Even28 Basic Profile

Creating a powerful Even28 Profile essentially doubles your online presence. There's no question that creating a stunning Even28 profile combined with an attractive Even28 Online Store can attract many more patients to your practice. Our Basic Profile is a free service for all dentists, similar to Facebook or Yelp, which comes with two very powerful and useful pages:

Practice Profile Page

Think of your Practice Profile Page as your homepage. This page contains all the tools you need to attract new patients online. From getting to know you better to which services you offer, your office hours, testimonials, and much more. There's also an option for patients to call your office or book their appointment conveniently online. You can also use your practice profile page to create stunning photo galleries and showcase your artistic talents. All of these features are available to all dentists as a complimentary service at no cost to them.

Even28 Online Store

Think of your Even28 Online Store as your practice e-commerce storefront. Creating an online store helps breakdown the entry barrier that prevents so many patients from going to the dentist: fear of prices. You can list whatever you want on your Even28 Online Store, from an exam & cleaning all the way to nightguards, fillings, crowns, braces, dental implants, and more. It's free to set up your online store and you only pay a small sales commission (10 to 20%) on items sold on your store. Click here for more tips on how to create a successful Even28 Online Store.




The very first thing that patients see when they land on your Even28 Profile is your headshot. The modern patient wants to know who you are and what you look like. They don't want to see a random stock image or photo of your sterilization room! To update your headshot, email us at admin@even28.com. Be sure to include "headshot" in the subject line. Send a high-resolution photo of yourself and our team will take care of cropping and posting it for you.

Basic bio


Your basic bio section includes your name, practice name, and location of your dental practice(s) if you currently have one. Basic bio has three other key features that help set your profile apart, which are:


Your review-counter keeps track of how many reviews are posted to your Even28 profile. You can post a maximum of thirty-five reviews to your profile. Why 35? The average internet-user gets bored when faced with too many reviews. We did some research and it turns out that 35 reviews is the perfect number to convince patients that you're an awesome dentist without overwhelming them. Furthermore, setting a maximum on reviews creates an even playing field and eliminates the constant pressure of having to acquire more and more reviews.


Your photo-counter keeps track of how many before & after photos you've posted to your Even28 profile. There are no limits as to how many photos you can post to your profile. Keep sending us more and more photos and watch your photo-counter go up and up and up!


Badges help patients identify your skills and strengths at a quick glance. Some badges are assigned based on your skillset. For instance, you can earn badges for cosmetics, orthodontics, dental implants, etc. Other badges help patients learn more about your training, prices, insurance participation, or how long you've been serving their community. Click here to learn more about how badges work or to submit your online application and start earning badges for your profile today!

Online booking form


Even28 profiles come with a free online booking form. After all, what good is an online profile without the option to book an appointment online? Note that we never charge you or your patient for booking an online appointment. Prior to claiming your Even28 profile, all appointment requests will be sent to our administrative department where we do our best to contact you as soon as you receive your first online booking. Once you've claimed your profile, all emails will be sent directly to you as soon as a patient books his or her appointment from your profile.

Zocdoc integration


Even28 is a Zocdoc partner. What is Zocdoc? Zocdoc is a powerful online booking tool that allows patients to book their appointment on specific days and hours. Dentists with an active Zocdoc account, which requires a separate monthly membership fee, will have their Even28 profile integrated directly with their Zocdoc account. Your Zocdoc online booking widget will now replace the standard online booking form found on your Even28 profile. Zocdoc integration significantly improves your chances of acquiring online appointments from your Even28 profile. To learn more about Zocdoc, check out their website at Zocdoc.com. To learn more about how to integrate your Even28 profile with your Zocdoc widget, click here.

Note: Should you cancel your Zocdoc membership, we will replace your Zocdoc widget with the standard Even28 online booking form. You will now lose the ability to schedule patients for specific hours and actual days in real-time using Zocdoc.

Phone call button


Online booking isn't for everyone and many patients still prefer speaking to your office before booking their appointment. This is why we've also included a phone call button near the top of your Even28 profile. Again, phone calls are always free and we never charge you or your patient for these basic features. If this is your first time visiting your Even28 profile, be sure to test out the phone call button on your profile to make sure that it dials the right number. If the number is incorrect, contact us immediately at admin@even28.com and we'll fix it right away. You can only list one phone number per practice location, so choose the number that's most relevant to new patients.

List of dental services


It's not unusual for patients to leave your practice website confused about which dental services you actually offer. Practice websites have so many different pages that it makes it difficult to figure out your exact list of services. Even28 has simplified things by listing all of your major dental services in one place. Once patients scroll through your Practice Profile Page, they automatically know which dental services you offer and which ones you don't. To add or remove a service, email us at admin@even28.com and we'll update your list of services.

