dental implant pages
- Braces page
- Porcelain veneer page
- Teeth whitening page
- Inlays, onlays, and crowns page
- Additional procedure-specific pages
Adding more pages to your profile increases the likelihood that your profile shows up on Google's search result pages, meaning more views and more potential patients for your practice.
Premium and Premium-Plus profiles are viewed by many active internet users each and every month. This translates into many more new patients for your practice. So, if you're liking how your Even28 Profile looks, and you want more patients to view your profile, then we strongly recommend that you consider upgrading to one of our premium membership programs today!
Another huge benefit of upgrading to Premium or Premium-Plus membership is access to our premium pages, known as procedure-specific pages. Procedure-specific pages are powerful pages created to help you sell more high-value treatments. We create these pages to showcase your porcelain veneers, attract Invisalign® patients, highlight your teeth whitening treatments, etc. To help you better understand how procedure-specific pages work, here's an example of what a typical "Porcelain Veneer Page" looks like:
Before & after porcelain veneer photos
Showcase all of your before & after porcelain veneer treatment photos on a single page. All of your photos will be tagged with the word "porcelain veneers" and your first and last name (example: John-Smith-Porcelain-Veneer-before-1). Tagging your photos allows Google to identify your porcelain veneer page as a high-value page related to porcelain veneers. This increases your ranking on Google's search results and boosts your SEO (Search Engine Optimization) for keywords related to "porcelain veneers". Keep adding more and more quality photos and before you know it, Google starts to show your "Even28 Porcelain Veneer Page" at the top of its page-one search results without having to spend an extra dime!
Add stories to your photos
Premium and Premium-Plus members have the option of adding a brief description to go along with their photo series. Adding a brief description gives your photos a more personal touch, improves your SEO, and ultimately, increases the chances of patients choosing you for this treatment.
35 additional testimonials
We post all of your relevant porcelain veneer and cosmetic dentistry patient reviews to this page. You can list an additional 35 reviews related to porcelain veneers on this page. Again, only 5-star reviews are displayed and negative reviews are left out.
Earn more 5-star reviews
Once you go premium, we add a review form to your profile to help you gather more reviews related to porcelain veneers. Simply instruct happy patients to visit your Even28 Profile and share their experience.
Veneer consult form
There will be an appointment booking form to make it easier for your patients to request a consult. Create a stunning porcelain veneer page and watch those consults keep coming in!
Discuss your experience with porcelain veneers, training, background, passion for cosmetic dentistry, tell a story, etc. Share something personal and powerful to improve the chances of potential patients choosing you over neighboring dentists for their porcelain veneer treatment.
As a Premium or Premium-Plus member, you can create as many procedure-specific pages as you'd like. We can even customize these pages to your liking. For example, we can divide up your braces photos based on different malocclusions to showcase each type of malocclusion onto a separate page: Overbite Braces Page, Underbite Braces Page, Lingual Braces Page, etc. This is particularly helpful for specialists and practitioners who focus their practice on specific dental procedures. Your assigned Even28 representative will help you design procedure-specific pages based on your needs. Click here to view a sample procedure-specific page.
Ever noticed how dentists get all the attention and hygienists are left out? Nevertheless, a great hygienist can be the cornerstone of a successful dental practice. This is why we decided to offer our Premium/Premium-Plus members the ability to showcase their hygienists by creating Hygienist Profile pages. Hygienist profiles are similar to dentist profiles, except they focus on your hygienist(s). You can showcase your hygienist's skills, services, treatment photos (photos of dental cleaning and periodontal treatment), as well as their top reviews. Here are some benefits of creating hygienist profiles:
- Give your hygienist(s) a name and face
- SEO boost on Google for hygiene-related search results
- Cater to high-value patients who demand a hygienist
- Justify premium price for your hygiene services
- Make your hygienists feel more like a team member and give them a place to post photos and reviews
Another exclusive feature of our Premium/Premium-Plus membership is the ability to offer discount dental plans for sale online. Selling discount dental plans online can truly change your practice. Reduce your reliance on insurance companies by offering competitive discount plans as an alternative to dental insurance. The best part is that you get to set your own prices and keep all the proceeds to yourself. Create highly customizable discount dental plans and we'll sell them on your online store for you. You can create a single discount dental plan or multiple discount plans. Offer senior discount plans, premium plans (with higher discounts at a higher premium), couples plans, and family discount plans (option to add children). Discount dental plans are particularly appealing to cash patients who require extensive dental work. Click here to see a sample discount dental plan page.
