Premium & Premium-Plus
Even28 is an incredibly powerful tool when it comes to finding a new dentist. After all, we are the world's most comprehensive dentist search engine. We generate more phone calls and online bookings for dentists than any other website out there. Naturally, it makes sense to want to promote your Even28 profile to attract more patients to your practice. Now, before you start thinking about going premium, you must start by strengthening your Basic Profile. Start by adding before and after treatment photos to your profile. Consider creating an attractive Even28 Online Store to stand out from the crowd. Once you've done these things, your profile becomes eligible for promotion.
Email us firstname.lastname@example.org to learn more about our premium profile upgrade options. Premium and Premium-Plus membership are month-to-month subscription services with countless benefits for one low monthly fee. Already a premium member and want to learn more about ways to generate more patients? Click here for useful tips on how to optimize your profile to maximize its performance.
BENEFITS OF PREMIUM/PREMIUM PLUS MEMBERSHIP
- More online visibilty
- Premium pages: Procedure-specific pages
- Hygienist Profiles
- Discount dental plans
- Commission-free Even28 Online Store
- List premium items
- No limits on your online store
- Remove ads & external links
- Review optimization
- Photo gallery optimization
- Perks (dental deals)
- SMS reminders for new patient bookings
- Add stories to your photos
- Additional benefits for Premium/Premium Plus members
One of the main benefits of upgrading your Even28 profile is increased online visibility. On average, Premium and Premium-Plus profiles earn 200 to 1,000+ views per month. This is in contrast to Basic Profiles which typically earn less than 50 views per month. So how do these profiles get so many more views? Here are just a few ways we promote your profile once you go premium:
All premium profiles are linked to a Google Ads campaign. Linking your Even28 profile to Google Ads consistently gets your profile in front of hundreds, sometimes even thousands, of potential new patients each and every month.
Promotion across our top-ten lists
We promote premium profiles on our local top-ten lists. As a premium provider, your Even28 profile may show up as an ad on our top-ten lists in your city as well as neighboring cities. For example, if you're a dentist working in Beverly Hills, your profile will show up organically, or as an ad, on our "top ten Beverly Hills dentists" list. Your profile may also occasionally show up as an ad on top 10 dentists lists in neighboring cities like West Los Angeles, etc. Your profile may also show up as an ad across our top-ten procedure lists in your neighborhood. This could be our top-ten Invisalign®/clear aligner providers in Beverly Hills, top-ten porcelain veneer providers in Los Angeles, and other relevant local top-ten lists.
Additional profile pages
Basic profiles come with a practice profile page as well as an Even28 Online Store. Premium profile members gain access to several additional profile pages, including:
- Discount dental plans
- Hygienist profile page
- Invisalign page
- Dental implant page
- Braces page
- Porcelain veneer page
- Teeth whitening page
- Inlays, onlays & crowns page
By adding more pages to your profile, you increase the likelihood of your profile showing up on Google's search results. Patients who are searching for relevant keywords are very likely to end up on these pages. This translates into more views and more potential patients for your practice. If you're liking how your Even28 Profile looks, and want more patients to view your profile, then we strongly recommend that you consider upgrading to one of our premium membership programs today!
One of the major benefits of upgrading to Premium or Premium-Plus membership is access to our premium pages, known as procedure-specific pages. Procedure-specific pages are powerful pages we create to help you sell more high-value treatments. These pages are specifically designed to showcase your porcelain veneers, Invisalign® treatments, dental implant cases, etc. To help you better understand how procedure-specific pages work, here's an example of what a typical "Porcelain Veneer Page" would look like:
Before & after porcelain veneer photos
Showcase your before & after porcelain veneer treatment photos onto a single page. All of your photos will be tagged with the word "porcelain veneers", as well as your first and last name (example: John-Smith-Porcelain-Veneer-before-1, etc.). Tagging your photos allows Google to identify this page as a high-value page related to porcelain veneer treatment. This increases your ranking on Google's search results and significantly boosts your SEO (Search Engine Optimization) for keywords related to "porcelain veneers". Keep adding more and more quality photos to your profile and before you know it, Google starts to show your "Even28 Porcelain Veneer Page" at the top of its page-one search result!
Stories to accompany your photos
Premium and Premium-Plus members have the option of adding a brief description to go along with their photo series. Adding a story gives your photos a more personal touch. It also improves your SEO, and ultimately, increases the chances of patients choosing you for these treatments.
Porcelain veneer consult form
We attach a consult form to encourage more bookings. Create a stunning porcelain veneer page and watch those consults come in!
Your thoughts on porcelain veneers
Discuss your experience related to porcelain veneers, training, background, passion for cosmetic dentistry, etc. By sharing something personal and powerful, you improve the chances of potential patients choosing you over neighboring dentists for their porcelain veneer treatment.