Note: It's important that you are honest about which services you offer. For instance, you don't want to confuse patients by saying that you offer braces when you actually don't do braces. If you have an in-house orthodontist, then you're allowed to list braces as a service that you offer. If you refer out braces, then don't list braces as one of your services. We reserve the right to modify your list of services at our sole discretion.

Clear aligner services


The clear aligner industry has become very competitive in recent years. Dentists are no longer just competing with one another, but they're also competing with online clear aligner programs like Smile Direct Club and Candid Co™. This is why we've decided to assign a "clear aligner services" category to help dentists compete with these large corporations. Our goal is to help dentists regain control of the clear aligner industry and stop patients from relying on online programs for their orthodontic treatment. 

All of your clear aligner services are listed in the clear aligner section. By default, all providers have Invisalign® listed as one of their services. Most of you are already an Invisalign® provider and what better place to share this information than on your Even28 Profile. We've also listed Even28 at-home™ and Even28 at dentist™  clear aligner services with the default set to none provider. Click here to learn more about Even28 Clear Aligner programs to see if they're the right fit for your practice. You can also add any other clear aligner system that you use in this section by sending us an email.

Office hours


List your office hours so patients know when you're available to see them. Use "by appointment only" if you don't work consistently on a particular day. For example, if you work one or two Saturdays a month, then list your Saturday hours by appointment only. This way, your patients won't show up to find that your doors are locked! If you close for lunch, you're more than welcome to list your lunch hours here as well. We don't update holiday hours or vacation days. The only time you need to update your office hours is when you permanently change your days or hours of operation. Email us at admin@even28.com with the subject line "office hours" to update your office hours.

Photo gallery


Creating a beautiful photo gallery is the highlight of your Even28 Profile. Even28 profiles with a photo gallery generate up to three times as many phone calls and online bookings as compared to profiles without one. The saying a picture speaks louder than a thousand words is especially true in dentistry. Patients looking for cosmetic dentistry,  implants, orthodontics, etc. love looking at before & after photos of your treatment. Showcase your artistic skills by posting photos of your work to your Even28 Profile. Don't let another patient leave your practice without taking photos and sending them to us.

Even28 is the only place you should post your before and after treatment photos. To get started, email your before and after treatment photos to admin@even28.com. Alternatively, you can instruct our team to pull your photos from your social media sites (Instagram, Facebook, Yelp, etc.) and post them to your Even28 profile. Adding photos to your Even28 profile significantly improves your profile's ranking on Google's search engine. Google loves showing profiles with photos and the more photos you add to your profile, the more likely your profile will show up on Google's page one search results. You never have to worry about copyright infringement when posting photos to your Even28 profile. We automatically resize and watermark all photos to keep them safe and secure. We tag all photos with your name and procedure name to give you full SEO credit for them. There are no limits as to how many photos you can post to your profile. Keep sending us more photos and we'll keep adding them to your photo galleries. Click here to download a sample consent to photography form if you require one. Click here to visit our community guideline page to learn more about instructions on how to post photos to your Even28 profile.

Compilation of your 5-star reviews


You can post up to 35 five-star reviews to your Even28 profile. There are plenty of places where patients can review their doctors, such as Yelp, Healthgrades, Vitals, WebMD, Facebook, and Zocdoc to name a few. However, most dentists are not happy with how these existing sites handle their reviews. There are several major concerns with existing review sites, and Even28 has solved all of them for you:

Your best reviews in one convenient location

Patients don't have the time to go through a dozen different websites to read up on your reviews. This is why we gather all of your top reviews from across the web and display them on your Even28 profile. After all, these are your reviews and they belong on your profile! Now, a simple scroll through your Even28 profile is all it takes for patients to learn what an awesome dentist you are.

Only 5-star reviews are posted to your Even28 profile

We all know how unfair negative reviews can be. You have a thousand happy patients and you're lucky to get one organic 5-star review. Then, just one upset patient, and you're guaranteed to receive a bad review. This is not fair! A handful of bad reviews shouldn't define the dentist that you are, which is why we never post negative reviews to your Even28 profile. Only 5-star reviews are welcome here. So what happens to your negative reviews? Well, they can just stay right where they are, as they are not welcome to your Even28 Profile!

