Even28 Basic Profile

Our Basic Profile is a free service available to all licensed dentists. Your basic profile contains all the information patients look for when choosing a new dentist. There are two pages that come as part of our basic profile package:

Practice Profile Page

Our team generates your practice profile page for you. Think of this as your homepage. This page contains all the tools you need to attract new patients online. This includes a list of your dental services, office hours, and of course, your top testimonials.  There's an option for patients to call your office. Alternatively, patients can book their appointment online by filling out a simple form. Once a patient books their online appointment, we forward this email to you. Want to make your profile stand out from the crowd? You can post before and after photos of your work to create a stunning photo gallery. All of these features are available to you as a complimentary service at no cost!

Even28 Online Store

Once you claim your profile, our team will help you set up your online store. Think of your Even28 online store as your e-commerce storefront. You can list whichever services you'd like here. Creating an online store helps break down the entry barrier that keeps so many patients from seeing a dentist. By showing patients the price of just a few of your dental services, you can encourage them to choose you over your competitors. List whichever treatments you choose. Anything from an exam & cleaning, all the way to nightguards, fillings, crowns, braces, dental implants, and more. It's free to set up your online store. You only pay a small commission on items sold through your online store (most patients don't actually purchase from your store, but rely on your prices to choose you as their dentist). Click here to learn more about how to create a successful Even28 online store.

Ready to get started? Email us at admin@even28.com to claim your basic profile today.




Your headshot sits on top of your Even28 profile. The modern patient wants to know who you are and what you look like. They don't want to see a random stock image or a photo of your waiting room! Our team chooses your best photo and posts it to your profile. If you'd like to update your headshot, email a high-quality photo of yourself to admin@even28.com. Be sure to include "headshot" in the subject line. Our team will crop your headshot and post it to your profile.

Basic bio


Your basic bio section includes your full name, practice name, and the location of your dental practice(s). There are a few additional features that help set your profile apart:

Review Counter

The review counter tracks how many reviews are posted to your Even28 profile. You can display a maximum of 35 reviews here. We did some research and it turns out that 35 reviews are the perfect number to convince patients that you're an awesome dentist without overwhelming them. Internet users get bored when faced with too many reviews. Furthermore, placing a maximum eliminates the constant pressure of having to acquire more reviews. Once you've accumulated 35 five-star reviews, you're done with the review section. This allows you to start focusing on strengthening the rest of your profile.

Photo Counter

The photo counter tracks how many before & after photos are posted to your Even28 profile. You can work with our team to post photos and create a photo gallery. It's free to post photos to your profile. Plus, there are no limits as to how many photos you can post here. Keep sending us more photos and watch your photo counter go up, and up and up!


Badges help patients identify your strengths at a quick glance. You can earn badges for cosmetics, orthodontics, dental implants, etc. Other badges help patients learn more about your education, fees, insurance participation, or how long you've been serving their community. Click here to learn more about how badges work. Email us at admin@even28.com to claim your profile and start earning your badges!

Online booking form


All Even28 profiles come with a complimentary online booking form. After all, what good is a profile without the option to book an appointment? Prior to claiming your profile, all appointment requests are sent to our administrative department. We do our best to contact you as soon as you've received your first online booking. Once you claim your profile, appointment emails will ve sent directly, in real-time, to your email address. Contact us at admin@even28.com today to claim your profile and link it to your email address.

Zocdoc integration


Even28 is a Zocdoc partner website. For those of you who are not familiar with them, Zocdoc is a powerful online booking tool that allows patients to book their appointments using exact days and hours. Dentists with an active Zocdoc profile, which requires a separate monthly membership fee, have their Even28 profile integrated with their Zocdoc account. Your Zocdoc online booking widget will automatically show up on your Even28 profile. Zocdoc integration significantly improves your chances of acquiring online appointments. To learn more about Zocdoc, check out their website at Zocdoc.com. To learn more about how to integrate your Even28 profile with your Zocdoc widget, click here.