As a Premium or Premium-Plus member, you can create as many procedure-specific pages as you'd like. We can even customize these pages to meet your needs. For example, we can divide up your braces photos to showcase each type of malocclusion onto a separate page: Overbite Braces Page, Underbite Braces Page, Lingual Braces Page, etc. This is particularly helpful for specialists and practitioners who focus their practice on specific dental procedures. Click here to view what a typical procedure-specific page looks like.
Ever noticed how dentists get all the attention but hygienists are mostly left out? Nevertheless, we all know that a great hygienist can be the cornerstone of a successful dental practice. This is why we have decided to offer our Premium and Premium-Plus members the ability to showcase their hygienists by creating a hygienist profile page. Hygienist profiles are similar to dentist profiles, except they focus on promoting your hygienist(s). You can showcase your hygienist's skills, services, treatment photos (yes, photos of dental cleaning and periodontal treatment), as well as their top reviews. Here are some benefits of creating hygienist profiles:
- Give your hygienist(s) a name and face
- Cater to patients who prefer a hygienist for their cleanings
- SEO boost on Google for hygiene-related search terms
- Justify premium pricing for your hygiene services
- Make your hygienists feel more like team members by giving them a place to post their treatment photos and accumulating their own reviews
Selling discount dental plans online is a game-changer. Offer competitive discount dental plans as an alternative to dental insurance to reduce your reliance on insurance companies. Set your own prices and keep the proceeds to yourself. Create highly customizable discount dental plans and we'll sell them on your online store. You can create a single discount dental plan or multiple discount plans. Offer senior discount plans, premium plans (with higher discounts at a higher premium), couples plans, and family discount plans (option to add children available). Discount dental plans are particularly appealing to cash patients who require extensive dental work. Click here to see what a sample discount dental plan page looks like.
Basic Profile members have a commission of 10 to 20% deducted from each sale, in addition to the standard processing fees. In contrast, Premium and Premium-Plus members don't pay any commissions and are only responsible for a negligible processing fee (similar to your credit card fee). Basically, once you upgrade to Premium or Premium-Plus membership, there's no difference between selling a dental service online or selling it in your actual practice. This makes it easier to list and sell your services online, which further helps grow your online store.
Premium items refer to treatments that include multiple different procedures. Here are some examples of popular premium items:
- Smile makeover: Sell cosmetic packages that include multiple porcelain veneers (6, 8, or 10 porcelain veneers)
- Invisalign® plus retainers: Sell an ortho package that also includes retainers
- Root canal plus crown: Attract tons of new patients by offering a package that offers root canal and crown for a discount
- Overdentures: Sell a package that includes 2 or 4 dental implants plus the overdenture for a special price
- Cleaning plus whitening
- Porcelain veneer plus whitening
Premium items are exclusively reserved for our Premium and Premium-Plus members. As a premium member, you can list any reasonable treatment combination on your Even28 Online Store. Your representative will help you come up with a list of premium items to make your online store stand out in your neighborhood.
We limit how many items Basic Profile members can list on their Even28 Online Store (currently limited to a maximum of 10 deals). However, Premium and Premium-Plus members can list as many items as they choose. If your heart desires, list everything from fillings, crowns, braces, root canals, porcelain veneers, etc. You name it and we will list it for you!
The minute you upgrade to Premium or Premium-Plus membership, we remove all ads from your profile pages. Patients can now focus on you instead of becoming distracted by those annoying advertisements. We also remove all external links from your Even28 profile. Whereas Basic Profiles are linked back to our Search Engine, Premium profiles have these outbound links replaced with links to various profile pages. As a result, patients are more likely to spend time browsing through your profile pages and learning more about you.
Premium and Premium-Plus members also have the option of linking their Even28 Profiles to their practice website. Linking your Even28 Profile to your practice website allows patients to continue their research by easily navigating to your website with just a click of a button. This further improves your chances of converting potential leads to actual patients. It also reduces the odds of patients landing on pages you don't want them to land on (such as your bad reviews on your Yelp business page!) Ask your representative about how you can link your Even28 profile to your website. If you don't have a practice website, or if your website is not a very attractive one, then you can simply skip this step.
Both Basic and Premium profile members get to display up to 35 five-star reviews. As a premium member, you don't get to list any more than 35 reviews. Sorry! However, as a premium profile, you gain access to a few critical benefits when it comes to displaying your reviews on your Even28 profile:
- We use a formula to optimize the placement of your reviews. By following this simple optimization formula, we rearrange your reviews to place the highest-quality reviews where they receive the most views. This makes your profile as attractive as possible on mobile, tablet, and desktop computers.
