Even28 Basic Profile

Even28 is "the" dentist search engine. As a dentist, you are entitled to your own Even28 profile. Our Basic Profile is a free service, similar to a Facebook or Yelp page. Creating a stunning Even28 profile, especially when combined with an attractive online store and photo gallery, helps attract more patients to your practice. Here's a bit more information about some useful features of our Basic Profile:

Practice Profile Page

Think of this as your homepage. This page contains all the tools you need to attract new patients online. This includes a list of dental services you offer, your office hours, and top testimonials.  There's an option for patients to call your office. Alternatively, patients can book their appointment directly online by filling out a simple form. You can also post before and after photos of your work to create stunning photo galleries. All of these features are available to dentists as a complimentary service at no cost.

Even28 Online Store

Think of this as your e-commerce storefront and list whichever services you'd like on your online store. Creating an online store helps break down the entry barrier that keeps so many patients from seeing a dentist: fear of costs. By showing patients the price of just a few of your dental services, you can help encourage them to choose you over your competitors. List whichever treatments you choose. Anything from an exam & cleaning, all the way to nightguards, fillings, crowns, braces, dental implants, and more.  It's free to set up your Even28 Online Store and you only pay a small sales commission (10 to 20%) on items sold through your online store. Click here for more tips on how to create a successful Even28 Online Store.




The very first thing that patients see when they land on your Even28 Profile is your headshot. The modern patient wants to know who you are and what you look like. They don't want to see a random stock image or a photo of your sterilization room! To update your headshot, email a photo of yourself to admin@even28.com. Be sure to include "headshot" in the subject line. Send a high-resolution photo. Our team will take care of cropping your face and posting it to your profile.

Basic bio


Your basic bio section includes your name, practice name, and the location of your dental practice(s). There are a few key features here that help set your profile apart from others:


This tracks how many reviews are posted to your Even28 profile. You can post a maximum of 35 reviews to your profile. You may ask "why this number?" We did some research. It turns out that 35 reviews are the perfect number of reviews to convince patients that you are an awesome dentist without overwhelming them. The average internet-user gets bored when faced with too many reviews.  Furthermore, this eliminates the constant pressure of having to acquire more and more reviews. Once you've accumulated 35 reviews, you're done with the reviews section and can start focusing on other aspects of your profile.


This tracks how many before & after photos are posted to your Even28 profile. There are no limits as to how many photos you can post. Keep sending us more photos and watch your photo-counter go up, and up and up!


Badges help patients identify your skills and strengths at a quick glance. Some badges are assigned based on your skillset. For instance, you can earn badges for cosmetics, orthodontics, dental implants, etc. Other badges help patients learn more about your training, prices, insurance participation, or how long you've been serving their community. Click here to learn more about how badges work and start earning badges for your profile today.

Online booking form


What good is a profile without the option to book an appointment? You'll be glad to know that all Even28 profiles come with a free online booking form. We never charge you or your patient for booking online appointments. Once you claim your profile, appointment emails are sent directly, in real-time, to your email address as soon as a patient books their appointment. Prior to claiming your profile, all appointment requests are sent to our administrative department. We will do our best to contact you as soon as you've received your first online booking.

Zocdoc integration


Even28 is a Zocdoc partner website. For those of you who are unfamiliar, Zocdoc is a powerful online booking tool that allows patients to book their appointments using specific days and hours. Dentists with an active Zocdoc account, which requires a separate monthly membership fee, have their Even28 profile integrated with their Zocdoc account. Your Zocdoc online booking widget will now show up on your Even28 profile. Zocdoc integration significantly improves your chances of acquiring online appointments through your Even28 profile. To learn more about Zocdoc, check out their website at Zocdoc.com. To learn more about how to integrate your Even28 profile with your Zocdoc widget, click here.

Phone call button


Despite the popularity of online booking, it isn't for everyone. Many patients still prefer to speak to your office prior to booking their first appointment. This is why we've also included a phone call button near the top of your Even28 profile. Phone calls are another free feature, and we never charge you or your patient for these basic features. If this is your first time visiting your Even28 profile, be sure to test out the phone call button to make sure that it dials the correct phone number. If the number is incorrect, contact us at admin@even28.com and we'll fix it right away. Note that you can only list one phone number per practice location, so choose the number that's most relevant to new patients.