Phone call button


Despite the popularity of online booking, it isn't ideal for everyone. Many patients still prefer to speak to your office prior to booking their initial visit. This is why we've also included a phone call button near the top of your Even28 profile. If this is your first time visiting your Even28 profile, be sure to test out the phone call button to make sure that it dials the correct phone number. If the number is incorrect, contact us at admin@even28.com and we'll fix it right away. Note that you can only list one phone number per practice location, so choose the number that's most relevant to new patients.

List of dental services


Did you know that most patients who visit your dental practice website are confused about which dental services you actually offer? Traditional practice websites have so many different pages that it makes it difficult to figure out exactly which services you offer. Even28 has simplified things. We list all of your major dental services near the top of your practice profile page. Once patients scroll through your profile, they know exactly which dental services you offer (and which ones you don't). To add or remove services to your profile, email us at admin@even28.com and we'll update your list of services. Note that we reserve the right to modify your list of services at our sole discretion.

Clear aligner services


It used to be that dentists had to compete with one another for clear aligner patients. As you know, that is no longer the case. Nowadays, you also have to compete with online clear aligner programs, the likes of Smile Direct Club and Candid Co™. This is why we've decided to assign a "clear aligner services" section to every Even28 profile. By default, all providers have Invisalign® listed as one of their services. Most of you are already an Invisalign® provider and what better place to share this information with prospective patients than on your Even28 profile? Email us at admin@even28.com to update your clear aligner services. Click here to learn more about Even28 clear aligner programs to see if they're the right fit for your practice.

Office hours


We list your office hours so that patients know when you're available to see them. Use "by appointment only" if you don't work consistently on a particular day. For example, if you work one or two Saturdays a month, then list your Saturday hours by appointment only. This way, patients won't show up to find that your doors are locked! Feel free to list your lunch hours as well. Note that we don't update holiday hours or vacation days. The only time you need to update your office hours is when you permanently change your days or hours of operation. Email us at admin@even28.com with the subject line "office hours" to update your office hours.

Photo gallery


The saying a picture speaks louder than a thousand words is especially true when it comes to dentistry. Patients looking for cosmetic dentistry, dental implants, orthodontics, etc. love looking through before & after photos of your treatment. Don't let another patient leave your practice without taking photos of their smile and posting it to your profile! To get started, email your treatment photos to admin@even28.com. Alternatively, you can instruct our team to pull your photos directly from your social media sites (Instagram, Facebook, Yelp, etc.) and post them to your Even28 profile.

If you are serious about strengthening your Even28 profile, you must add treatment photos to your profile. Profiles with an attractive photo gallery generate 3 times as many appointments. Adding photos to your Even28 profile also significantly improves your profile's ranking on Google. Google loves showing profiles that contain photos. The more photos you add to your profile, the higher it will show up on Google's search results.

Submit your photos to us and our team will take care of the rest for you. We automatically resize and watermark all of your photos to keep them safe and secure. We tag all your photos with your name and procedure. This gives you full SEO credit for your work. Plus, there are no limits as to how many photos you can post to your profile. Keep sending us more photos and we'll keep adding them to your photo gallery. Click here to visit our community guideline page to learn more about instructions on how to post photos to your Even28 profile. Click here to download a sample consent to photography form.

Compilation of your 5-star reviews


It's important to have a fair number of high-quality reviews on your profile. You can display up to 35 reviews to your Even28 profile. Of course, there are many other websites where patients can find your reviews. These include sites such as Yelp, Healthgrades, Vitals, WebMD, Facebook, and Zocdoc, to name a few. However, most dentists are not happy with how most of these websites handle their reviews. There are several major concerns with existing review sites, and Even28 has addressed all of them. Here's how:

Your best reviews compiled in one convenient location

Patients don't have the time to go through a dozen different websites to read up on your reviews. This is why we gather all of your top reviews from across the web and display them on your Even28 profile. These are your reviews and they belong on your profile. A simple scroll through your Even28 profile is all it takes for patients to learn what an awesome dentist you are.