Worried about having to pay a commission on your online store sales? Upgrade to Premium or Premium-Plus membership and never worry about paying commissions again! Basic Profile members have a commission of 10 to 20% deducted from each sale, in addition to the standard processing fees. In contrast, Premium and Premium-Plus members don't pay any commissions and are only responsible for a negligible processing fee. Basically, once you upgrade to Premium or Premium-Plus membership, there's no difference between selling a dental service online or selling it in your actual dental practice. This makes it easier to list and sell your services online, which further helps grow your Even28 Online Store and online presence.
Premium items are treatments that include multiple different procedures, sort of like a combination. Examples of popular premium items include:
- Smile makeover: Sell a package that includes multiple porcelain veneers (6, 8 or 10 veneers)
- Invisalign® plus retainers: Sell an ortho package that includes retainers
- Root canal plus crown combo: Get tons of new patients by offering a package that includes a root canal as well as the crown
- Overdentures: Sell a package including dental implants plus a denture
- Cleaning plus whitening
- Porcelain veneer plus whitening
Premium items are reserved for Premium and Premium-Plus members. As a premium member, you can list any reasonable treatment combination on your Even28 Online Store. Ask your representative about how to use combination items to make your Even28 Online Store stand out.
We limit how many items Basic Profile members can list on their Even28 Online Store (current limit is 10 deals). On the other hand, Premium and Premium-Plus members can list as many items as they choose to. If your heart desires, list everything from fillings, crowns, braces, root canals, porcelain veneers, and beyond! You name it and we will list it for you.
Let's be honest, no one likes to see a bunch of distracting ads show up on their profile. The minute you upgrade to Premium or Premium-Plus membership, we remove all Google ads and other ads from your profile pages. Patients can now focus on you instead of becoming distracted by those annoying advertisements. We also remove all external links from your profile. Basic Profiles are linked back to our Search Engine which means that patients can easily leave your profile to visit another dentist's profile. Premium members have these outbound links replaced with links to their various profile pages. Patients are less likely to leave your profile and spend more time browsing through your profile pages.
Premium and Premium-Plus members can also link their Even28 Profile to their practice website. Linking your Even28 Profile to your practice website allows patients to continue their research by easily navigating to your website with just a click of a button. This further improves your chances of converting potential leads to actual patients. It also reduces the odds of patients landing on pages you don't want them to land on (like if you have a Yelp business page with bad reviews!) Ask your representative about how you can link your Even28 profile to your website. If you don't have a practice website or if it's not a very attractive site, then you can skip this step.
Our goal is to create a level playing field for paying and non-paying members. As such, both Basic and Premium profile members get to list up to 35 5-star reviews, curated by our team from all across the web. There are however a few benefits to upgrading to a premium profile when it comes to displaying reviews on your Even28 profile, for instance:
- We've created a formula to optimize the positioning of your reviews to make them as attractive as possible on mobile, tablet and desktop. By following this optimization formula, we rearrange your reviews to place the highest-quality reviews where they are read more frequently.
- Our team looks for irrelevant or redundant reviews. If they find one, they promptly remove the review and replace it with a fresh new one.
- We proof-read all of your reviews to remove all spelling and grammatical errors.
Optimizing your reviews creates a more attractive Even28 profile which is likely to draw more patients to your practice. This is yet another way we help our premium profile members improve their chances of attracting new patients to their practice. Click here to learn more about how we optimize your reviews when you upgrade your Even28 profile.
We optimize your photo gallery once you upgrade your profile. Optimization simply refers to how your photos are displayed across your Even28 profile. Optimizing your photo galleries creates a more attractive Even28 profile and prioritizes your more complex treatment by placing them at the top of your profile. This makes for a more attractive profile which improves your chances of converting potential leads to actual patients. Click here to learn more about how we optimize your photo galleries once you upgrade your Even28 profile.
Dentists are known for giving away free toothbrushes, second opinions, and other little gifts to attract new patients. Even28 lets you take these little gifts to the next level by offering them online as perks. Perks, or dental deals, are little gifts that encourage new patients to book an online appointment with you. Premium and Premium-Plus members can list up to 5 perks on their profile. Click here to learn more about how you can offer perks on your Even28 profile.