List of dental services


It's not uncommon for potential patients to leave your practice website confused about which dental services you actually offer. Standard practice websites have so many different pages that it makes it difficult to figure out exactly which dental services you offer. Even28 has simplified things. We list all of your major dental services in one simple place. When patients scroll through your profile, they will know exactly which dental services you offer and which ones you don't. To add or remove services to your profile, email us at admin@even28.com and we'll update your list of services. Be honest about which services you offer. For instance, you don't want to confuse patients by saying that you offer braces when you actually don't. If you have an in-house orthodontist, then you're allowed to list braces as a service that you offer. But if you refer out braces, then you shouldn't list it as one of your services. We reserve the right to modify your list of services at our sole discretion.

Clear aligner services


We're all aware of how competitive the clear aligner industry has become in recent years. Dentists are no longer just competing with one another. They're also competing with online clear aligner programs, the likes of Smile Direct Club and Candid Co™. This is why we've decided to assign a "clear aligner services" section to every profile. By default, all providers have Invisalign® listed as one of their services. Most of you are already an Invisalign® provider and what better place to share this information than on your Even28 profile? We've also listed Even28 at-home™ and Even28 at dentist™  clear aligner services with the default set to none provider. You can add any other clear aligner system that you use in this section by sending us an email. Click here to learn more about Even28 Clear Aligner programs to see if they're the right fit for your practice.

Office hours


List your office hours so patients know when you're available to see them. Use "by appointment only" if you don't work consistently on a particular day. For example, if you work one or two Saturdays a month, then list your Saturday hours by appointment only. This way, your patients won't show up to find that your doors are locked! Feel free to list your lunch hours here as well. Note that we don't update holiday hours or vacation days. The only time you need to update your office hours is when you permanently change your days or hours of operation. Email us at admin@even28.com with the subject line "office hours" to update your office hours.

Photo gallery


The saying a picture speaks louder than a thousand words is especially true in dentistry. Patients looking for cosmetic dentistry,  implants, orthodontics, etc. love looking through before & after photos of your treatment. Showcase your artistic skills by posting photos of your work to your Even28 Profile. Don't let another patient leave your practice without taking photos of them and sending it to us! To get started, email your before and after treatment photos to admin@even28.com. Alternatively, you can instruct our team to pull your photos directly from your social media sites (Instagram, Facebook or Yelp) and post them to your Even28 profile.

It comes as no surprise that profiles with a photo gallery generate 3 times as many phone calls and online bookings as compared to profiles without one. Adding photos to your Even28 profile also significantly improves your profile's ranking on Google's search engine. Google loves showing profiles with photos. The more photos you add to your profile, the more likely it will show up on Google's page one search results. Plus, you never need to worry about copyright infringement when posting photos to your profile. We automatically resize and watermark all of your photos to keep them safe and secure. We also tag all photos with your name and procedure to give you full SEO credit for them. There are no limits as to how many photos you can post to your profile. Keep sending us more photos and we'll keep adding them to your photo galleries. Click here to download a sample consent to photography form if you require one. Click here to visit our community guideline page to learn more about instructions on how to post photos to your Even28 profile.

Compilation of your 5-star reviews


You can post up to 35 five-star reviews to your Even28 profile. There are plenty of places where patients can find reviews of their doctors. These include sites such as Yelp, Healthgrades, Vitals, WebMD, Facebook, and Zocdoc to name a few. However, most dentists are not happy with how existing review sites handle their reviews. There are several major concerns with existing review sites, and Even28 has addressed all of them for you:

Your best reviews in one convenient location

Patients don't have the time to go through a dozen different websites to read up on your reviews. This is why we gather all of your top reviews from across the web and display them on your Even28 profile. After all, these are your reviews and they belong on your profile! A simple scroll through your Even28 profile is all it takes for patients to learn what an awesome dentist you are.

Only 5-star reviews welcome

We all know how unfair negative reviews can be. You have 0ne-thousand happy patients and you're lucky to get one or two organic 5-star reviews. Then, just one upset patient, and you're guaranteed to receive a bad review. This is not fair! A few bad reviews shouldn't define the dentist that you are. This explains why we never post negative reviews to your Even28 profile. Only 5-star reviews are welcome here. So what happens to your negative reviews? Well, they can just stay right where they are, as they are not welcome to your Even28 Profile!

