Premium & Premium-Plus

As a dentist search engine, Even28 is an incredibly powerful marketing tool when it comes to marketing dentists and dentistry. In fact, we generate more phone calls and online bookings for dentists than any other website. Before you start thinking about going premium, you must create an attractive Basic Profile. Start by linking your email address, adding before and after treatment photos, and creating your Even28 Online Store. Setting up an attractive Basic Profile can attract plenty of new patients to your practice. For those of you who are interested in unleashing the full potential of your Even28 profile, you should consider going premium. Our premium membership programs are perfect for providers who want to generate more patients using their Even28 profile. Premium and Premium-Plus membership are month-to-month subscription services with countless benefits for one low monthly fee. Our other upgrade option, known as a Promoted Account, requires a substantially higher monthly budget to set up custom ad campaigns. To learn more about our different premium profile membership programs, email us at admin@even28.com and one of our representatives will reach out to help you get started. Already a premium member and want to learn more about to generate even more patients? Click here for useful tips on how to optimize your profile to maximize its performance.

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More online visibility

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The main benefit of upgrading your Even28 profile is increased online visibility. Premium and Premium-Plus profiles get about 100 to 500+ views per month. Here are just a few ways how we promote your profile once you go premium:

Linking your profile to Google Ads

We promote all premium profiles by linking them to a Google Ads campaign. Linking your Even28 profile to Google Ads consistently gets your profile in front of hundreds, sometimes even thousands, of potential new patients each and every month.

Promotion across our top-ten lists

We promote premium profiles on our local top-ten lists. As a premium provider, your Even28 profile may show up, either organically or as an ad, on our top-ten procedure lists in your city as well as neighboring cities. For example, if you're a dentist working in Beverly Hills, your profile will show up organically, or as an ad, on our "top ten Beverly Hills dentists" list. Your profile may also occasionally show up as an ad on top 10 dentists lists in neighboring cities like West Los Angeles, etc. Your profile may also show up as an ad across our top-ten procedure lists within the region. This could be our top-ten Invisalign®/clear aligner providers in Beverly Hills, top-ten porcelain veneer providers in Los Angeles, and other relevant local top-ten procedure lists.

More powerful pages

Premium profile members gain access to several additional profile pages. These include:

  • Discount dental plans
  • Hygienist profile page
  • Invisalign page
  • Dental implant page
  • Braces page
  • Porcelain veneer page
  • Teeth whitening page
  • Inlays, onlays & crowns page
  • Additional procedure-specific pages

Adding more pages to your profile increases the likelihood that your profile shows up on Google's search result pages. This translates into more views and more potential patients for your practice. Premium and Premium-Plus profiles are viewed by many active internet users each and every month. Patients who are searching for relevant keywords are very likely to end up on these relevant profile pages. So, if you're liking how your Even28 Profile looks, and want more patients to view your profile, then we strongly recommend that you consider upgrading to one of our premium membership programs today!

    Premium pages: Procedure-specific pages

    One of the major benefits of upgrading to Premium or Premium-Plus membership is access to our premium pages, known as procedure-specific pages. Procedure-specific pages are powerful pages created to help you sell more high-value cases. We create these pages specifically to showcase your porcelain veneers, attract Invisalign® patients, highlight your teeth whitening treatments, etc. To help you better understand how procedure-specific pages work, here's an example of what a typical "Porcelain Veneer Page"  looks like:

    Before & after photos of your porcelain veneer treatments

    Showcase all of your before & after porcelain veneer treatment photos on a single page. All of your photos will be tagged with the word "porcelain veneers", as well as your first and last name (example: John-Smith-Porcelain-Veneer-before-1). Tagging your photos allows Google to identify this page as a high-value page related to porcelain veneers. This increases your ranking on Google's search results and significantly boosts your SEO (Search Engine Optimization) for keywords related to "porcelain veneers". Keep adding more and more quality photos to your profile and before you know it, Google starts to show your "Even28 Porcelain Veneer Page" at the top of its page-one search results!

