Premium & Premium-Plus
Even28 is the most powerful marketing tool for dentists. Our premium membership programs are perfect for those providers who want to generate more patients using their Even28 profile. Before you start thinking about going premium, you must create an attractive Basic Profile for your practice. Link your email address, add beautiful before & after treatment photos, earn your dentist badges, and list a couple of items for sale on your Even28 Online Store. Having an attractive Basic Profile draws plenty of new patients to your practice. However, if you really want to generate tons of new patients using your Even28 profile, you must upgrade to our premium membership programs. Premium and Premium-Plus are both month-to-month subscription services with countless benefits for one low monthly fee. To learn more, email us today at firstname.lastname@example.org and one of our representatives will reach out to help you get started. Already a premium member and want to learn more about to generate even more patients? Click here for useful tips on how to optimize your premium profile and maximize its performance.
BENEFITS OF PREMIUM/PREMIUM PLUS MEMBERSHIP
- More online visibilty
- Premium pages: Procedure-specific pages
- Hygienist Profiles
- Discount dental plans
- Commission-free Even28 Online Store
- List premium items
- No limits on your online store
- Remove ads & external links
- Reviews optimization
- Link to your appointment scheduling software
- Perks (dental deals)
- SMS reminders for new patient bookings
- Add stories to your photos
- Additional benefits for Premium/Premium Plus members
The #1 benefit of upgrading your profile is more online visibility. Premium and Premium-Plus members have their profiles viewed about 150 to 750 times a month. That's nearly 50 times as many views as a Basic Profile! Here are just a few ways we promote your profile once you go premium:
Creating additional profile pages
Premium profile members gain access to several additional pages, including:
- Discount dental plan page
- Hygienist page
- Invisalign page
- Dental implant pages
- Braces page
- Porcelain veneer page
- Teeth whitening page
- Inlays, onlays and crowns page
- Other procedure-specific pages
Adding more pages to your profile increases the likelihood that your profile will show up on Google's search result pages.
Linking your profile to Google Ads
We promote premium profiles by linking your Even28 profile to a Google Ads campaign. Linking your profile to Google Ads consistently gets your Even28 Profile in front of hundreds of potential new patients each and every month.
Our top-ten dentist lists
We promote your Even28 Profile on our "top 10 local dentist lists". For example, if you're a dentist working in Beverly Hills, your profile will show up organically, or as an ad, on our "top ten Beverly Hills dentists" list. Your profile may also occasionally show up as an ad on top-10 dentists lists in neighboring cities.
Top-ten procedure lists
Your profile may also show up as an ad on our "top 10 procedure lists". Say you place lots of porcelain veneers and create a beautiful porcelain veneer page. Your porcelain veneer page will now start to show up, either organically or as an ad, on our "top porcelain veneer dentist" list in your neighborhood.
Premium and Premium-Plus profiles are viewed by many active internet users each and every month. This translates into many more new patients for your practice. So, if you're liking how your Even28 Profile looks, and you want more patients to view your profile, then we highly recommend that you consider upgrading to Premium or Premium-Plus membership today!
Another huge benefit of upgrading to Premium or Premium-Plus membership is access to our premium pages, known as procedure-specific pages. Procedure-specific pages are powerful pages designed to help you sell more high-end treatments. Each premium page is designed to promote a single dental procedure. We create these pages to showcase your porcelain veneers, attract Invisalign® patients, highlight your teeth whitening treatments, etc. To help you better understand how procedure-specific pages work, here's an example of what a typical "Porcelain Veneer Page" would look like:
Before & after porcelain veneer photos
Showcase all of your before & after porcelain veneer treatment photos on one single page. All photos will be tagged with the word "porcelain veneers" as well as your first and last name (example:John-Smith-Porcelain-Veneer-before-1). Tagging your photos allows Google to identify your porcelain veneer page as a high-value page related to porcelain veneers. This increases your ranking on Google's search results and boosts your SEO (Search Engine Optimization) for keywords related to "porcelain veneers". Keep adding more and more quality photos and before you know it, Google starts to show your "Even28 Porcelain Veneer Page" at the top of its page-one search results without having to spend an extra dime!
