Frequently Asked Questions: For Dentists

What is even28.com?

Even28 is a website designed to help dentists facilitate managing their online presence. Running a dental practice, just like any other business, requires an intricate knowledge of the world wide web. Running a successful practice means designing a powerful website, SEO, marketing, managing your online reputation and selling dental services online. These all take away from the precious time better spend managing your patients and enjoying your life. Even28 is here to help you take care of everything you need for your online presence.

Every dentist is entitled to their very own free Even28 Basic Profile. Your Basic Profile is all you need to get started with attracting more new patients. It includes a Practice Profile Page as well as an optional Online Store. Your Practice Profile Page includes your headshot, list of dental services, office hours, option to call or email for appointment, before & after photo galleries and 5-star review compilation. Your Even28 Online Store is a safe and secure place where you can sell dental treatments, such as new patient package, teeth whitening or any other treatment, directly online to patients for a low commission (no commission for Premium Profiles).

As you can see, Even28 gives you all the tools you need to get in front of patients in this digital world. Let Even28 take care of your online presence so you can focus on delivering the most exemplary patient care. To get started, create or claim your free Even28 Basic Profile by clicking here.

What is your Even28 Profile?

Your Even28 Profile is the collection of your Even28 pages and content. Think of it as similar to your Facebook page or Yelp site. Every dentist is entitled to a free Even28 Basic Profile which includes a Practice Profile Page as well as an optional Online Store. Even28 Premium Profile members (monthly subscription required) are entitled to a few additional pages. These include Procedure Specific Pages designed to sell specific procedures. Examples of Procedure Specific Pages would be "Porcelain Veneer Page" designed to aggregate your porcelain veneer related content (photos, reviews, etc.) all-in-one place. In addition to Procedure Specific Pages, Premium Profile members can also design a Discount Dental Plan page. You can sell your discount dental plans on your Even28 Online Store or on its own separate page (if you have multiple different discount dental plan options).

How do you create or claim your Even28 Profile?

There's only one requirement for creating your Even28 Profile: you must be a licensed dentist (and for the time being reside in the United States since we are not ready to go international at the moment). Did we also mention that creating your Even28 Profile is free? We are building the world's most comprehensive Dentist Search Engine. Every dentist deserves to belong on the Dentist Search Engine. If you're a dentist, sooner or later we will be added to our Search Engine. However,  this can take a while. In order to expedite the process, go to our join page by clicking here. Fill out our online questionnaire and we will create your Even28 Profile within 7 business days. Join the Dentist Search Engine by creating your Even28 Profile today!

What is Even28 Practice Profile Page?

Your Even28 Practice Profile Page is your main page. Think of this as your home page or your base. This is the landing page for our Dentist Search Engine. Your Practice Profile Page links to all your other profile pages. This includes your Even28 Online Store, Discount Dental Plan page (Premium Profiles only) and Procedure Specific Pages (Premium Profiles only).

Everything your patients need to choose you as their dentist can be found on your Even28 Practice Profile Page. This includes your basic information, head shot, phone number, appointment booking form, office hours, before & after treatment photos and 5-star review compilation. Don't forget, this is your profile and you get to choose the content you want displayed on it (pending our approval). Send us your before & after photos of your dental treatment and we will post them to your Even28 Profile. Submit a 5-star review from an approved source and we will display it on your Even28 Profile upon approval.

Our only job is to organize make your content, make them accessible on our Search Engine and ensure that our content is high-quality and legitimate. Other than that, your Even28 Profile is your all-in-one profile page and you can use it however you want. If you're ready to star your journey, claim or create your Even28 Profile today by clicking here.

What is Even28 Online Store?

Your Even28 Online Store is basically your dental practice's storefront. Creating your Even28 Online Store allows you to sell dental services and treatments online. This is a free service available to all dental practice owners (associates can also gain access to an online store if they are part of a dental practice with a Premium Profile). You might already be selling dental care online if you are running a Groupon campaign. Our online store is similar to Groupon with a few major differences:

  • You don't have to discount your treatment in order to list them on your Even28 Online Store. Obviously, you want to list treatments for which you have competitive pricing. However, you do not have to discount your prices to list them on your Even28 Online Store.
  • Your Even28 Online Store is directly linked to your Even28 Practice Profile Page. This makes it easier for patients to jump back and forth between your store and profile page(s). Add amazing before & after treatment photos to your Practice  Profile Page to make it easier to sell items on your online store.
  • Commission for selling on your Even28 Online Store is much lower than for selling on Groupon. Groupon typically charges 50% of your already 50% discounted prices! In contrast, we only charge 15-25% of each item sold (commission varies based on item sold, store rating, sales history, etc. which you can learn more about once you apply for your Even28 Online Store). In fact, Even28 Premium Profile members have their Even28 Online Store commission waived! This means that if you sell a new patient exam, teeth whitening or dental implant in your dental practice or on your Even28 Online Store, you make nearly the same profit. Cool!