Keep your reviews indefinitely

What do you think happens to your reviews when you switch jobs, relocate, or open a new practice? Sadly, you lose all of your reviews. Websites like Google, Yelp, and Facebook associate reviews with your dental practice, not with you, the actual dentist. Obviously, it's not the dental practice that earns these awesome reviews, it's you, the dentist. Even28 creates profiles for dentists, not for dental practices (remember, we are a "dentist" Search Engine). This means that once a review is approved and posted to your Even28 profile, it stays there indefinitely. Whether you change jobs, relocate, or buy a new practice, your positive reviews follow you throughout the course of your entire career.

No pressure to constantly add more and more reviews

Is the dentist with 200 5-star reviews ten times better than the dentist with 20 5-star reviews? While the concept sounds silly and juvenile, that is exactly how many patients are judging their dentists nowadays on review sites similar to Yelp. We decided this needs to change. With Even28, once you've reached the 35-review maximum, you're done with reviews. Focus on the quality of your reviews, because you can't have more than 35 reviews. Furthermore, our reviews are not dated, which means that your reviews never become old and stale over time.

Acceptable review sources:

We accept 5-star reviews from reliable third-party websites. Currently, we are accepting reviews from the following approved websites:

  • Google reviews
  • Facebook
  • Yelp (both recommended AND non-recommended reviews are accepted)
  • Zocdoc
  • Healthgrades
  • Groupon

Once you've reached the 35-reviews maximum, you can't add any more reviews to your profile. Click here to get redirected to our "Join" page to submit a new review to your Even28 profile. Click here to visit our community guideline page to learn more about posting reviews to your Even28 profile.

Your parting message


It's not polite to leave without saying goodbye! This is why we've included a section for your parting words at the end of your profile. Think of this as your last chance to attract patients before they leave your profile. Use this opportunity to share your practice philosophy, passion for dentistry, what motivates you as a dentist, etc. Send your final thoughts to admin@even28.com with "Final thoughts" in the headline and we will update this section for you. Please note that you can not use this space as a sales pitch or to run a promotion. All final thoughts are subject to approval from our editing department and will be posted according to our guidelines.

Setting up your Even28 Online Store

Consumers are increasingly turning to the internet to purchase various services. Dentistry is no exception. Many patients find themselves shopping for dental services when they haven't been to the dentist in a while. Patients also go online when they're unhappy with their current dentist and searching for a new dentist. Don't miss your opportunity to attract these patients by setting up your Even28 Online Store. Patients who make a purchase from your online store have an incredibly high 75% show rate! Compare this to the 1 to 2% return on your other forms of advertisement, and you'll see why creating an online store is such an effective way of drawing new patients to your practice. To set up your Even28 Online Store, contact us at admin@even28.com and one of our representatives will help you get started. Click here to learn more about the different types of Even28 Online Stores.

Which items should you list on your Even28 Online Store?


Think of your Even28 Online Store as your online storefront or e-commerce store. Price is the major barrier to receiving quality dental care. Naturally, patients are always looking to see how much their dental work is going to cost before choosing a dentist. Listing your prices online is the single best way to attract the modern patient to your practice. By just listing a few of your services for sale online, you can help break down this barrier to attract more patients to your practice than you ever imagined possible. You can sell whatever you want here, at prices that work for you and your patients. Consider listing the following items if you're just getting started:

New patient package

This is the single most important item which is a must have if you're looking to attract more new patients. Also, you have the option of listing your promotional price for new patients only. This way, you won't have to charge your existing patients the same discounted price.

Teeth whitening services

Selling teeth whitening services online is an excellent way of attracting patients looking for cosmetic dentistry services. Consider selling in-office teeth whitening treatment or take-home whitening trays. You can even offer bleaching gel refills, whitening mouthwashes, or other whitening products. Be sure to buildup your photo gallery by adding before & after photos of your teeth whitening cases to attract even more patients.

Custom dental devices

Listing custom dental devices at competitive prices is another way of attracting new patients to your practice. Consider adding items like a custom nightguard, athletic mouthguard, retainers, or a flipper denture to your Even28 Online Store. Patients who are searching for these dental devices online are usually looking for a new dentist. Many of them haven't been to one in a long time either. These patients aren't necessarily bargain-hunters, in fact, many of them may have great dental insurance and require extensive dental work.