Add stories to your photos
Premium and Premium-Plus members have the option of adding a description to go along with their photo series. Adding a story gives your photos a more personal touch and makes it that much more attractive. This enhances your profile's strength, improves your SEO, and ultimately, increases the chances of patients landing on your porcelain veneer page and choosing you for this treatment.
We post all of your relevant porcelain veneer and cosmetic dentistry patient reviews to this page. You can list an additional 35 reviews related to porcelain veneers here. Again, only 5-star reviews are displayed and negative reviews are left out.
Get more 5-star reviews
Once you go premium, we add a review form to your profile to help you gather more reviews related to porcelain veneers. Simply instruct your happy patients to visit your Even28 Profile and share their experience. As usual, only 5-star reviews will be posted to your profile.
Veneer consult form
There will be an appointment booking form to make it easier for your patients to request a consult. Create a stunning porcelain veneer page and watch those consults keep coming in.
Discuss your experience with porcelain veneers, training, background, passion for cosmetic dentistry, tell a story, etc. Share something personal and powerful to improve the chances of potential patients choosing you over neighboring dentists.
As a Premium or Premium-Plus member, you can create as many procedure-specific pages as you'd like. We can even customize these pages for you. For example, we can divide up your braces photos based on different malocclusions to showcase each type of malocclusion onto a separate page: Overbite Braces Page, Underbite Braces Page, Lingual Braces Page, etc. This is particularly helpful for specialists and practitioners who focus their practice on specific dental procedures. Your assigned Even28 representative will help you design procedure-specific pages based on your needs. Click here to view a sample procedure-specific page now.
Ever noticed how doctors get all the attention and their hygienists are left out? Nevertheless, a great hygienist can be the cornerstone of any successful dental practice. This is why we have decided to offer our Premium/Premium-Plus members the ability to showcase their hygienists by creating Hygienist Profile pages. Hygienist profiles are similar to dentist profiles, except they focus on your hygienists. You can showcase your hygienist's skills, services, treatment photos (photos of dental cleaning and periodontal treatment), as well as their top reviews. Here are some benefits of creating hygienist profiles:
- Give your hygienist(s) a name and face
- SEO boost on Google for hygiene-related search results
- Cater to high-value patients who demand a hygienist
- Justify premium pricing for your hygiene services
- Make your hygienists feel more like a team member and give them a place to post photos of their hygiene services
Another exclusive feature of our Premium/Premium-Plus membership is the ability to offer discount dental plans for sale online. Offering discount dental plans for sale online can truly change your practice. It reduces your reliance on insurance companies by offering competitive discount plans as an alternative to dental insurance. You get to set your own prices and keep all the proceeds to yourself. Create highly customizable discount dental plans and we'll sell them on your online store. You can create a single discount dental plan or multiple discount plans. Offer senior discount plans, premium plans (with higher discounts at a higher premium), couples plans, and family discount plans (option to add children). Discount dental plans are particularly appealing to cash patients who need extensive dental work. Click here to see a sample discount dental plan page now.
Worried about having to pay a commission on your online store sales? Upgrade to Premium or Premium-Plus membership and never worry about paying commissions again. Basic Profile members have a commission of 10 to 20% deducted from each sale, in addition to processing fees. In contrast, Premium and Premium-Plus members don't pay any commission and are only responsible for a negligible processing fee. Basically, once you upgrade to Premium or Premium-Plus membership, there's no difference between selling a dental service online or selling it in your actual dental practice! This makes it easier to list and sell your services online, which further helps grow your Even28 Online Store and online presence.