The first step to setting up your Even28 Online Store is to create or claim your free Even28 Basic Profile. Once you've added enough content to your Practice Profile Page (photos and reviews), you become eligible to open up your Even28 Online Store. Contact us at admin@even28.com to learn more about opening up your own dentistry storefront on Even28. Keep in mind, Even28 Online Store is only available to practice owners. Those working as an associate can not have their own online store unless they are part of a Premium Profile and their account is linked to the practice owner.

What are Even28 Procedure Specific Pages?

Even28 Procedure Specific Pages are pages dedicated to helping you sell specific dental procedures, such as crowns, porcelain veneers, braces, dental implants, etc. Procedure Specific Pages are only available to Even28 Premium Profile members who have sufficient content pertaining to a certain procedure. Let's say you want to sell more braces. First, you need to accumulate sufficient before & after photos and reviews pertaining to braces on your Even28 Practice Profile Page. Once you've gathered sufficient content (we determine that) you're now eligible for opening up your own Even28 Braces Page. This page will be entirely dedicated to helping you sell braces. Your Even28 Braces Page will showcase a collection of all your braces related content, such as:

  • Before & after photos of braces treatment
  • A description accompanying each before & after photo series (optional)
  • Up to 35 5-star reviews specifically related to braces treatment (we will help you gather these reviews)
  • Online braces consult form
  • Procedure specific review forms for patients to submit their feedback related to their braces experience with you

As you can see, there can be a lot of braces related content on your Even28 Braces Page! It's up to you to come up with original before & after photos to add to your Even28 Braces Page. Getting reviews specific to braces may seem a bit tough at first but we are here to help. First off, we will scrape the web to see if you have any authentic 5-star reviews related to braces and post them to your Even28 Braces Page. We also add a review form to your Even28 Braces page to help you get procedure specific reviews related to braces. Instruct your satisfied braces patients to this page and have them fill out a review of their braces experience. If approved, this 5-star review will get posted to your Even28 Braces Page. Don't forget, you get up to 35 reviews per page, which means you can post up to 35 reviews related to braces on your Even28 Braces Page.

But what happens if you get a review that does not have 5-stars? Reviews other than 5-star reviews will be sent to you to take corrective action. Contact the patient and make it right so they don't post a bad review elsewhere. Use your bad reviews to improve your handling of future patients and keep your patients happy. However, we will never post a negative review to your Practice Profile Page or any of your Procedure Specific Pages.

Can you sell discount dental plans on Even28?

Yes, you can. However, discount dental plans are only available to Even28 Premium Profile members. You're already familiar with what a discount dental plan is and how it works. Chances are you already offer your own discount dental plan(s) in your dental practice. Some of you have even tried listing your discount dental plan on your website. However, no one really ever buys discount dental plans from their dentist online. Even28 is here to change that!

Patients shopping for discount dental plans typically end up on 3rd party insurance or dental plan exclusive websites and end up purchasing their discount plan from them. But what good does that do you? None. You don't get paid a penny for selling the discount dental plan. Plus, you're supposed to follow a random fee schedule set forth by someone with no interest in you or your practice. Discount dental plans sold through 3rd parties don't benefit you or your practice. Instead, design your own discount dental plan(s) and sell them directly on your Even28 Online Store. You can create highly customizable plans to cater to couples, families and seniors. Set your own fees, your own terms & conditions and keep the proceeds to yourself by selling discount dental plans directly on your own Even28 Online Store. To learn more, contact us at admin@even28.com and start preparing your discount dental plans to list them on your Even28 Online Store.

What are the main features of your Even28 Practice Profile Page?

Your Even28 Practice Profile Page is your main page, or your homepage. This page is all you need to create an initial interest and start attracting patients to your practice. There are several useful key features which can be found on your Even28 Practice Profile Page. One of the first things you'll notice is your headshot near the top of your profile page. Patients are over looking at random stock photos on dentist websites. They want to see what you look like. Show them your face so they know who they are about to meet (after all, Even28 is a "Dentist" Search Engine!) There are other useful features including phone call button, appointment booking form, office hours and list of dental services. There's a section for displaying your photo galleries to showcase your before & after treatment photos (no limit to how many photos you can post). The there's a compilation of your best 5-star reviews (currently limited to 35 reviews per page). Finally, there's a parting words section where you get to share a bit about yourself and your practice philosophy with your future (or existing) patients.

What is the setup fee or monthly maintenance fee?

Zero. Even28 Practice Profile Page is part of our Even28 Basic Profile, which means it's free! There's no setup fee and no monthly maintenance fee for having your own Even28 Practice Profile Page. All you have to do is invest some time into creating or claiming your Even28 Profile. The rest of it, we will take care for you. If you have not claimed or created your Even28 Profile yet, click here to go to our join page and start your application today.

