Even28 Basic Profile


Stunning profile + Online store = More patients

Even28 is in the process of building the world's most comprehensive "dentist Search Engine" and we need you on it! Claim or create your complimentary Even28 Profile by emailing us at admin@even28.com today. You can also click here to go to our "Join" page and fill out our online application instead. The chart below highlights how creating an Even28 Profile strengthens your online presence to attract more patients:



A better way to communicate online

Even28 Basic Profile is a free service. A Basic Profile includes two very useful pages: Practice Profile Page and an Even28 Online Store:

  1. Practice Profile Page: Think of your Practice Profile Page as your home page. This page has all the tools you need to attract new patients to your practice: from getting to know you better, to which services you offer, to your hours of operation, to before & after treatment photos, to testimonials, and more. There is even an option for patients to call your office or schedule an appointment with you online. Creating a powerful Practice Profile Page provides an excellent complement to your practice website and Yelp page to enhance your online presence. The best part is that creating a Practice Profile Page and access to all of its useful features is 100% free for all dentists!
  2. Even28 Online Store: Think of your Even28 Online Store as an online storefront for your dental practice. Creating an online store for your practice helps breakdown the entry barrier that prevents patients from coming to your dental practice. You can list whatever you want on your online store, from an exam & cleaning package all the way to teeth whitening, nightguards, fillings, crowns, braces, etc. It's free to set up an Even28 Online Store and you only pay a small commission once you make a sale. You can learn more about how to create an online store and the different types of online stores by clicking here.





The very first thing patients see when they land on any of your Even28 Profile pages is your headshot. The modern patients interested in what you look like and they don't want to see some random stock images or photos of your sterilization room! To update or submit a headshot, email your photo to admin@even28.com. Include "headshot" in the subject line. Be sure to send a high-quality photo. We will take care of cropping and posting your headshot for you.

Basic bio


The basic bio includes your name, title, practice name, and location of your dental practice(s). The bio section also keeps count of how many photos and reviews you have posted to your Even28 Profile.

Your "Photo Counter" tracks how many before & after photos you have posted to your profile. There's no limit as to how many photos you can post here so keep sending us more photos and watch this number go up.

Your "Review Counter" tracks how many reviews you have on your profile. You can have a maximum of 35 reviews here. Email us when you receive a new review, including the source of the review, and we will add your review until you reach the maximum. 35 reviews are the perfect number of reviews to convince internet-users that you are an awesome dentist without looking like you're overdoing it! Plus, setting a maximum on reviews creates a fair playing field and eliminates the stress of constantly having to worry about acquiring more reviews. 

Online booking button/form


What good is a profile page without the option to book an appointment online? This is why our appointment booking features are always free and we never charge you or your patients for booking an appointment online. Prior to claiming your profile, emails go to our admin department. We will do our best to contact you as soon as you receive your first online booking through your Even28 Profile. Once you claim your profile, we link your email address to your Even28 Profile. You will now receive emails directly from patients in real-time as soon as they book an appointment with you.

Phone call button


Many patients still prefer calling your office and speaking to you before booking their appointment, which is why we've included a phone call button on your Practice Profile Page. Again, our phone calling feature is free to use and we never charge you or your patients for these basic features. If this is your first time visiting your Even28 Profile, be sure to test the phone call button to make sure it dials the right number.  If the number is incorrect contact us immediately at admin@even28.com and we will fix it right away. You can list one phone number per practice location and up to 3 locations.

List of dental services


Many patients leave your practice website confused about which dental services you actually offer. Most dental practice websites have so many different pages that it makes it difficult to figure out a list of your dental services. Even28 simplifies things by listing all of your major dental services in one place. Patients can scroll through your Practice Profile Page and they automatically know exactly which dental treatments you offer.

To add or remove a treatment from your list of dental services, email us at admin@even28.com. Be honest about which treatments you offer. For example, you don't want to confuse patients by saying you offer braces when you actually don't do braces. If you have an in-house orthodontist then you're allowed to list braces as a service that you offer. On the other hand, if you refer out your braces treatments, then don't list braces as one of your services. We reserve the right to modify your list of services at our sole discretion.

Clear aligner services


The clear aligner industry has become very competitive in recent years. Sadly, dentists are no longer just competing with one another, they're also competing with online clear aligner companies. Companies like Smile Direct Club and Candid Co™ sell clear aligners directly to customers without any direct dentist supervision. This is why we've decided to give each dentist their own "clear aligner services" category. Our goal is to help dentists regain control of the clear aligner industry. 

We list all of your clear aligner services under this section of your Even28 Profile. By default, all providers have Invisalign® listed as one of their clear aligner services. Most of you are already Invisalign® providers and what better place to share this information with prospective patients than on your Even28 Profile. We've also listed Even28 at-home™ and Even28 at dentist™  clear aligner services here with the default set to none provider. Click here to learn more about Even28 Clear Aligner programs to see if they're the right fit for your practice.