Discount dental plans

Offering discount dental plans on your online store is an incredible way of attracting new patients to your practice. Patients without insurance are always looking for ways to save on their dental treatment. You can customize your discount dental plans to create basic, premium, senior, and family discount dental plans. Plus, we automatically reach out to patients to get them to renew their discount dental plan each year. Note that discount dental plans are only available to premium profile members (Premium, Premium-Plus, and Promoted Accounts).

Dental consults

If you're not comfortable selling actual dental services on your online store yet then consider selling dental consults instead. Selling consults for treatments like braces, Invsialign®, porcelain veneers, dental implants, etc. is a great way of attracting patients without having to disclose your actual prices. List attractive consult packages and create beautiful photo galleries to attract more patients for high-value treatments.

Invisalign® and Even28 clear aligners

Yes, you can even offer Invisalign® or Invisalign® consult on your Even28 Online Store. If you want to be more competitive, add a Clear Aligner Assessment Kit or Even28 at-home to your online store. Click here to learn more about how to become an Even28 clear aligner provider and stop losing patients to Smile Direct Club!

Actual dental services

You can sell all sorts of dental services on your Even28 Online Store. This includes fillings, crowns, dentures, braces, dental implants, or anything else you choose to offer on your online store. Your representative will help you optimize your online store to make it work better for you and your patients.

Groupon integration


Even28 is a Groupon partner site. This means that you can seamlessly integrate your Groupon deals with your Even28 Online Store. There are many benefits to displaying your Groupon deals on your Even28 Online Store, for example:

  • Use Groupon to draw attention to your Even28 Online Store and vice versa
  • Leverage the incredible power of Groupon to sell low-cost treatments
  • Use your Even28 Online Store to promote your more costly treatments without having to worry about hefty commissions

    If you’re currently running a Groupon promotion, your deals should automatically show up on your Even28 Online Store. Email us at admin@even28.com if your Groupon deals are not showing up on your Even28 Online Store and we will add them promptly. Adding just a few Groupon deals to your Even28 Online Store will greatly increase your conversion rates. Use Groupon to bring patients to your Even28 Online Store without having to worry about paying Groupon's hefty commissions on items sold through your Even28 Online Store (excluding the actual Groupon deals).

    If you're currently not on Groupon, this is a good time to consider setting up a few Groupon deals. We recommend that you offer one or two basic deals on Groupon, such as an exam & cleaning or teeth whitening services. Next, set up your Even28 Online Store to include any other service which you’d like to highlight. Use Groupon's incredible selling power to bring patients to your Even28 Online Store, then convert them into full-fledged quality patients using your Even28 Online Store. To learn more about becoming a Groupon merchant, check out their website at Groupon.com/merchant. If you have any additional questions regarding setting up a Groupon deal feel free to contact us at admin@even28.com. We'll be happy to provide you guidance on how to get started, recommend a few deals for your Groupon campaign, and help you utilize Groupon and Even28 together to maximize your online presence.

    More items on your online store = More opportunities for success!

    You never know what type of patients come to you from your Even28 Online Store. The more deals you list on your online store, the more opportunities you create to attract patients to your dental practice. A new patient may come to you for a cleaning and exam and they end up getting fillings and crowns. One patient might choose you because he or she likes the price of your teeth whitening services. Next thing you know, you've sold them porcelain veneers or full mouth rehabilitation. Another patient may come to inquire about your retainer deal and after a brief consultation, they end up starting their Invisalign® treatment with you. At the end of the day, most patients prefer dentists who list their prices online to those who are secretive about their fees. Contact us today at admin@even28.com to set up your Even28 Online Store today. Click here to learn more about the different types of Even28 Online Stores. Click here to view a sample Even28 Online Store.


    Claim or create your Even28 Basic Profile today!

    Our goal at Even28 is to make it easier for patients and dentists to connect to one another online. An attractive Even28 profile is the most effective way to reach the modern patient in this digital universe. If you're a dentist looking for more new patients, we encourage you to create your complimentary Basic Profile today. Your Practice Profile Page is a great supplement, even a substitute, to your actual practice website. Add an Even28 Online Store and you're all set to attract new patients online. Even dental students and retired dentists are welcome to create their own Even28 profiles. When you open up your practice or find a new associate position, your profile will be ready to go. Create an attractive profile and it will follow you throughout the course of your entire career. Don't waste another minute thinking about what your Even28 Profile would look like... Email us today at admin@even28.com and start working on your profile today. We look forward to helping you grow your dental practice in ways you never imagined possible!