How are appointments handled on your Even28 Practice Profile Page?

Appointment booking is very simple. As soon as your patient schedules an appointment from your Even28 Profile, you will receive an email with all their contact information. Keep in mind, you need to link your Even28 to your email address. If you have not done this already, click here to go to our join me page and finish setting up your profile. You can also email us at admin@even28.com to make any corrections to the email address linked to your Even28 Profile. Prior to linking your Even28 Profile to your email address, all emails are sent to our internal email. As soon as we receive your first booking, we will contact you to help you link your account and get your patient scheduled for an appointment. Even28 Premium Profiles have the added option of linking to their practice booking software or website, in addition to receiving an email in real time.

How do you schedule appointments?

Scheduling appointment is very simple. All your patient has to do is fill out our appointment form. As soon as a patient schedules their appointment on your Even28 Profile, you will receive an email with all their contact information. If you are new to Even28, you must link your Even28 Profile to your office email address in order to receive a direct email from patients. If you have not done this already, click here to go to our join me page and finish setting up your Even28 Profile. You can also email us at admin@even28.com if you need to make any corrections to the email address linked to your Even28 Profile. Prior to linking your Even28 Profile to your email address, all correspondences are sent directly to our administrative email address. We will contact you to help you link your account as soon as we receive your first patient booking. Even28 Premium Profiles have the added option of linking to their practice booking software or website, in addition to receiving an email in real time.

How do you post before & after photos?

Posting photos is really what makes Even28 fun and useful. The best way to set your Even28 Profile apart and make it stand out is by adding quality before & after photos. A picture speaks louder than a thousand words. Show patients what an incredible dentist you are by posting as many photos of your treatments as you can. You can post before & after photos of any treatment you like. Try to include a photo of yourself with the patient as well. Not only will posting a photo of yourself with the patient have a bigger impact on prospective patients, it will help prove the authenticity of your photos to reduce the likelihood of us auditing your photo gallery.

In order to upload photos to your Even28 profile, you must submit them to us via email. Only email us original, unedited, high-quality photos. Send them to admin@even28.com with your name, practice name, city and State in header: "Dr. Joe Smith from Amherst Dental Group & Orthodontics in Boston, Massachusetts". Include before & after photos pertaining to one treatment in one email. If you are sending photos pertaining to 5 patients, send them in 5 separate emails (unless you've made arrangements iwth us in advance). We reserve the right to reviews all photos for authenticity and reject those we don't approve. Once approved,  we will crop, shrink and watermark your photos and post them where they belong.

If you're a Premium Profile member, you have the option of posting your photos to Procedure Specific Pages. Let's say you want to submit a photos of you veneer treatment to your Even28 Porcelain Veneer Page. Email us your photo and be sure to include in the title "Porcelain Veneers". We will now add this photo both to your Practice Profile Page as well as your Porcelain Veneer Page. The photo will also receive alt text for "porcelain veneer" to help boost your organic ranking. Premium Profile members can also add a brief description to accompany each photo series (optional). We suggest you include a brief paragraph detailing your patient's experience, the problem and the solution. Keep it positive,  and leave all negative stuff out as much as you can. For a complete guideline on posting photos to your Even28 Profile, please refer to the photo section of our community guideline by clicking here.

How do you post reviews?

Did we just say how do you post reviews to your profile? That's correct, with Even28 you get to choose which reviews get posted and which ones don't. Our goal is to make every Even28 Profile as attractive as possible. Of course, this doesn't mean we will just randomly add a bunch of 5-star reviews to your profile. You must earn all of your reviews. We only pull reviews from reputable sites like Google, Facebook and Yelp. However, we only use your 5-star reviews. Those negative reviews can stay where they are as they are not welcome to Even28!

We have our own review auditing system, which happens to be a manual one. We read your reviews to see if it passes the smell test. Ultimately, our goal is to select genuine reviews which make you look your best self. There's no room for negative reviews, fake reviews or irrelevant reviews on Even28. Choose only your best reviews to display on Even28.

It's worthwhile mentioning that Even28 is not a really a review website.This is exactly why each dentist gets up to 35 reviews per page and no more. In contrast, you are entitled to an unlimited number of photos. Once you've reached 35 reviews, you are pretty much done with reviews. Let your work do the talking by posting pictures of your actual treatment. Focus on taking photos of your stunning dental work every day and adding them to your Even28 profile instead of begging (or paying) for reviews! To learn more about out guidelines on posting reviews please refer to our community guideline by clicking here. To submit a new review to your Even28 Profile, click here.

How do you setup your Even28 Online Store?