As you know, patients can contact you from your Even28 profile either by phone or email. Phone calls are pretty straight forward, emails not so much. When patients contact you by e-mail, it's critical that you respond to them in a timely fashion. Best practice says that you should respond to a new patient email inquiry in less than 15 minutes. This is why we offer SMS reminders as a way to notify you when there's a new patient inquiry from your Even28 Profile. Premium and Premium-Plus members have the option of linking their cell phone numbers to receive text reminders as soon as new patients book an appointment. Let's be honest, we don't check our email every 15 minutes, but very few texts go unread for 15 minutes. Offering SMS text reminders is just another way we help our premium providers grow their dental practice.
Premium and Premium-Plus members have the option of adding a description to accompany their photo series. Share the story of how Johnny used to be depressed because of his crooked teeth and how you changed his life by straightening his smile. Or how Mrs. Jones wouldn't smile in public until you placed those beautiful porcelain veneers on her teeth and now she can't stop smiling. Create a strong emotional bond with potential patients by writing a story to go along with your before and after photos. Adding stories goes a long way in terms of connecting to patients and it makes your profile that much more appealing. Adding a description is also an excellent way of significantly improving your profile's SEO (Search Engine Optimization) for more Google visibility. As Google crawls your stories, you start to rank you higher and higher for these related keywords.
Our goal at Even28 is to give every dentist a stronger online presence. There are certain features that every dentist has equal access to, such as a Practice Profile Page, photo galleries, Even28 Online Store, online booking form, etc. Then, there are those features that are reserved for our premium members. These include procedure-specific pages, discount dental plans, premium items, hygienist profiles, etc. Finally, there are those features that are available to all dentists, however, where having a premium profile can give you a slight competitive edge. Here are a few examples of these scenarios:
Google organic ranking
Premium and Premium-Plus profile members have a huge advantage when it comes to ranking on Google's search results. We have no control over how Google ranks your profile pages. This is something that Google does automatically once you've added enough relevant content to a single web-page. When you create procedure-specific pages, you get a huge ranking boost for keywords associated with these treatments. As a result, Google is much more likely to pick up your procedure-specific pages and discount dental plan pages and rank them near the top of its Search Results.
Ranking on our top 10 lists
Premium and Premium-Plus profile members have a slight edge when it comes to ranking on our popular top-ten lists. Say we create a Top 10 Porcelain Veneer Provider List in Beverly Hills. This list will rank dentists in Beverly Hills who have an attractive Even28 Profile filled with high-quality before & after porcelain veneer photos. If you're a premium member and you've created a beautiful Porcelain Veneer Page, then you have a better chance of landing a spot on our top-ten list. Of course, upgrading your profile does not guarantee that you will rank on any of our lists. It's up to you to provide sufficient content, mainly before & after treatment photos, to support your ranking on our top-ten lists. However, since premium profiles have more photos and a more attractive photo gallery, they are more likely to rank on our top-ten lists.
HUNDREDS OF PROFILE VIEWS PER MONTH
Premium vs. Premium-Plus membership
Premium and Premium-Plus membership offer the same exact features across the board. The only difference between these two membership programs is your advertising budget and profile visibility. Here's how it works:
- $250 a month
- About 15o to 250 profile views each month
- Typically results in 2 to 10+ new patients per month
- $500 a month
- About 300 to 750 profile views each month
- Typically results in 5 to 25+ new patients per month
The cost for a Premium-Plus membership is twice that of a Premium Profile, however, Premium-Plus generates 3 to 4 times as many profile views and patients as compared to Premium Profile. Premium-Plus membership is a better option for dentists who want even more patients from their Even28 profile, but don't want the headaches of setting up a custom ad campaign. Premium-Plus membership is also a better program for dentists practicing in uber-competitive areas and highly-saturated metropolitan cities. Contact us at firstname.lastname@example.org to learn more about our Premium and Premium-Plus membership programs to see which one is a better option for your practice.
A MUST FOR ANY SERIOUS DENTAL PRACTITIONER
Upgrade your Even28 Profile today!
Creating an attractive Even28 profile is a must for any serious dental practitioner. Premium and Premium-Plus members have countless additional opportunities to attract new patients online using their Even28 profile. Contact us today at email@example.com to see if upgrading your profile is a good fit for your practice. If you'd like to learn more about how to create a custom ad campaign, where you get to specify which pages and keywords you'd like to promote, click here to learn more about our Promoted Accounts. Those of you with a partnership setup, group practice setting, practice chain (6 or more offices), and DSO owners, click here to learn more about opportunities to create multiple premium profiles for all of your dentists/practice locations. If you have any other questions, please email us at firstname.lastname@example.org and we will reach out to further assist you.