    Stories to go along with your photos

    Premium and Premium-Plus members have the option of adding a brief description to go along with their photos. Add a brief description to give your photos a more personal touch. This also improves your SEO, and ultimately, increases the chances of patients choosing you for related treatments.

    Porcelain veneer consult form

    We attach a consult form to your Porcelain Veneer page to encourage more bookings. Create a stunning porcelain veneer page and watch those consults keep coming in!

    Your final thoughts

    Discuss your experience related to porcelain veneers, training, background, passion for cosmetic dentistry, etc. By sharing something personal and powerful, you improve the chances of potential patients choosing you over neighboring dentists for their porcelain veneer treatment.

    As a Premium or Premium-Plus member, you can create as many procedure-specific pages as you'd like. We can even customize these pages to your liking. For example, we can divide up your braces photos based on different malocclusions to showcase each type of malocclusion onto a separate page: Overbite Braces Page, Underbite Braces Page, Lingual Braces Page, etc. This is particularly helpful for specialists and practitioners who focus their practice on specific dental procedures. Your assigned Even28 representative will help you design procedure-specific pages based on your needs. Click here to view a sample procedure-specific page.

    Hygienist profiles

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    Ever noticed how dentists get all the attention but hygienists are mostly left out? Nevertheless, we all know that a great hygienist can be the cornerstone of any successful dental practice. This is why we have decided to offer our Premium and Premium-Plus members the ability to showcase their hygienists by creating Hygienist Profile pages. Hygienist profiles are similar to dentist profiles, except they focus on promoting your hygienist(s). You can showcase your hygienist's skills, services, treatment photos (yes, photos of dental cleaning and periodontal treatment), as well as their top reviews. Here are some benefits of creating hygienist profiles:

    • Give your hygienists a name and face
    • SEO boost on Google for hygiene-related search results
    • Cater to high-value patients who demand a hygienist
    • Justify premium price for your hygiene services
    • Make your hygienists feel more like a team member and give them a place to post photos and reviews

    Discount dental plans

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    Another exclusive feature of our Premium/Premium-Plus membership is the ability to offer discount dental plans for sale online. Selling discount dental plans online can truly change your practice. It reduces your reliance on insurance companies by offering competitive discount plans as an alternative to dental insurance. The best part is that you get to set your own prices and keep all the proceeds to yourself. Create highly customizable discount dental plans and we'll sell them on your online store for you. You can create a single discount dental plan or multiple discount plans. Offer senior discount plans, premium plans (with higher discounts at a higher premium), couples plans, and family discount plans (option to add children). Discount dental plans are particularly appealing to cash patients who require extensive dental work. Click here to see a sample discount dental plan page.

    Commission-free Even28 Online Store

    Upgrade to Premium or Premium-Plus membership and never worry about paying commissions again. Basic Profile members have a commission of 10 to 20% deducted from each sale, in addition to the standard processing fees. In contrast, Premium and Premium-Plus members don't pay any commissions and are only responsible for a negligible processing fee. Basically, once you upgrade to Premium or Premium-Plus membership, there's no difference between selling a dental service online or selling it in your actual practice. This makes it easier to list and sell your services online, which further helps grow your Even28 Online Store and online presence.

    List premium items

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    Premium items are treatments that include multiple different procedures. Examples of popular premium items include:

    • Smile makeover: Sell a package that includes multiple porcelain veneers (6, 8 or 10 veneers)
    • Invisalign® plus retainers: Sell an ortho package that includes retainers
    • Root canal plus crown combo: Get tons of new patients by offering a package that includes a root canal as well as the crown
    • Overdentures: Sell a package including dental implants plus a denture
    • Cleaning plus whitening
    • Porcelain veneer plus whitening

    Premium items are basically like combination treatment, or a package if you may. Premium items are exclusively reserved for our Premium and Premium-Plus members. As a premium member, you can list any reasonable treatment combination on your Even28 Online Store. Your representative will help you come up with combination items to make your Even28 Online Store stand out in your neighborhood.