Your Even28 Online Store is your storefront where you can sell dental products & services to patients directly online. You must complete setting up your Practice Profile Page first and add some valuable content (photos & reviews) before setting up your online store. Patients navigate back and forth between your profile pages and your online store, which is why it's important to add photos & reviews to entice patients to purchase from your Even28 Online Store.

Creating your Even28 Online Store is simple since we do all the work for you. You just have to select which treatments you want to list on your online store and set their prices. We will send you a list of treatments which you can sell and you set your prices and sign our agreement. After that, we will list your products & services on your online store and patients can buy them directly from your Even28 Online Store. Bill us once you render services and we will pay you directly. Basically, think of us as the middleman facilitating your transaction. Commission and processing fees will be automatically deducted from each sales item. Premium Profile members have no commission and only have a small processing fee deducted from each sales item. Please refer to our community guideline to learn more about creating you Even28 Online Store by clicking here. Additional details can be found in your contract which you will receive once you apply for opening up your own Even28 Online Store.

How much does it cost to setup and sell on your Even28 Online Store?

There is no cost for setting up your own Even28 Online Store! This is a free service as part of your Even28 Basic Profile available to all dentists who have successfully setup their Practice Profile Page. All you have to do to setup your Even28 Online Store is to list items and prices and sign our contract agreeing to the terms and conditions laid out for selling dental services online.

Creating your Even28 Online Store is optional, but highly recommended. Patients love the convenience and transparency associated with purchasing items online. We recommend you include at least a few treatments which entice new patients to your practice (cleaning, whitening, etc.) However, you can list any treatment which you have competitive pricing for. There are no restrictions as to which items you can list on your Even28 Online Store. You can list anything from a $19 orthodontic consult all the way to a $20,000 all-on-four dental implant! Of course, you may not sell a $20,000 treatment online, but you will certainly draw attention to it and are likely to sell it in your dental practice. Keep in mind, it's your online store and you get to choose what you want listed on it.

It's important to note that there are rules you must follow to keep your Even28 Online Store running successfully. For instance, we do require a transparent pricing model. We do not permit switch and bait pricing on your Even28 Online Store. Additionally, unlike your profile pages, your Even28 Online Store is rated and all reviews are posted. This rating system is required to ensure that you are delivering quality care and making good on the promise of services listed on your Even28 Online Store. You can learn more details by referring to your Even28 Online Store contract.

What are the benefits of opening up your Even28 Online Store?

If you're selling goods, you can sell them in your store or list them on Amazon and sell them online. Dentistry is moving more and more towards an online world. Selling dental services on your Even28 Online Store is a great way of attracting new patients and activate existing patients who have slacked off coming back for their recall or follow-up appointments.

Patients are exposed to dozens of dentist advertisements each and every week. IT's very difficult to get them to respond to your marketing efforts if you're not catching them at the exact moment they need a new dentist. This is why selling dental services to your patients is so effective in attracting them to your practice. Once a new patient makes a purchase from your Even28 Online Store, there's an 80% chance that they'll show up for an appointment! Most patients have short-term memory and they forget about you and your practice. But guess what? They never forget that they paid $99 purchasing your new patient package or $49 purchasing your braces consultation. Open up your own Even28 Online Store so you can lock these patients in and never worry about losing them due to memory loss again!

What can you sell on your Even28 Online Store?

The short answer is that you can sell whatever you want on your Even28 Online Store. This includes new patient packages, teeth whitening and consults to attract new patients. You can sell night guards, sport guards or retainers if you have competitive prices. And, if you like, you can sell full on braces packages, crowns, complete dental implants or dentures! It's your store and you get to choose whichever items you want to list on it.

We should mention that even though it's your online store, it's our job to make sure that you are fair and honest. This is why we enforce certain rules and regulations to make sure that while you're being compensated for your treatment, you're also keeping your patients best interest in mind. For instance, there are partial and full refund policies in effect. Additionally, we don not permit switch & bait pricing on our online store. You can learn more about these rules and regulations in your Even28 Online Store's contract. Finally, your Even28 Online Store is rated and the rating will get affected based on the feedback we receive. Stores which receive too many complaints could be subject to probation, fines or even shut down. Only list items which you feel comfortable offering at the listed price and you have nothing to worry about.

Can you sell discount dental plans on your Even28 Online Store?

Yes, you can sell discount dental plans on your Even28 Online Store. However, this feature is only available to our Premium Profile members. If you're having success getting patients from your Even28 Profile and selling items on your Even28 Online Store, you should consider going premium. Not only will your commission get waive, but you can now add discount dental plans to the list of items available for sale on your Even28 Online Store (or even setup a separate discount dental plan page if you want to sell multiple plans). We will guide you on how to setup your discount dental plans, but it is your responsibility to come up with your own discount dental plans and fee schedule. We'll take care of the rest for you. This means listing one or more discount dental plans, selling them online and paying you once you bill us.