Only 5-star reviews welcome

We all know how unfair negative reviews are. You have 1,000 happy patients and you're lucky to get one or two organic 5-star reviews. Then, just one upset patient, and you're guaranteed to receive a bad review. This is not fair! A few bad reviews shouldn't define the dentist that you are. This explains why we never post negative reviews to your Even28 profile. Only 5-star reviews are welcome here. So what happens to your negative reviews? Well, they can just stay right where they are, as they are not welcome to your Even28 Profile!

Keep your reviews indefinitely

What do you think happens to your reviews once you switch jobs, relocate, or open a new practice? Sadly, you lose all of your reviews. Websites like Google, Yelp, and Facebook associate reviews with your dental practice, not with you, the actual dentist. Obviously, it's not the dental practice that earns these awesome reviews, it's you, the dentist. Even28 creates profiles for dentists, not for dental practices (remember, we are a "dentist" Search Engine). This means that once a review is approved and posted to your Even28 profile, it stays there indefinitely. Whether you change jobs, relocate, or buy a new practice, your positive reviews follow you throughout the course of your entire career.

No pressure to constantly add more reviews

Is the dentist with 200 reviews ten times better than the dentist with 20 reviews? While the concept sounds silly and juvenile, that is exactly how many patients are judging their dentists nowadays on review sites such as Yelp. Well, we decided that this needs to change. With Even28, you can display a maximum of 35 reviews in your profile. Focus on the quality of your reviews, because you can't have more than 35 reviews. Furthermore, our reviews are not dated, which means that your reviews never become stale over time.

Acceptable review sources:

We only accept 5-star reviews from reliable websites. Currently, we're accepting reviews from the following approved websites:

  • Google
  • Facebook
  • Yelp (both recommended AND non-recommended reviews are accepted)
  • Zocdoc
  • Healthgrades
  • Groupon

Once you reach the 35-reviews maximum, you can't add any more reviews to your profile. However, you can replace an existing review with a new one if you choose to do so. Click here to get redirected to our "Join" page to submit a new review to your Even28 profile. Click here to visit our community guideline page to learn more about posting reviews to your Even28 profile.

Your parting message


Mommy thought you that it's not polite to leave without saying goodbye! This is why we've included a section for your parting words at the end of your profile. Think of this as your last chance to attract patients before they leave your profile. Use this opportunity to share your practice philosophy, educational background, what motivates you as a dentist, etc. Send your final thoughts to admin@even28.com with "Final thoughts" in the headline and we'll update this section for you. All final thoughts are subject to approval from our editing department according to our community guidelines.

Setting up your Even28 Online Store

Creating an attractive Even28 Online Store helps you get in front of patients who are shopping for dental services online. Patients who haven't been to the dentist in a while constantly find themselves going online to shop for dental services. Additionally, patients who are unhappy with their current dentist go online to search for a new dentist. Many of these searches start off by researching the cost of various treatments. Setting up an online store is the single best way to get in front of these patients and attract them to your practice. Contact us at admin@even28.com and one of our representatives will help you set up your online store. Click here to learn more about the different ways you can design your Even28 Online Store.

Why should you create an online store?


Price is the major barrier to receiving quality dental care. Naturally, patients are always researching how much their dental work is going to cost them before choosing a dentist. By listing just a few of your dental services for sale online, you can help break down this barrier and attract more patients to your practice. You can sell whatever you want, at prices that work for you and for your patients. Consider listing the following items if you're just getting started:

New patient package: Exam, X-rays & regular dental cleaning

Listing a new patient package is a must if you're looking to attract more new patients to your practice. If you're going to list just one item on your online store, this has to be it! Note that you have the option of listing a promotional price for new patients only. This way, you won't be forced to charge your existing patients a low discounted price.

Teeth whitening

Selling teeth whitening online is an excellent way of attracting patients who are looking for a cosmetic dentist. Consider selling an in-office teeth whitening treatment or take-home whitening trays. You can even offer bleaching gel refills, whitening mouthwashes, or other whitening products on your online store. Consider creating a before & after photo gallery of your teeth whitening cases to attract even more patients to your practice.