Keep your reviews indefinitely

What do you think happens to your reviews when you switch jobs, relocate, or open a new practice? Sadly, you lose all of your old reviews. Websites like Google, Yelp, and Facebook associate reviews with your dental practice, not with you, the actual dentist. Obviously, it's not the dental practice that earns these awesome reviews, it's you, the dentist. Even28 creates profiles for dentists, not for dental practices (remember, we are a "dentist" Search Engine). This means that once a review is approved and posted to your Even28 profile, it stays there indefinitely. Whether you change jobs, relocate, or buy a new practice, your positive reviews follow you throughout the course of your entire career.

No pressure to constantly add more reviews

Is the dentist with 200 5-star reviews ten times better than the dentist with 20 5-star reviews? While the concept sounds silly and juvenile, that is exactly how many patients are judging their dentists nowadays on review sites like Yelp. We decided this needs to change. With Even28, once you've reached the 35-review maximum, you're pretty much done with reviews. First off, no patient actually sits there and reads more than 10 to 15 reviews anyway. 35 reviews is more than enough to demonstrate the type of dentist that you are. Focus on the quality of your reviews, because you can't have more than 35 reviews. Furthermore, our reviews are not dated, which means that your reviews never look old or stale over time.

Acceptable review sources:

We accept 5-star reviews from reliable third-party websites. Currently, we accept reviews from the following approved websites:

  • Google reviews
  • Facebook
  • Yelp (both recommended AND non-recommended reviews are acceptable)
  • Zocdoc
  • Healthgrades
  • Groupon

Once you've reached the 35-reviews maximum, you can't add any more reviews to your Practice Profile Page. Note that premium members are allowed to post an additional 35 reviews to each one of their procedure-specific pages. For example, if you create a "porcelain veneer page", you are allowed to post an additional 35 reviews to this page. Email us at admin@even28.com if you have any questions or want to learn more about the benefits of premium membership. Click here to get redirected to our "Join" page to submit a new review to your Even28 profile. Click here to visit our community guideline page to learn more about posting reviews to your Even28 profile.

Your parting message


It's never polite to leave without saying goodbye! This is why we've included a section for your parting words at the end of your profile. Think of this as your last chance to attract patients before they leave your Even28 Profile. Use this opportunity to share your practice philosophy, passion for dentistry, what motivates you as a dentist. Our team oftentimes pulls your final thoughts from your website and/or social media sites. Send your final thoughts to admin@even28.com with "Final thoughts" in the headline and we will update this section for you. Please note that you can not use this space as a sales pitch or to run a promotion. All final thoughts are subject to approval from our editing department and will be posted according to our guidelines.

Setting up your Even28 Online Store

Consumers are increasingly turning to the internet to purchase what they need. Dentistry is no exception to this online revolution. Many patients find themselves shopping for dental services when they haven't been to the dentist in a while. Patients also go online when they're unhappy with their current dentist and are searching for a new one. Don't miss your opportunity to attract these patients by setting up your Even28 Online Store. Patients who make a purchase from your online store have an incredibly high 75% show-rate. Compare this to the 1 to 2% return on your other forms of advertisement, and you'll see why creating an online store is such an effective way of drawing new patients to your practice. To set up your Even28 Online Store, contact us at admin@even28.com and one of our representatives will help you get started. Click here to learn more about the different types of Even28 Online Stores.

Which items should you list on your Even28 Online Store?


Think of your Even28 Online Store as your online storefront or e-commerce store. Listing your prices online is the best way to attract the modern patient to your practice. Price is the major barrier to receiving quality dental care. Naturally, patients are always looking to see how much their dental work is going to cost before choosing a dentist. Listing a few of your services for sale online can help break down this barrier to attract more patients to your practice than you ever imagined possible! You can sell whatever you want here, at prices that work for you and your patients. Consider listing the following items if you're just getting started:

New patient package

This is the single most important item which is a must have if you're looking to attract more new patients. You have the option of listing your promotional price for new patients only. This way, you won't have to charge your existing patients the same discounted price.

Teeth whitening services

Selling teeth whitening services online is an excellent way of attracting patients looking for cosmetic dentistry services. Consider selling in-office teeth whitening treatment or take-home whitening trays. You can even offer bleaching gel refills, whitening mouthwashes, or other whitening products. Be sure to buildup your photo gallery by adding before & after photos of your teeth whitening cases to attract even more patients.

Custom dental devices

Listing custom dental devices at competitive prices is another way of attracting new patients to your practice. Consider adding items like a custom nightguard, athletic mouthguard, retainers, or a flipper denture to your Even28 Online Store. Patients who are searching for these dental devices online are usually looking for a new dentist. Many of them haven't been to one in a long time either. These patients aren't necessarily bargain-hunters either, in fact, many of them may have great dental insurance and require extensive dental work.