As a final note, it's worth mentioning that discount dental plans become effective on the first day your patients shows up and not on the date of purchase. This means that if a patient buys a discount dental plan from your online store on January 1st but doesn't show up until February 1st, the effective date of the discount dental plan will be February 1st not January 1st. This grace period is important, since many patients won't show up for a month or two after purchasing their discount dental plan. Let your patients take their time to come to you when they are ready to start some serious dental work. Keep in mind, once a patient purchases an item from your online store, there's an 80% chance that they will show up. And we all know how likely these patients are to actually spend the time and money needed to fix their mouth while they have their discount dental plan for the year!

What are Even28 Procedure Specific Pages?

Procedure Specific Pages are pages dedicated to displaying photos and reviews related to a single procedure. This could be any type of dental treatment, ranging from fillings and crowns all the way to dentures and dental implants. Each Procedure Specific Page is designated to display as much content related to that one specific procedure. The goal of setting up these pages is to aid you in attracting patients for that particular treatment. Procedure Specific Pages are only available to Premium Profile members due to the amount of time it takes creating these pages.

What can you find on a typical Even28 Procedure Specific Page?

Let's assume you want to make a page for "Porcelain Veneers". Your page will include all your before & after photos of porcelain veneer treatments you submit to us. You can include a brief description to go along with each photo series as well. Next, there will be a compilation of your 5-star reviews from your satisfied veneer patients. Getting these reviews, since they have to be specifically related to porcelain veneer treatment, could be somewhat challenging at first. Luckily, we're here to help! First off, we will scrape through your social media sites to look for any porcelain veneer related reviews, even if these review are from when you were working at a different location or for a different office. Additionally, we will add a procedure specific review form to your Porcelain Veneer Page to help you gather reviews related to porcelain veneers. Instruct your porcelain veneer patients (new ones and even older ones whom you still keep in touch with) to go to this page and submit a review of their porcelain veneer experience . Over time, you will start gathering many photos and reviews related to porcelain veneer treatment on your Even28 Porcelain Veneer Page. Now, all you have to do is sit back and watch those patients submit consult forms to schedule their consult on your Even28 Porcelain Page! And guess what? You can even list Porcelain Veneer consult as an item for sale on your Even28 Online Store to better secure those consults at the right moment! (so long as you don't list the consult for free since we do not permit free items on your online store)

What are the benefits of creating Procedure Specific Pages?

If your practice specialized in one or more dental treatment then it's a great idea to create Procedure Specific Pages for those treatments. Creating a whole page dedicated to a specific procedure is an excellent way to attract high-end treatments and is a must for all serious practitioners. Imagine the impact that displaying dozens of treatment photos, stories and up to 35 5-star reviews have on how patients perceive your skill level when it comes to a certain dental procedure!

Imagine if you're a patient in the market for porcelain veneer treatment and you come across an Even28 profile which has 200+ before & after photos of porcelain veneer, stories to go along with these photos, followed by 5-star reviews of happy porcelain veneer patients. Most patients would be inclined to learn more about this doctor, and rightfully so. We can not make any guarantee of what type of experience your patient is going to have with you when receiving porcelain veneer treatment. However, we can help you gather all relevant information, photos, stories and 5-star reviews, in one place to help take patients one step closer to choosing you as their dentist for porcelain veneer, or whichever treatment it may be that you decide to buildup on your Even28 Procedure Specific Pages.

There are other benefits to creating Procedure Specific Pages. For instance, you get an enormous boost for posting photos and reviews related to specific procedures. Adding dozens, or hundreds, of photos related to porcelain veneers, stories and up to 35 5-star reviews will sky rocket your ranking for the keyword "porcelain veneers" on Google's Search Engine. Posting these reviews and photos to a Search Engine (don't forget, we are a Dentist Search Engine) is much more effective than posting them to your own practice website. Google heavily favors Search Engine content over personal websites. Search Engines are more reliable, streamlined and organized.

Aside from the SEO boost, profiles with spectacular photos and reviews will be periodically featured on our "top 10" lists. This means that when a patient searches for keywords "porcelain veneers", they could come across your profile directly on the Even28 Search Engine or on the top ten list in your local region. We will also post some of these photos to our Facebook page to showcase your treatment. How's that for free advertising!

What are the requirements for creating Procedure Specific Pages?

Procedure Specific Pages are only available to Even28 Premium Members. Basic Members are more than welcome to add as many photos as they like to their Even28 Profile, however,  all of your photos will be displayed on your Practice Profile Page. If in the future you are ready to upgrade to a Premium Profile, your photos will be tagged, categorized and organized into respective Procedure Specific Pages. The only other requirement for creating Procedure Specific Pages is to have enough before & after photos.