Custom dental devices

Listing custom dental devices at competitive prices is another great way of attracting new patients to your practice. Patients who are searching for these dental devices online are usually looking for a new dentist. Many of them haven't been to a dentist in a long time. These patients aren't necessarily bargain-hunters. In fact, many of them may have great dental insurance and require extensive dental work. Consider adding items such as a custom nightguard, athletic mouthguard, retainer, or a flipper denture to your Even28 Online Store.

Discount dental plans (premium profiles only)

Offering an array of discount dental plans on your online store is an incredible way of attracting new patients. Patients who don't have dental insurance are always looking for ways to save on their treatment. Customize your discount dental plans to make them suit the needs of your patients. You can create different plans, such as a basic, premium, senior, or family discount dental plan. We even automatically reach out to patients to get them to renew their discount dental plan each year. Note that discount dental plans are only available to premium profile members. Email us at admin@even28.com to learn more about creating discount dental plans for your practice.

Dental consults

Not comfortable selling actual dental services on your online store? Then consider selling consults instead. Selling consults for treatments such as braces, Invsialign®, porcelain veneers, dental implants, etc. is a great way of attracting patients without having to disclose your actual prices. List attractive consult packages and create beautiful photo galleries to attract more patients for these high-value treatments.


Want to compete with Smile Direct Club™? Consider adding Invisalign® or Invisalign® consult to your online store. Email us at admin@even28.com to learn more about how you can offer clear aligner services for sale online.

Various dental services

If you have competitive prices, then you should consider listing them directly on your online store. You can sell fillings, crowns, dentures, braces, dental implants, or anything else you choose. We will help you decide which items you should list on your online store and help you optimize your store.

Groupon integration


Even28 is a Groupon partner site. This means that you can seamlessly integrate your Groupon deals with your Even28 Online Store. Adding a few Groupon deals to your Even28 Online Store will greatly increase your conversion rates. Leverage the incredible power of Groupon to sell discounted treatments to attract new patients. Then, use your Even28 Online Store to promote more costly treatments, without having to worry about paying hefty Groupon commissions. Email us at admin@even28.com and we will help you figure it all out. We'll be happy to provide you guidance on how to get started, recommend a few deals for your Groupon campaign, and help you utilize Groupon and Even28 together to maximize your online presence.

If you're currently not on Groupon, this is a good time to consider setting up a few Groupon deals. We recommend that you offer one or two basic deals on Groupon, such as an exam & cleaning or teeth whitening package. Next, contact our team to set up your Even28 Online Store. You can now use Groupon's incredible selling power to bring patients to your profile and convert them into full-fledged quality patients using your Even28 Online Store. To learn more about how to become a Groupon merchant, visit Groupon.com/merchant.

More items on your online store = More opportunities for success!

Patients typically prefer dentists who list their prices online to those who are secretive about their fees. Thus, the more deals you list on your online store, the more opportunities you create to attract new patients to your dental practice. One patient may come to you for a cleaning and exam deal, and they end up getting several fillings and crowns. Another patient might choose you because he or she likes the price of your teeth whitening services. Next thing you know, you've sold them porcelain veneers or full mouth rehabilitation. Another patient may come to inquire about your retainer deal, and after a brief consultation, they end up starting their Invisalign® treatment with you. Contact us today at admin@even28.com to set up your online store today. Click here to learn more about the different ways you should consider setting up your Even28 Online Stores. Click here to view what an actual Even28 Online Store looks like.


Claim or create your Even28 basic profile today

Our goal at Even28 is to make it easier for patients and dentists to connect to one another online. If you're a dentist looking for more new patients, we encourage you to claim your basic profile as soon as possible. Create an attractive profile and it will follow you throughout the course of your entire career. Don't waste another minute thinking about what your Even28 Profile will look like! Email us today at admin@even28.com and start working on creating an incredible profile today. We look forward to helping you grow your dental practice in ways you never imagined possible.