Office hours


List your office hours so patients know when you're available. Use "by appointment only" if you don't work consistently on a particular day, for example, if you work one or two Saturdays a month. This way patients won't show up to find that your doors are locked! If you close for a lunch break, you're more than welcome to list your lunch hours. You don't need to update holiday hours or list your vacations here. The only time you need to update your office hours is when you permanently change your hours or days. Email us at admin@even28.com with the subject line "office hours" to make changes to your office hours.

Photo gallery


The most differentiating feature of your Even28 is the incredible before & after photo galleries that we create for our dentists. The saying a picture speaks louder than a thousand words is especially true in dentistry. Patients looking for cosmetic dentistry,  restorative dentistry, implant dentistry, and orthodontics love looking at your before & after treatment photos. Showcase your artistic skills by posting before and after photos of your work to your Even28 Profile. Don't let another patient leave your practice without taking their before & after photos and posting them to your Even28 Profile!

Adding photos to your Even28 Profile significantly increases your visibility on Even28 as well as on Google's Search Engine. Plus, you never have to worry about copyright infringement with Even28. We automatically resize and watermark all your photos to render them useless on any other website. Your photos are safe and secure on Even28 and no one can use them anywhere else.

Email your photos to admin@even28.com and we will take care of the rest for you. We can also pull your photos from your social media sites and repost them to your profile. There are no limits as to how many photos you can post to your Even28 Profile, so keep sending us more photos and we'll keep adding them to your photo gallery. Click here to download our sample consent to photography form if you need one. Click here to visit our community guideline page to learn more about posting photos to your photo gallery.

Compilation of your 5-star reviews


Your Even28 Profile contains a hand-picked compilation of your top 5-star reviews. Our staff goes through all your online reviews and selects the best 35 reviews to post to your Even28 Profile. Even though there are plenty of reviews websites out there, most dentists are not happy with how review sites operate. There are several major problems with how most current review sites operate and we've solved all of these problems:

  1. Your reviews are scattered all over the web: Patients don't have the time or patience to go through five different websites to read your reviews. Therefore, we gather all of your top reviews and display them all on your Practice Profile Page. These are your reviews and they belong to your profile. Creating a top-review compilation allows patients to easily view your best reviews in one place without having to visit multiple different websites. A simple scroll is all it takes for them to learn what an awesome dentist you are!
  2. Negative reviews: We all know how unfair negative reviews can be. You have a thousand happy patients and you're lucky to get one organic 5-star review. Then, just one upset patient, and you're guaranteed to receive a bad review. This isn't fair! A handful of bad reviews shouldn't define the dentist which you are. This is why we never post any negative reviews to your Even28 Profile. Only 5-star reviews are welcome here. But what happens to your negative reviews? Well, they can just stay right where they are, as they are not welcome to your Even28 Profile!
  3. You lose your older reviews: What happens the minute you switch jobs or relocate to your reviews? Sadly, you lose all of your awesome patient reviews the minute you switch jobs or relocate. See, websites like Google, Yelp, and Facebook associate reviews with your dental practice, not with you the actual dentist. Obviously, it's not the dental practice that earns those 5-star reviews, it's the dentist that earns them! Even28 creates profiles for dentists, not for dental practices (remember, we are a "dentist" Search Engine). This means that once a review is approved and posted to your Even28 Profile, it stays there indefinitely. Whether you change jobs, relocate, or buy a new practice, your reviews will follow you throughout the course of your entire career.
  4. Pressure to constantly get more reviews: Is the dentist with 200 5-star reviews ten times better than the dentist with 20 5-star reviews? While the concept sounds silly, unfortunately, that's how many patients are judging their dentist nowadays. We want to change this by creating a fair playing field. With Even28, you get to showcase your best 35 reviews. Once you reach the 35 review maximum, you're pretty much done with reviews and there's no need to keep chasing down reviews. Better yet, our reviews are un-dated, which means your reviews never get old or look stale over time. Focus on the quality of your reviews instead of the number of reviews, because you can't have more than 35 reviews!

We only post 5-star reviews from reliable third party websites. We currently accept  5-star reviews from the following approved websites:

  • Google reviews
  • Facebook
  • Yelp (both recommended AND non-recommended reviews are acceptable)
  • Zocdoc
  • Groupon
  • Healthgrades

Once you reach the 35 reviews maximum, you can not add any more reviews to your Even28 Profile. Premium Profile members can post an additional 35 5-star reviews to each one of their Procedure Specific Pages. For example, if you create a Porcelain Veneer Page, you now have the option of posting an additional 35 reviews to your Even28 Porcelain Veneer Page. Premium Profile members get to add a "Procedure Specific Review Form" to their Even28 Profile. Again, we only post 5-star reviews to these pages. 4-star reviews, and anything below that, gets emailed to you to help you improve your dentistry and take corrective actions. However, we never post a bad review to your Even28 Profile. Email us at admin@even28.com to learn more about the benefits of upgrading to a Premium Profile membership. Click here to get redirected to our "Join" page to submit a review to your profile. Click here to visit our community guideline to learn more about how to post reviews to your Even28 Profile.