You wouldn't want to create a page for "White Fillings" and only display 3 or 4 photos! Take a few months to accumulate several dozen, or better yet hundreds, of photos of white fillings by adding them to your Practice Profile Page. Then, once you hve enough before & after photos, we will migrate these photos and create a "White Fillings" page for you. Add a few stores and gather a few 5-star reviews from satisfied patients, and you're ready to see an influx of patients asking for white fillings. Hope you're ready to deliver!

What are Even28 Clear Aligners?

Even28 Clear Aligners consists of two clear aligner programs offered through local dentists and orthodontists. Our two clear aligner programs are Even28 at-home™ and Even28 at-dentist™. Despite the name, both programs are exclusively offered through local dentists and orthodontists. The difference between the at-home and at-dentist program is that our at-home program requires less work and has a fixed low cost. Our at-dentist clear aligner program is similar to other dentist-delivered clear aligner systems out on the market.

We designed Even28 at-home™ program to directly compete with DIY aligner programs like Smile Direct Club™ and Candid Co.™ Naturally, our at-home clear aligner program is reserved for treating simpler orthodontic cases, mostly those involving anterior tooth movement only. Our at-home aligner program includes all of your patient's clear aligners upfront. There is no need for placing attachments, performing tooth contouring or monitoring your patient's progress or worrying about offering correction aligners. You also don't have to worry about losing patients to Smile Direct Club™ and other DIY aligner companies once you start offering Even28 at-home™. To learn more about Even28 at-home™ clear aligners and which cases qualify for at-home aligners, click here.

Even28 at-dentist™ clear aligner program is similar to Invisalign®. However, there is only one Even28 at-dentist™ program, which is an unlimited clear aligner program.  Even28 at-dentiist™ does require periodic monthly (or thereabouts) visits to the dentist, placement of attachments, possible tooth contouring, monitoring your patient's bite and potentially using correction aligners. To learn more about Even28 at-dentist™ click here. If you are ready to introduce Eevn28 Clear Aligners in your practice, email us at admin@even28.com and we will reach out to get you signed up.

What are the benefits of offering Even28 Clear Aligners?

The major benefit of offering Even28 Clear Aligners is that you can now compete with DIY clear aligner programs like Smile Direct Club and Candid Co™. DIY aligner programs don't require direct dentist supervision, therefore their overhead is negligible. Instead of spending money on dentists, DIY aligner companies spend this money on advertisement. One way to compete with them is to hire your own A-list celebrity and spend tens-of-millions dollars each month on advertisement. The other option is to offer a similar clear aligner program, but make it better, include a dentist (you!), and price it equivalently. We've chosen the latter option, and suggest you do too!

Even28 at-home™ is priced at $1,995 which is similar to the cost of DIY aligner programs. We have to enforce a fixed price in order to make the program compeptitive with DIY aligner programs. Even28 at-home™ includes all of your patient's clear aligners upfront. This means that you don't have to spend 10+ hours of chairtime following up on each case. Be sure to sell accessories such as retainers, whitening trays, and mouth guards, to increase profits and better serve your patient's oral health. These accessories will all arrive included with your patient's clear aligner package, thus further reducing your valuable chairtime and eliminating the need to taking additional impressions or scans. Ultimately, you put in as much time into an Eevn28 at-home™ case as you would into making a set of whitening trays, but you make $2-2,500 (if you sell a few accessories alongside the aligners). Not a bad deal for 1.5 hours!

What are the fees for Even28 Clear Aligners?

Even28 at-home™ has a set fee of $1,995 (2019). Even28 at-dentist™ does not have a set fee and you can charge whatever you want. The reason we have elected to set a fixed pricing for Even28 at-home™ is because this is the only way we can make the program competitive against DIY clear aligner programs like Smile Direct Club™ and Candid Co™. DIY clear aligner programs are taking patients away from local dentists and orthodontists by advertising a lower fee for what is supposedly a similar treatment.

Think about it, why would a consumer/patient pay more for the same treatment? Well, Even28 has solved this problem once and for all. What we've done, is break down clear aligner treatment into two categories: simple and not so simple. Simple cases qualify for Even28 at-home™ clear aligners and cost nearly the same as DIY aligner programs. The profits stays in your pockets (instead of a large corporate) and the patients stay in your dental chair (instead of a smile store). Not so simple cases are treated as you would treat any current patient with dentist-delivered clear aligners. You're more than welcome to continue using Invisalign® clear aligners to treat these patients, or you can offer them Even28 at-dentist™, or any other clear aligner system you choose to use.