Certain online store items, known as premium items, are reserved for Premium and Premium-Plus members only. Premium items are treatments that include multiple different procedures, sort of like a combination. Examples of popular premium items include:
- Smile makeover: Sell a package that includes multiple porcelain veneers (6, 8 or 10 veneers)
- Invisalign® plus retainers: Sell an ortho package that includes retainers
- Root canal plus crown combo: Get tons of new patients by offering a package that includes a root canal as well as the crown
- Overdentures: Sell a package including dental implants plus a denture
- Cleaning plus whitening
- Porcelain veneer plus whitening
- Crown plus nightguard
As a Premium or Premium-Plus member, you can list any reasonable treatment combination on your Even28 Online Store. Ask your representative about li how to use combination items to make your online store stand out more.
We limit how many items Basic Profile members can list on their Even28 Online Store (current limit is 10 items). On the other hand, Premium and Premium-Plus members can list as many items as they want on their store. If your heart desires, list everything from a simple filling to a root canal to porcelain veneers and more! You name it and we will list it for you.
No one likes to see a bunch of distracting ads show up on their profile. The minute you upgrade to Premium or Premium-Plus membership, we remove all Google ads and other ads from your profile pages. Patients can now focus on you instead of becoming distracted by annoying advertisements. We also remove all external links from your profile. Basic Profiles are linked back to our Search Engine which means that patients can easily leave your profile to visit another dentist's profile. Premium and Premium-Plus members have these outbound links replaced with links to their other profile pages or practice website. This means patients are less likely to leave your profile and get to spend more time browsing through your profile pages.
Furthermore, Premium and Premium-Plus members can link their Even28 Profile to their dental practice website. Linking your Even28 Profile to your practice website allows patients to continue their research of you by easily navigating to your website with just a click of a button. This improves your chances of converting potential leads to actual patients. It also reduces the odds of patients landing on pages you don't want them to land on (like if you have a Yelp business page with bad reviews!) Ask your representative about linking your Even28 profile to your website. If you don't have a practice website, or not a very attractive one, then you can skip this step.
Both Basic and Premium profiles get to list up to 35 5-star reviews on their profile. These reviews are curated by our team from all over the internet using a list of approved websites. Premium profiles have their reviews further optimized to improve their chances of attracting new patients. Here's how we optimize your reviews:
- Our team goes over all of your reviews to make sure that we've selected the most attractive ones. They hand-select high-quality reviews, characterized by more in-depth content, reviews that mention your name, and ones that discuss specific treatments and topics.
- Next, we rearrange your reviews to place the highest-quality reviews on top. We have an organization formula that we use to optimize the positioning of your reviews to make them as attractive as possible on both mobile and desktop.
- Lastly, we proof-read all of your reviews to remove all spelling and grammatical errors. Most reviews pulled from the web are full of spelling errors and cleaning them up results in a smoother and more pleasant read for your viewers.
Optimizing your profile results in a more attractive profile, which is likely to draw more patients to your practice. This is yet another way we help our premium profile members enhance their chances of attracting new patients to their practice.
Dentists are known for giving away free toothbrushes, second opinions, and other little gifts to attract new patients. We now let you take these little gifts to the next level by offering them online. Perks, or dental deals, are little gifts that encourage new patients to book an appointment. Premium and Premium-Plus members can list up to 5 perks on their profile. Click here to learn more about how you can offer perks on your Even28 profile.
Patients can contact you by phone or by email. Phone calls are pretty straight forward, emails not so much. When patients contact you by e-mail, it's critical that you respond to them in a timely fashion. Best practice says that you should respond to new patient email inquiries in less than 15 minutes. We offer SMS reminders as a way to notify you when there's a new patient inquiry on your Even28 Profile. Premium and Premium-Plus members have the option of linking a cell phone number to receive text reminders as soon as new patients book an appointment through their Even28 profile. Let's be honest, we don't check our email every 15 minutes, but very few texts go unread for 15 minutes! Offering SMS text reminders is just another way we help our premium providers grow their dental practice.