Discount dental plans

Offering discount dental plans on your online store is an incredible way of attracting new patients to your practice. Patients without insurance are always looking for ways to save on their dental treatment. You can customize your discount dental plans to create basic, premium, senior, and family discount dental plans. Plus, we automatically reach out to patients to get them to renew their discount dental plan each year. Note that discount dental plans are only available to premium profile members (Premium, Premium-Plus, and Promoted Accounts).

Dental consults

If you're not comfortable selling actual dental services on your online store yet then consider selling dental consults instead. Selling consults for treatments like braces, Invsialign®, porcelain veneers, dental implants, etc. is a great way of attracting patients without having to disclose your actual prices. List attractive consult packages and create beautiful photo galleries to attract more patients for high-value treatments.

Invisalign® and Even28 clear aligners

Yes, you can even offer Invisalign® or Invisalign® consult on your Even28 Online Store. If you want to be more competitive, add a Clear Aligner Assessment Kit or Even28 at-home to your online store. Click here to learn more about how to become an Even28 clear aligner provider and stop losing patients to Smile Direct Club!

Actual dental services

You can sell all sorts of dental services on your Even28 Online Store. This includes fillings, crowns, dentures, braces, dental implants, or anything else you choose to offer on your online store. Your representative will help you optimize your online store to make it work better for you and your patients.

Groupon integration


Even28 is a Groupon partner which means that you can seamlessly integrate your Groupon deals with your Even28 Online Store. There are many benefits to displaying your Groupon deals on your Even28 Online Store, for example:

  • Use Groupon to draw attention to your Even28 Online Store and vice versa
  • Leverage the incredible power of Groupon to sell low-cost treatments
  • Use your Even28 Online Store to promote your more costly treatments without having to worry about paying hefty commissions

    If you’re currently running a Groupon promotion, your deals should automatically show up on your Even28 Online Store. Email us at admin@even28.com if your Groupon deals are not showing up on your Even28 Online Store and we will add them promptly. Adding a few Groupon deals to your Even28 Online Store will greatly increase your conversion rates. Use Groupon to bring patients to your Even28 Online Store without having to worry about paying Groupon's hefty commissions on items sold through your Even28 Online Store (excluding the actual Groupon deals).

    If you're currently not on Groupon, this is a good time to consider setting up a deal. We recommend that you offer one or two basic deals on Groupon, such as an exam & cleaning or teeth whitening services. Next, set up your Even28 Online Store to include any other service which you’d like to highlight. Use Groupon's incredible selling power to bring patients to your Even28 Online Store, then convert them into full-fledged quality patients using your Even28 Online Store. To learn more about becoming a Groupon merchant, check out their website at Groupon.com/merchant. If you have any additional questions regarding setting up a Groupon deal feel free to contact us at admin@even28.com. We'll be happy to provide you guidance on how to get started, recommend a few deals for your Groupon campaign, and help you utilize Groupon and Even28 together to maximize your online presence.

    More items on your online store = More opportunities for success!

    You never know what type of patients come to you from your Even28 Online Store. The more deals you list on your online store, the more opportunities you create to attract patients to your dental practice. A new patient may come to you for a cleaning and exam and they end up getting fillings and crowns. One patient might choose you because he or she likes the price of your teeth whitening services. Next thing you know, you've sold them porcelain veneers or full mouth rehabilitation. Another patient may come to inquire about your retainer deal and after a brief consultation, they end up starting their Invisalign® treatment with you. At the end of the day, most patients prefer dentists who list their prices online to those who are secretive about their fees. Contact us today at admin@even28.com to set up your Even28 Online Store today. Click here to learn more about the different types of Even28 Online Stores. Click here to view a sample Even28 Online Store.


    Claim or create your Even28 Basic Profile today!

    Our goal at Even28 is to make it easier for patients and dentists to connect to one another online. An attractive Even28 profile is the most effective way to reach the modern patient in this digital universe. If you're a dentist looking for more new patients, we encourage you to create your complimentary Basic Profile today. Your Practice Profile Page is a great supplement, even a substitute, to your actual practice website. Add an Even28 Online Store and you're all set to attract new patients online. Even dental students and retired dentists are welcome to create their own Even28 profiles. When you open up your practice or find a new associate position, your profile will be ready to go. Create an attractive profile and it will follow you throughout the course of your entire career. Don't waste another minute thinking what your Even28 Profile would look like! Email us today at admin@even28.com and start working on your profile today. We look forward to helping you grow your dental practice in ways you never imagined possible.