Regardless, offering Even28 at-home™ aligners provides you the opportunity to stop patients from going online in search of their clear aligners. Once patients present to your practice for their clear aligner consult, you can work with them to determine which is the best course of treatment. You get to decide if they are a good candidate for at-home aligners or if continuous dentist supervision is preferred. Educate your patients and they will agree to go for the treatment which best suits their needs. This way, you can sell Even28 at-home™, Invisalign® and/or Even28 at-dentist™, and ultimately stop patients from choosing DIY aligners over those offered through their local dentists and orthodontists such as yourself!

 

Which accessories are available alongside our clear aligner program?

Selling accessories is an important part of offering clear aligner treatment, especially when it comes to at-home aligner programs. Given the fact that at-home aligners cost less, and patients are likely to not come back after receiving their clear aligners, it's best to include these accessories upfront. This allows you to give patients the accessories they need to protect their teeth, increase your profit margins and avoid the need for taking additional impressions or scans at the end. We offer the following accessories:

  • Custom bleaching trays
  • Custom night guard
  • Athletic guards custom made
  • Essix retainers (clear retainers as patients call them)

Be sure to discuss these accessories with your patients upfront, especially for Even28 at-home™ clear aligners. Add whichever accessory your patient decides to purchase to your clear aligner prescription. We will design and ship them out alongside your patient's clear aligners. Deliver them to your patient alongside their clear aligner package. Keep in mind, these custom accessories are designed to fit your patient's teeth upon completion of their clear aligner program. So there is no need to worry about fitting them with their accessories until they complete their clear aligner program. Schedule your patient at the end of their clear aligner program (typically within a few months) to adjust the accessories for them.

How do you become an Even28 Clear Aligner provider?

Becoming a provider is simple and easy. Email us at admin@even28.com and request to become an Even28 Clear Aligner provider. Those of you with sufficient experience with clear aligners will be automatically grandfathered in after a short training. All you need to do is to sign our contract and we'll add you as an Even28 Clear Aligner provider. You can now start offering patients both Even28 at-home and Even28 at-dentist clear aligners. If you don't have enough, or any,  experience with clear aligners then we will schedule you for an online training session. Once you've taken our course and passed our exam, you can now start offering Even28 Clear Aligners in your practice. We will send you everything you need to start selling Even28 Clear Aligners, including posters,  pamphlets, lab prescriptions and treatment consent forms. Let's see those patients leave your office for smile stores now!

How long has Even28 been in existence?

We are a young startup company and were established in 2019. Our goal is simple: to take care of all your online needs so you can focus on patient care and enjoying life! From booking appointments, to showcasing your talents, to helping you create a compilation of your best treatment photos and reviews, we do it all for you. And, we do it all for free! Our Dentist Search Engine offers every dentist their very own Practice Profile Page and Online Store at no monthly cost and no setup fee. If you don't currently have an Even28 Profile, or haven't claimed your profile as of yet, click here to go to our join page and start building your Even28 Profile today.

How does my Even28 Profile compare to my own website?

The biggest difference between your Even28 Profile and your website is that your Even28 Profile is 100% focused around you (as the dentist) not around your dental practice. This concept can be a bit hard for newcomers to comprehend, so we will explain in more details: See, all your other websites are attached to your dental practice. You have a "practice" website, not a "dentist" website. In contrast, your Even28 Profile is your profile. It's attached to you as the dental practitioner, not your dental practice. After all, we are a "Dentist" Search Engine not a dental practice Search Engine.

Creating a Search Engine lined to the dentist has its benefits. For example, whatever content you place on your Even28 Profile stays there indefinitely. You can open up your Even28 Profile the minute you graduate dental school and continue adding content to it until the day you retire! If you move, we will simply change your practice name and city/State and you get to keep all the content, including photos and reviews. In contrast your "practice" website is more there to promote your practice, not so much the actual dentist that is you.

There are other differences between your Even28 Profile and your website as well. For example, your Even28 Profile is free. There's no setup fee and no monthly maintenance fees. Second, the content on your Even28 Profile is streamlined and must be approved by Even28. While it is your profile and your content, it's our job to make sure everyone plays fair. This means that all Even28 Profiles are similar in terms of design and content. Additionally, we post your photos for you to make sure they are not safe and that you only submit original photos. We also verify your reviews to make sure they look good and are genuine reviews. Basically, think of us as the referee who makes sure the content are original, genuine and high-quality. Aside from that, it's your profile page and you get to use it however way you want.

Naturally, it's ideal to gave a great website and a fabulous Even28 Profile to maximize your online presence. Each one serves a slightly different purpose. To maximize your online presence, we recommend that you create a stunning website in conjunction to a fabulous, photo-filled Even28 Profile. Click here to create, or claim, your Even28 Profile today.

How does my Even28 Profile compare to my Yelp business page?