Your parting message


It's never polite to leave without saying goodbye! This is why we've included a section for your parting words. Think of this as your last chance to attract patients before they leave your profile page. Take this opportunity to invoke emotions by sharing your practice philosophy, passions, what motivates you as a dentist, or whatever else you'd like to share with potential patients. Email your final thoughts to admin@even28.com and we'll update them for you.  Please note that you can not use this space as a sales pitch or to run a promotion (you can use your headline for this purpose if you're a Premium Profile member).

Setting up your Even28 Online Store

We are all increasingly turning to the internet to purchase stuff they need. Dentistry is no exception to this online movement. Selling dental treatments online is a great way of attracting new patients to your practice. Patients oftentimes find themselves shopping for dental services whenever they haven't been to the dentist in a while or when they are unhappy with their current dentist. Don't miss your opportunity to attract these patients who are looking for a new dentist by setting up an Even28 Online Store for your dental practice. Patients who make a purchase from your online store have an incredibly high 75% show-rate. Compare this to the 1 to 2% return on your other forms of advertisement and you'll see why creating an online store is such an effective way of attracting new patients to your dental practice.

Setting up your Even28 Online Store is simpler than you'd imagine. Your representative will help you decide which services to sell and helps you set their prices. Patients can now purchase dental treatments directly from your Even28 Online Store. As soon as a patient makes a purchase, you receive their contact information. Contact your patient, help them schedule an appointment, render the service, bill us and we pay you directly. It's that simple! To set up your Even28 Online Store, contact us at admin@even28.com and one of our representatives will help you get started. To learn more about different types of online store click here.

What should you sell on your Even28 Online Store?


Your Even28 Online Store is your online storefront. You can sell whatever you here, at prices that work for you and your patients. Consider listing the following items on your Even28 Online Store if you're just getting started:

New patient package - Selling an exam, X-rays & regular dental cleaning is a must if you're looking to attract new patients. You have the option of listing your promotional price for new patients only and this way you don't have to charge your existing patients the same discounted price.

Teeth whitening services - Selling teeth whitening services online is an excellent way of attracting patients who are looking for cosmetic dental services. Consider selling chair-side teeth whitening, take-home trays, or even bleaching gel, whitening mouthwashes, etc. Be sure to add before & after photos of your teeth whitening treatment to your Practice Profile Page to attract even more patients who are seeking teeth whitening treatment to your practice.

Custom dental devices - Listing custom dental devices at a competitive price is an excellent way of attracting new patients to your practice. Consider adding items like a custom nightguard, athletic mouthguard, retainer, flipper denture, etc. Patients who are searching for these custom dental devices are usually looking for a new dentist or they haven't been to a dentist in a long time. These patients aren't necessarily bargain-hunters either, in fact, many of them may have great dental insurance and will go on to receive extensive dental work in the near future. Offering custom dental devices on your Even28 Online Store can help attract these patients to your practice as opposed to someone else's.

Consultations - If you're not comfortable selling actual dental treatments on your online store just yet then consider selling consults instead. Selling consults for treatments like crowns, braces, Invsialign®, porcelain veneers, dental implants, etc. is a great way of attracting patients without having to actually disclose your prices.

Even28 Clear Aligners - Even28 Clear Aligner providers have the option of offering Even28 at-home™ on their online store. Click here to learn more about how to become an Even28 Clear Aligner provider. 

Actual dental treatments - You can sell all sorts of dental services on your online store, including fillings, crowns, dentures, braces, Invisalign®, and even dental implants! You can list any dental treatment which you offer at a competitive price here. If your price is too steep or you're not comfortable disclosing your prices, then you can offer a consultation for that treatment instead. Your representative will help you to optimize your online store to make it work for your needs.

Price is the major barrier to receiving dental care and the reason many patients neglect their oral health for long periods of time. Patients are always looking to see how expensive their dentist is before choosing one. Listing a few of your treatments for sale online, even if it's just your exam and cleaning package, helps patients relax and breaks down this barrier to entry. Contact us today at admin@even28.com to set up your Even28 Online Store today. Click here to learn more about the different types of Even28 Online Stores. Click here to view a sample Even28 Online Store to see what it looks like.


Claim or create your Even28 Basic Profile today


Our goal at Even28 is to make it easier for patients and dentists to connect online. An attractive Even28 Profile is all you need to communicate with your patients in this digital universe. Even28 takes care of everything so you and your patients can connect without the need for a fancy, custom website. Your Practice Profile Page is a great supplement, even a substitute, to your practice website. Add an Even28 Online Store and you're all set to attract new patients and sell dental treatments online.

If you're a dentist looking for more new patients, we encourage you to create your complimentary Even28 Profile today. Even dental students and retired dentists are welcome to create their own profiles. You will never lose your valuable photos and reviews if you ever relocate or change jobs. Whenever you open up your practice or find a new associate position, you have all of your photos and reviews ready to go. Create an attractive profile and your profile remains with you throughout the course of your entire career. Don't waste another minute thinking what your Even28 Profile could look like and email us at admin@even28.com to create or claim your profile today. We look forward to helping you grow your dental practice in ways you never imagined possible!