Premium and Premium-Plus members have the option of adding a description to accompany their photo series. Share the story of how Johnny used to be depressed because of his crooked teeth and how you changed his life by straightening his smile. Or how Mrs. Jones wouldn't smile in public until you placed those beautiful porcelain veneers on her teeth and now she can't stop smiling. Create a strong emotional bond with potential patients by writing a story to go along with your before and after photos. Adding stories goes a long way in terms of connecting to patients and makes your profile that much more appealing. Adding a description is also an excellent way of significantly improving your profile's SEO (Search Engine Optimization) for more Google visibility. Google crawls your stories and starts to rank you higher and higher for related keywords.
Our goal at Even28 is to give every dentist a strong presence on our Search Engine. There are certain features that every dentist has equal access to, such as a Practice Profile Page, photo galleries, Even28 Online Store, online booking forms, etc. Then there are those features which are reserved for our premium members. These include procedure-specific pages, discount dental plans, waived commission on online sales, unlimited online store, hygienist profiles, etc. Finally, there are those features which are available to all dentists, however, having a Premium Profile gives you with a competitive edge. Here are a few examples of these scenarios:
Google organic ranking
Premium Profile members have a huge advantage when it comes to ranking on Google's Search Results. We have no control over how Google ranks your pages. This is something that Google does automatically once you've added enough relevant content to a single web-page. When you create procedure-specific pages, you get a huge ranking boost for keywords associated with these treatments. Google is very likely to pick up your procedure-specific pages and discount dental plan pages and rank them near the top of its Search Results.
Ranking on our top 10 lists
Premium Profile members have an edge when it comes to ranking on our popular top-ten lists. We might create a Top 10 Porcelain Veneer Provider List in Beverly Hills. This list ranks dentists in Beverly Hills with an attractive Even28 Profile that is filled with high-quality before & after porcelain veneer photos. If you're a premium member who has created a beautiful Porcelain Veneer Page, then you have a better chance of landing a spot on our top ten local list. Of course, upgrading is no guarantee that you will rank on any of these lists. It's up to you to provide sufficient content, mainly before & after treatment photos, to support your ranking on our top-ten lists.
HUNDREDS OF PROFILE VIEWS PER MONTH
Premium vs. Premium-Plus membership
Premium and Premium-Plus membership offer the same exact features across the board. The only difference between these two membership programs is your advertising budget and profile visibility:
- $250/ month
- About 15o to 250 profile views each month
- Typically results in 2 to 10 new patients per month
- About 300 to 750 profile views each month
- Typically results in 5 to 25 new patients per month
The cost for a Premium-Plus membership is twice that of a Premium Profile, however, it generates 3 to 4 times as many profile views and patients as compared to Premium Profile. Premium-Plus membership is a better option for dentists who want even more patients from their profile, but don't want to set up a custom ad campaign. It's also a better program for dentists practicing in uber-competitive regions and highly-saturated cities. Contact us at email@example.com to learn more about our Premium and Premium-Plus membership programs to see which one is best option for your practice.
A MUST FOR ANY SERIOUS DENTAL PRACTITIONER
Upgrade your Even28 Profile today!
Those of you who are interested in unlocking the full potential of your Even28 profile should consider upgrading their profile. Premium and Premium-Plus members have many new opportunities to attract new patients online using their Even28 profile. Our website is growing at an alarming rate. Having an Even28 Profile is a must for any serious dental practitioner. Contact us today at firstname.lastname@example.org to see if upgrading is a good fit for your practice.
Those of you with a partnership setup, group practice setting, practice chains, and DSO owners, click here to learn more about opportunities to create multiple premium profiles for all of your practice locations. If you'd like to learn more about creating a custom ad campaign, where you get to specify which pages and keywords to promote, click here to learn more about our Promoted Accounts. If you have any other questions, please email us at email@example.com and we will reach out to assist you shortly.