- Our team manually reads through your reviews to look for any irrelevant, negative, or possibly redundant reviews. If they find such a review, they promptly remove it and replace it with a more appealing review.
- Our team proofreads all of your reviews to remove any spelling and grammatical errors. This makes for a smoother and more enjoyable read.
Reviews optimization creates a more attractive Even28 profile, which is likely to draw more patients to your practice. This is yet another way we help our premium profile members improve their chances of attracting new patients to their practice. Click here to learn more about how we optimize your reviews once you upgrade your Even28 profile.
Both Basic and Premium profile members can create their very own photo galleries. However, we optimize your photo galleries once you upgrade your profile. We do this by manually placing the more attractive photos at the top of your profile. We also organize similar photos to place them near each other. Optimizing your photo galleries creates a more attractive photo gallery. This further improves your chances of converting potential leads into actual patients. Click here to learn more about how we optimize your photo galleries.
Dentists are already known for giving away free toothbrushes and other little perks to attract new patients. Well, Even28 now lets you take these little perks to the next level by offering them online! Perks, or dental deals, are little gifts that encourage new patients to book their appointments with you online. Premium and Premium-Plus members can list up to 5 perks on their profile. Click here to learn more about how you can offer perks on your Even28 profile.
Patients can contact you from your Even28 profile either by calling you or sending an email. When patients contact you by e-mail, it's critical that you respond to them in a timely fashion. Best practice says that you should respond to a new patient email inquiry in less than 15 minutes. This is why we offer SMS reminders as a way to notify you when there's a new patient inquiry from your Even28 Profile. Premium and Premium-Plus members have the option of linking their cell phone numbers to receive text reminders as soon as new patients book an appointment with them. Offering SMS text reminders is just another way we help our premium providers grow their dental practice.
Premium and Premium-Plus members have the option of adding a story to accompany their photos. Share the story of Johnny who used to be depressed because of his crooked teeth and how you changed his life by straightening his smile. Or how Mrs. Jones wouldn't smile in public until you placed those beautiful porcelain veneers on her teeth and now she can't stop smiling. Create a strong emotional bond with potential patients by writing a story to go along with your photos. Adding stories to your photos goes a long way in terms of connecting to patients. Plus, it significantly improves your SEO (Search Engine Optimization) for more Google visibility. Pictures plus stories are a win-win!
Our goal at Even28 is to give dentists a stronger online presence. As such, there are certain features that every dentist has equal access to. This includes creating a photo gallery, access to online booking, the option to set up an online store, etc. Then, there are those features that are exclusively reserved for our premium members. These include procedure-specific pages, discount dental plans, premium online store items, hygienist profiles, etc. Finally, there are those features that are available equally to all dentists, however, where having a premium profile can give you a slight competitive edge. Here are a few examples of such scenarios:
Premium and Premium-Plus profile members have an advantage when it comes to ranking on Google's search results. Obviously, we have no control over how Google ranks your profile. This is something that Google does automatically once you've added enough relevant content. The reason for this is that premium profiles can create procedure-specific pages. Procedure-specific pages give you a huge boost for keywords associated with these specific treatments. Google is likely to pick up your procedure-specific pages and rank them near the top of its search results.
Ranking on our top 10 lists
Premium and Premium-Plus profile members have an edge when it comes to ranking on our top-ten lists. For example, let's say we are creating a Top 10 Porcelain Veneer Provider List in Beverly Hills. This list is going to rank dentists in Beverly Hills who have an attractive Even28 Profile containing high-quality before & after porcelain veneer photos. If you're a premium member and you've already created a beautiful Porcelain Veneer Page, then you have a better chance of landing a spot on this top-ten list. Note that upgrading your profile does not guarantee a spot on any of our top-ten lists. It's up to you to provide sufficient content, mainly attractive before & after treatment photos, to support your ranking. However, since premium profiles have more photos and a more attractive photo gallery, they are more likely to rank higher on our top-ten lists.
HUNDREDS OF PROFILE VIEWS EACH MONTH
Premium vs. Premium-Plus membership
Premium and Premium-Plus membership offer nearly the same exact features across the board. The major difference between these two programs is your advertising budget and thus your profile visibility. Here's how it works:
- $250 a month
- Generates about 10o to 250 profile views each month
- $500 a month
- About 200 to 500+ profile views each month
Premium membership is a great option for providers looking to attract a few new patients to their practice each month. Premium-Plus membership is recommended for dentists practicing in saturated metropolitan cities. Unfortunately, $250 is not going to get you lots of clicks and views in areas like Los Angeles or New York. Contact us at email@example.com to learn more about our Premium and Premium-Plus membership programs. Our representatives will help you decide if you are eligible for promotion, and which plan is best suited for your practice.