    No limits on your online store

    We limit how many items Basic Profile members can list on their Even28 Online Store (currently limited to a maximum of 10 deals). Premium and Premium-Plus members can list as many items as they choose on their online store. If your heart desires, list everything from fillings, crowns, braces, root canals, porcelain veneers, etc. You name it and we will list it for you!

    Remove all ads & external links from your profile

    Let's be honest, no one likes to see a bunch of distracting ads when learning about their new dentist. The minute you upgrade to Premium or Premium-Plus membership, we remove all Google ads and other ads from your profile pages. Patients can now focus on you instead of becoming distracted by those annoying advertisements. We also remove all external links from your profile. Whereas Basic Profiles are linked back to our Search Engine, Premium profiles have these outbound links replaced with links to various profile pages. As a result, patients are more likely to spend time browsing through your profile pages and learning more about you.

    Premium and Premium-Plus members can also link their Even28 Profiles to their practice website. Linking your Even28 Profile to your practice website allows patients to continue their research by easily navigating to your website with just a click of a button. This further improves your chances of converting potential leads to actual patients. It also reduces the odds of patients landing on pages you don't want them to land on (such as your bad reviews on your Yelp business page!) Ask your representative about how you can link your Even28 profile to your website. If you don't have a practice website, or if your website is not a very attractive one, then you can simply skip this step.

    Reviews optimization

    Our goal is to create a level playing field for paying and non-paying members. As such, both Basic and Premium profile members get to list up to 35 five-star reviews. These reviews are curated by our team from across the web. As a premium member, there are a few small benefits when it comes to displaying reviews on your Even28 profile, for instance:

    • We use a formula to optimize the placement of your top reviews. By following this simple optimization formula, we rearrange your reviews to place the highest-quality reviews where they receive the most views. This makes your profile as attractive as possible on mobile, tablets, and desktop.
    • Our team manually reads through your reviews for any irrelevant, negative, or possibly redundant reviews. If they find such a review, they promptly remove it and replace it with a better review.
    • We also proofread all of your reviews to remove spelling and grammatical errors, making for a smoother read for the viewers.

    Reviews optimization creates a more attractive Even28 profile, which is likely to draw more patients to your practice. This is yet another way we help our premium profile members improve their chances of attracting new patients to their practice. Click here to learn more about how we optimize your reviews once you upgrade your Even28 profile.

    Photo gallery optimization

    We also optimize your photo galleries once you upgrade your Even28 profile. We do this by placing your more complex treatments at the top of your profile and organizing similar photos near each other. Optimizing your photo galleries creates a more attractive Even28 profile, which further improves your chances of converting potential leads to actual patients. Click here to learn more about how we optimize your photo galleries once you upgrade your Even28 profile.

    Perks (dental deals)

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    Dentists are already known for giving away free toothbrushes, second opinions, and other little perks to attract new patients. Well, Even28 now lets you take these little perks to the next level by offering them online. Perks, or dental deals, are little gifts that encourage new patients to book their appointments with you online. Premium and Premium-Plus members can list up to 5 perks on their profile. Click here to learn more about how you can offer perks on your Even28 profile.

    SMS reminders for new patient bookings

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    As you know, patients can contact you from your Even28 profile either by phone or email. Phone calls are pretty straight forward, emails not so much. When patients contact you by e-mail, it's critical that you respond to them in a timely fashion. Best practice says that you should respond to a new patient email inquiry in less than 15 minutes. This is why we offer SMS reminders as a way to notify you when there's a new patient inquiry from your Even28 Profile. Premium and Premium-Plus members have the option of linking their cell phone numbers to receive text reminders as soon as new patients book an appointment. Let's be honest, we don't check our email every 15 minutes, but very few texts go unread for 15 minutes. Offering SMS text reminders is just another way we help our premium providers grow their dental practice.