The biggest difference between these two websites is that Even28 is a dentist-only website designed to portray your best self online. Even28 is more of a profile website and its purpose is to showcase your talents as a dentist. Our goal is to create a community where dentists can showcase their treatment photos in a safe and secure environment. Your Even28 profile revolves around you and the content you want displayed on it. Your profile will follow you throughout your career and you never have to worry about losing it valuable content. We strive to create a fun and positive environment, void of any negativity. Plus, being a dentist only website, we are more specialized than Yelp. Listing your dental services, selling our own Clear Aligners, establishing an Online Store and generating Procedure Specific Pages (Premium Profiles only) are things only a dentist-based website can do.

Yelp is primarily a review-based/ popularity website. In order to avoid becoming another review site, we've elected to enforce different rules for the reviews posted onto Even28. First off, each dentist is entitled to a maximum of 35 reviews per page. No more. This means that you get to collect up to 35 reviews from different social media sites. Once you're accumulated these reviews and we've approved and posted them to your Even28 Profile, you're done with reviews. Sounds crazy right? We're so used to feeding on new reviews that the idea of focusing on quality rather than quantity has been replaced by a thirst for more new reviews. Even28 is not a popularity contest and we are adults not high school students! Focus your efforts on posting before & after photos of your high-quality treatment and offering patients the best dentistry. Furthermore, there are no negative reviews and no dates on your reviews. Negativity is not welcome on Even28. And what difference does it make if your awesome review is from 1, 2 or 5 years ago? Leaving out dates and negative reviews is just another way we ensure that Even28 is a stress-free and positive community where all dentist can look their best selves online.

How does my Even28 Profile compare to my Facebook page?

The biggest difference between these two pages is the content on your Even28 Profile is designed to attract patients who are actively seeking a new dentist. Facebook is a social media website designed to communicate and brand products. It's a place for people to share photos of friends and families alongside videos of puppies, music and other fun stories. Frankly, your dentist is the last person you want to see on your Facebook feed! Plus, no one wants to look at your photos of dental implants and veneers on Facebook.

In contrast to Facebook, Even28 has created a place for dentists to share their treatment photos with patients (and even with one another!) Because Facebook is free and easy to use, many dentists mistakenly post their before & after photos here. However, no one really every sees these photos ever again. Plus, your photos can easily be stolen if posted to your social media sites. Most dentist's Facebook pages have no more than a handful of likes and visitors. Photos posted to your Facebook page are hardly ever viewed by an actual patient in need of dental care. Plus, your photos are not indexed or tagged which means Google never knows that you've posted a bunch of before & after photos to your Facebook page.

Your Even28 Profile is where you should post your before & after treatment photos. First off, it's free to post photos and you can post unlimited photos to your Even28 Profile. Second, we protect your photos by watermarking them whereas other social media websites don't do this for you. Finally, we add alt texts (your name) to each photo so you get credit for them. Other social media websites don't do this, which is why Google doesn't credit you for them. So if you have before & after treatment photos you want to post, send them to Even28, a website designed exclusively for this exact purpose!

What's the difference between Even28 and my Zocdoc page?

Zocdoc, for those of you familiar with the website, is a doctor/dentist appointment booking website. As it stands, we do accept reviews posted to your Zocdoc page as a source of 5-star reviews (Zocdoc gives stars for 3 categories so be sure you have at least 2 5-stars and 1 4-stars for a review to get approved to your Even28 Profile!) We are currently working on integrating Even28 Profiles with Zocdoc and will bring you updates as they come along.

How does Even28 compare to Groupon?

Most of you are familiar with Groupon as either a customer or a merchant. Groupon is essentially an online group discount website. Running a successful Groupon campaign, believe it or not, can actually be beneficial and profitable for many dental practices. The idea of discounting your fees 50% and receiving only 50% of that may not seem all that great to most dentist. However, some dentist run Groupon campaigns for select treatments and end up drawing lots of attention to your dental practice in the process.

Your Even28 Online Store is comparable to Groupon since they are both essentially online sales of dental services and goods. There are benefits to selling on your Even28 Online Store in addition to your Groupon campaign. For instance, you don't need to discount items in order to list them on your Even28 Online Store. Plus, you get to keep 75-85% of the proceeds (90%+ if you're a Premium Profile member) instead of 50% as is the case with Groupon. There's nothing wrong with setting up a Groupon campaign to attract more patients to your practice and an Even28 Online Store to sell other more expensive treatments. In fact, using your Groupon campaign in conjunction with your Even28 Online Store can be a powerful tool to grow your practice without making too much sacrifices.

Contact us at admin@even28.com to learn more about opening up your Even28 Online Store. Be sure to let us know about your current Groupon campaigns so that we can help you add items to your Even28 Online Store which compliment your Groupon deals. Lastly, we are currently working on setting up Even28 Bucks which customers can purchase through Groupon and use to shop on your Even28 Online Store. We will keep you once we've worked out the details and rolled out the Even28 Bucks available through Groupon.