    Add stories to your photos

    Premium and Premium-Plus members have the option of adding a story to accompany their photos. Share the story of how Johnny used to be depressed because of his crooked teeth and how you changed his life by straightening his smile. Or how Mrs. Jones wouldn't smile in public until you placed those beautiful porcelain veneers on her teeth and now she can't stop smiling. Create a strong emotional bond with potential patients by writing a story to go along with your before and after photos. Adding stories to your photos goes a long way in terms of connecting to patients.  Plus, it significantly improves your profile's SEO (Search Engine Optimization) for more Google visibility. Pictures plus stories are a win-win when it comes to Search Engine Optimization. As Google crawls these photos and their related stories, it starts to rank you higher and higher for these related keywords.

    Additional benefits for Premium/Premium-Plus members

    Our goal at Even28 is to give dentists a stronger online presence. There are certain features that every dentist has equal access to. This includes your Practice Profile Page, photo galleries, online booking form, etc. Then, there are those features that are exclusively reserved for our premium members. These include procedure-specific pages, discount dental plans, premium online store items, hygienist profiles, etc. Finally, there are those features that are available to all dentists, however, where having a premium profile can give you a slight competitive edge. Here are a few examples of such scenarios:

    Google organic ranking

    Premium and Premium-Plus profile members have an advantage when it comes to ranking on Google's search result page. Obviously, we have no control over how Google ranks your profile pages. This is something that Google does automatically once you've added enough relevant content. When you create procedure-specific pages, you get a huge ranking boost for keywords associated with these treatments. As a result, Google is much more likely to pick up your procedure-specific pages and discount dental plan pages and rank them near the top of its Search Results.

    Ranking on our top 10 lists

    Premium and Premium-Plus profile members have a slight edge when it comes to ranking on our popular top-ten lists. For example, let's say we are creating a Top 10 Porcelain Veneer Provider List in Beverly Hills. This list is going to rank dentists in Beverly Hills who have an attractive Even28 Profile with tons of high-quality before & after porcelain veneer photos. If you're a premium member and you've created a beautiful Porcelain Veneer Page, then you have a better chance of landing a spot on this top-ten list. Of course, upgrading your profile does not guarantee that you will rank on any of our lists. It's up to you to provide sufficient content, mainly attractive before & after treatment photos, to support your ranking. However, since premium profiles have more photos and a more attractive photo gallery, they are more likely to rank on our top-ten lists.

    HUNDREDS OF PROFILE VIEWS EACH MONTH

    Premium vs. Premium-Plus membership

    Premium and Premium-Plus membership offer the same exact features across the board. The only difference between these two membership programs is your advertising budget and profile visibility. Here's how it works:

    Premium Profile

    • $250 a month
    • About 10o to 200 profile views each month
    • Typically results in up to 5 new patients per month

    Premium-Plus Profile

    • $500 a month
    • About 200 to 500+ profile views each month
    • Typically results in up to 10 new patients per month

    Premium-Plus membership is a better option for dentists who want more patients from their Even28 profile without the headaches of setting up a custom ad campaign. Premium-Plus membership is also the recommended program for dentists practicing in competitive regions and saturated metropolitan cities. Unfortunately, $250 is not going to get you lots of clicks and views in an area like Los Angeles or New York. Contact us at admin@even28.com to learn more about our Premium and Premium-Plus membership programs and see which one is better for your practice.

    A MUST FOR ANY SERIOUS DENTAL PRACTITIONER

    Upgrade your Even28 Profile today!

    Creating an attractive Even28 profile is a must for any serious dental practitioner. Premium and Premium-Plus members have countless additional opportunities to attract new patients online using their Even28 profile. Contact us today at admin@even28.com to see if upgrading your profile is a good fit for your practice. If you'd like to learn more about how to create a custom ad campaign, click here to learn more about our Promoted Accounts. Those of you with a partnership setup, group practice setting, a practice chain (6 or more offices), and DSO owners, click here to learn more about opportunities to create multiple premium profiles for all of your dentists and practice locations. If you have any other questions, please email us at admin@even28.com and we will reach out to further assist you.